The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski. (C) Copyright Josh Bachynski, 2015 (Note: As far as I can tell, the NEW Panda 4.2 algorithm may still be triggered (either directly, or indirectly) by bad content like this Google leaked list - it is IMPERATIVE to improve your QualityRank or Panda will HIT you - for a video on "QualityRank" look here The Ethics Of Panda Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.
Back in March, Matt Cutts and I had a discussion about the ethics of panda. My argument was it was immoral for Google to obfuscate the details of a quality algorithm that: so clearly disenfranchises thousands of sites without warning according to nothing other than Google’s subjective opinion as to what they find “spammy” (a thinly veiled euphemism devised to punish sites that, we have to consider, must include, sites that simply do not fit into Google’s revenue model). They have failed to do so. References: Nope. Scaling Quality Content. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
As someone who is fortunate enough to get invited to speak at numerous conferences I pride myself in not reusing presentations unless someone specifically requests it. However, for the SEO audience, there has always been a huge disconnect between the concepts of quality and scale when it comes to content. To some degree, this makes sense because until 2011 content quality didn't really impact Organic Search performance. Fortunately, we're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. I, for one, love it, because it gives us the opportunity to step our game up and deliver higher quality web experiences.
Blogging. How to Build a Content Marketing Strategy. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The Ultimate Guide to Content Planning. A transition is in effect.
The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it ‘does’ online marketing and begin looking for ways to grow reputation, reach and visibility via content rather than the link building practices of old. As Google turns up the algo to promote great content and social gives us all access to the social graph and the network effect it offers there has never been a better time to get your content game in shape and pull together a killer strategy for your brand. How to Build and Operate a Content Marketing Machine.
Content Marketing is hot.
White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach. 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos.
The Guide to Developing a Content Strategy for "Boring" Industries. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. Content Marketing: 97 Tips For Better Ideas, Strategies & Results - YouMoz. From creating a viral app on an $80 budget that resulted in a TED talk, to influencing whole departments of major record labels and celebrities to seed my content, I’ve had a lot of fun with content marketing over the years.
Duplicate Content in a Post-Panda World. “No one saw the panda uprising coming.
One day, they were frolicking in our zoos. The next, they were frolicking in our entrails. They came for the identical twins first, then the gingers, and then the rest of us. Why Big Content Is Worth the Risk. We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it.
There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many SEOs putting days or weeks of effort into crafting the perfect low-value scheme, when that same time could’ve easily gone into content that has real staying power and drives sales. I’m obsessed with “Big Content” lately – resources that go beyond our narrow bins of blog posts, videos, and infographics. I’m going to show you how that obsession is paying off, and why building real content is easier than you think. I. First, let me apologize for introducing another important-sounding but vague and probably useless term. 1. If you want easy, then stop reading (this article is pretty long, and that sandwich won’t eat itself).
Here’s what most people don’t get, though – once you get good at big, big gets easier. 2. 3. II.