32 White Hat Ways to Build Inbound Links This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty gritty ways to actually do that are rarely discussed. But link building doesn’t need to be as tough as most people make it. Get Your Blog On 1) Maintain a steady blog. 2) Set up an RSS feed for your blog. 3) Link to other blogs on your blog. 4) Write guest blog posts. 5) Create resource lists. 6) Do some newsjacking. Create Content Beyond Your Blog 7) Create case studies about your most impressive clients. 8) Administer a survey. 9) Write a book review.
Majestic SEO : Backlink Checker & Site Explorer 15 Sites That Help You Use Your Twitter Profile for Link Building I know the minute some people read the title of this post, they will think that this is a far-fetched idea. But bear with me for the duration of this post. I will show you fifteen sites (all the way up to a Google PageRank of 7 and Domain Authority of 94) that will either automatically link back to you using information in your Twitter profile or will allow you to sign in with Twitter and add links because of it. Is Your Twitter Profile Optimized to Build Links? Before we look at those awesome sites that will link back to you based on your Twitter information, let’s start by making sure your Twitter profile is ready to help build links. This will result in your Twitter profile looking like this. It can be the same link in both if you are only working with one website, or two different ones if you prefer. Examples of such areas include when you are in a Twitter list… Or when you are mentioned in a tweet. Account Security 15 Websites That Will Link to Websites in Your Twitter Profile Klout
Utilizing Second Tier Link Building For Massive ROI An “advanced” link building tactic frequently discussed is the concept of second tier link building – that is, building links to pages that link to you. These concepts are generally used in spammier instances – such as “link wheels” or other less than favorable examples where links can easily be pushed at authoritative domains – with the hope that the benefit passed back to our site is superior to what will have been gained if the link had been pointed direct. Or, in the case of many websites, this “second tier” phantom link building is used as a coverup to leverage spammy tools for benefit without truly putting sites at risk. All of these factors combine for an idea, that when put into practice, is mostly done with malicious intent. In your Analytics, you undoubtedly (hopefully) have a strong list of referrers back to your site. It is standard practice to think of these sites – and the traffic they drive, in isolation – simply as things that are. inShare41
50 Shades of Spam by Guest Post Published on February 28th, 2013 | by 011100110110010 Hey fuckers! Today I have a guest post from Irish Wonder one of the savviest SEO’s I’ve read and talked too. Disclaimer: the story is based on true events but all the names and website URLs have been changed. Part 1, In which we set the scene and meet Jenny, the honest whitehat. It was a warm, bright late spring morning. Jenny has been working for a mid-sized online marketing agency for a few years already. … They named it Penguin. Jenny’s team was a squeaky clean whitehat operation. Rumours had it that the client was quite impulsive and, being pitched things, could act without much syncing with the agency. The common verdict on Penguin (much in line with the official Google’s stance) was that spammy links were causing problems and they had to be removed. Weeks after weeks, they tracked down site owners and sent out emails. Eventually, they gave up. And that morning once arrived… Part 2, Little did she know. Part 3,
Link building from a holistic SEO perspective At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. How does a link help your site to rank well? Let’s first discuss why link building is important for SEO. It adds value to the receiving page, allowing it to improve its visibility in the search engines.It adds value to the entire receiving domain, allowing each page on that domain to improve its rank ever so slightly.The text of the link (anchor text) is an indication to the search engine of the topic of the website and more specifically the receiving page.People click on links, resulting in so called direct traffic. The value of a link for the receiving page is determined in part by the topic of the page the link is on. Bad reputation Outreaching activity
The 2013 SEO Checklist | ClickMinded At ClickMinded, your favorite SEO training course, every time we start a new site, we use this SEO checklist to take names and kick ass. There are a number of things you should be doing every time you create a new page. This list covers the most important ones. How to use This SEO checklist, and on-page optimization in general, is best thought about as incrementally beneficial. The big mistake people tend to make is that they find a checklist, they go through everything on it, and the minute they realize they won’t be able to do one of them, they think they’re screwed. Try to do as many as you can – but the vast majority of people aren’t able to get everything. Install Google Analytics Why should you do this? Google Analytics is the most widely used web analytics tool in the world. For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics.
