8 Ways to Use Email Alerts to Boost SEO. Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web.
In today's Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to chat about email alerts and using them to help with some of your SEO efforts, specifically content identification, competitive intelligence, some keyword research, and, of course, a lot of link building because email alerts are just fantastic for this. Now here's what we've got going on. The World of Link Opportunities Beyond Bloggers. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
There is an awful lot of controversy going around for things like guest posts, with techniques being proclaimed dead and blogs being decreed toxic, but the fact remains that if you handle blogger outreach in the right way, you can get a tremendous amount of value from blogs. Targeted audiences, run by passionate and receptive bloggers; these types of opportunities shouldn't be discounted. If you take a step back from your link profile, it is very likely to be heavily weighted towards blogs, whether that be as a result of guest posts, editorial mentions, competitions, or just about anything else. How to Train a Link Builder From Scratch. Over the past few years I've helped train more than 60 link builders, almost all of whom didn't know the first thing about building links.
Most of them had very little, if any, SEO knowledge either. That was our intention though, as we have a specific way of doing things. Although having more experienced people could provide some great new ideas and proven tactics, sometimes training people from scratch is better because they have no preconceived notions. From what I've learned with my link builders, there are a few signs that someone will be fantastic at the job: 7 Reasons to Remove "Link Building" from Our Vocabulary. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Double disclaimer: This really is my own opinion, and may not be the official position of either Moz or Distilled. "We’ve only built high-quality links. " What is SEO Cocitation? Each year SEO experts profess that SEO, as we knew it, is dead.
They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update. But the more things change, the more they stay the same. SEO Link Building Best Practices for 2013: Interview with Neil Patel. I recently had the pleasure of interviewing Neil Patel, founder of KISSMetrics.
We discussed SEO link building best practices, misconceptions, and future insights for 2013 and beyond. Below is the transcript of the interview. Video Transcript Jayson DeMers: What’s up, guys? Link Building the Right Way in 2013. Link building has always been a risk:reward proposition.
This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines. By improving their algorithm and supplementing their spam control with Human Quality Raters, Google has made it increasingly difficult to manipulate search rankings via spammy backlinks.
Many would argue that’s a good thing. Generally speaking, I would agree. Risks vs. The Broken Link Building Bible. Broken link building may perhaps be the most effective, white-hat link building strategy in years.
In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.
How to Use the Broken Link Building Strategy to Get Links. You’ve likely read a lot about using broken links as a strategy.
The questions that usually come up with this strategy are the following: How do you find broken links that could turn into link building opportunities?
Social media. Blogs. Internal. The Noob Guide to Link Building. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. Oli Gardner (of Unbounce) displayed a playful writing style mixed with pixel perfect graphic design, and a GPS of a roadmap to take your site from mile marker zero to one hundred in six months. 8 Link Building Tips - Whiteboard Friday. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes.
At MozCon, I explained how link building is hard, it takes time and can be very tough for most of us. 11 Unwritten Rules of Link Building. With the quantity and quantity of inbound links pointing at a website accounting for an estimated 50-80% of its overall search engine results page rankings, there’s no arguing with the fact that link building represents a major pursuit for most website owners.
Unfortunately, following the wrong link building advice can mean disaster for your site. For this reason, we’ve outlined the 11 unwritten rules of link building we follow here at Single Grain. Pay attention, as following and implementing these rules can help improve your SERPs rankings and keep your site out of the Google sand box! 1 – Thou Shalt Publish Content that Attracts Links Naturally In an ideal world, we’d all publish great content and be rewarded naturally with inbound links that recognize the true genius of our work.
Link Building Strategies - The Complete List. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Just like with getting people to see you content, I realized a lot of the tactical ways to build relationships aren’t direct ways to get links, I decided to delete that section in this guide, and list all of them here instead. So here they are. Random acts of kindness - Whenever you can, be nice to people. Give a crap - Actually care about people. Participate - If someone is conducting a survey or testing something, get involved and participate.
Local meetups - Whether you find one or start one, meetups are a fantastic way to get to know people close by. User group meetings - A great way to get to know people who think like you is by finding those who use the same products or services like you. Conferences - Seriously, go to them. Call them - Yep, I said it. 101 Ways to Link Build in 2012. I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online!
So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. Surely, you’ll find something in there to get your creative juices flowing! From Your Website… Using Specific Types of Blog Posts… Write list posts for your blog – People love to share list posts, making this technique an easy way to build backlinks quickly.
On Social Media Websites… Through Promotions… Using Traditional Techniques… Via Product Creation… Why Link Building Strategies Fail. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I've executed a lot of failed link building strategies. Some of these strategies I created. Others were handed to me. Over the years, I've discovered that the same reasons for failure kept cropping up. The First 500 Links. Date / / Category / Marketing Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences.
This post doesn’t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Are You Still Using Outdated Link Building Methods?: Link Building. Are Directory Links Still Worth Doing? Head Smacking Tip #20: Don't Ask Sites for Links. Find People and Connect. How Pandas & Penguins Change Your Link Building Strategy. Six Characteristics Of Authoritative Links SEO.com. How and When to Diversify Your Anchor Text. Though the Google Penguin update wasn’t technically the over-optimization that spokesperson Matt Cutts hinted might be coming, the algorithm change definitely had an impact on today’s anchor text optimization best practices. To understand what this means and why this matters, it’s important that you first understand how anchor text is used in Google’s ranking algorithms. Essentially, anchor text refers to the word or phrase that appears in underlined, clickable text whenever a link appears on a website.
In the link, Single Grain, the words “Single Grain” represent the anchor text of a link that’s structured in HTML like this: <a href=” Grain</a>.