Table of Content - Link Building Book by Paddy Moogan BuzzStream blogroll checker Link: What it does: This tool lets you paste in a list of URLs and it will go and find if those pages have blogrolls. If they do, then the tool will return a list of the URLs in those blogrolls. Cost: Free Related articles: · · Broken link finder by Citation Labs Link: What it does: Broken link building is a tactic we’ve talked about in this book. Cost: Packages start at $67 a month · Ontolo Link: What it does: Ontolo allows you to run automated searches for potential link targets. Cost: Free trial and paid accounts start at $97 a month · Link prospector by Citation Labs Guestr
Reclaim Links, Traffic, Conversions You Lost Year Over Year Do you know who stopped sending your site referral traffic, valuable natural links, or referral conversions year over year? How do you make sure you’re not losing any that were actually driving big sales, downloads, signups or other conversions? Do you have 10 minutes? Below are steps to compare referral website traffic over a similar time period. An automated sheet will do the rest for you & it’s linked below. 1. You’ll want to hack the URL because Google only provides the 10, 25, 50, 100, 250, 500 options. Switch that 500 number with 2566 or whatever your numbers are for yearly referrers. 2. 3. 4. Types of Sites I’m Seeing Show Up After running a few clients through this, I’m seeing the following types of sites show up that aren’t sending traffic now, but were in the past: 1. 2. 3. 4. 5. This could be a great opportunity to reach out & thank sites that have sent you traffic in the past. Sadly, THIS WILL NOT BE USEFUL FOR THE FOLLOWING TYPE OF SITES: 1. 2. 3.
Can We Stop Acting Like Robots Now? For each and every one of us somewhere along the line the SEO industry has turned us all in to robots. We tried to fight it but the desire to appease the Google robot finally hit us all and I‘m sure we can all admit at one point or another to using tactics that may have seemed a bit “robotic” or formulaic. Robotic thinking, at least in the context of online marketing, concerns those moments where a project becomes more about ticking boxes and chasing ever growing numbers. Robotic thinking corrupts the internet, the brands who put their trusts into SEO agencies and pretty much the entire Internet. You’ll see signs of robot thinking all over the Interflora ranking drop. It’s the only justification to understand how such a situation arose. Which is why Interflora had such great rankings. When an SEO campaign becomes more about scaling every number upwards to reach large numbers instead of a long term strategy you’ve turned in to a robot. So what’s an SEO to do? Wait. Experience.
Link Building 101: How to Conduct a Backlink Analysis Every day, individuals who are new to SEO need to learn the basics of link building and important concepts and strategies within a campaign. This link building 101 post will continue the education of new link builders, this time on the topic of how to perform a backlink analysis Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What are the elements of a thorough backlinks analysis: Total number of linksNumber of unique domainsLinking domains vs total linksAnchor text usage and variance – branded, keyword rich, etc.Fresh/incoming linksPage performanceLink quality* *Learned only by experience, running multiple backlink analyses, and manually checking links. The Importance of Link Portfolios A link portfolio (or profile) is a fancy way of saying all the sites currently linking to your site. So, before you can even begin to consider a link building campaign you need to understand the site's current link portfolio. Getting Started 1. 2.
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5 Link Building Tips Anyone Can Use Link building is the magic fairy dust of search engine optimisation. How hard can it be? Actually, it’s pretty darn hard and link building tips are always welcome. Last week I attended Ian Lockwood’s “Top Link Building Strategies” breakfast briefing and he’s agreed to write up a recap of his top 5 recommendations. 1. These listings will improve your visibility in the Google Local search results, and provide valuable signals as to the location of your businesss. 2. So easy, this one. 3. Why not run a competition to link to your site? 4. This requires a bit of research first, as you will need to find websites who will review the type of product or service you offer. 5.
99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many more, so please leave your comments and help grow this list. These ideas come from methods I've seen customers use to get free stuff in researching the Free Stuff Everyday book, and also ideas we've used for clients at Koozai. These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. I've tried to make the list suit all styles, so you can either look at the nine titles and take it from there. Product Giveaways 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. Give People Money 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. Help Charity 30. 31. 32. 33.