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Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update ? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks.
Links matter . There's no debate links are a big signal of quality to search engines, so you need to know your ABCs . Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing. However, if you've been paying attention, you can see that link building is a constantly evolving practice. Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas.
For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update , it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this.
3.4K Flares 3.4K Flares × Yes, the rumors are true. I’ve put together the most comprehensive list of link building strategies on the Web. If there’s any post on my blog you should bookmark for future reference, this is the one. Why I created it : The best link building strategies are never found in one place, and the best lists of strategies are completely outdated.
To understand how Google became the world’s most popular search engine, think of it as a giant vote counting machine. That’s why there’s so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for things they like, casting ballots that Google can’t easily count. Search 1.0: Counting Words On The Page Let’s go back to the beginning of web-based search engines. When names like AltaVista and Lycos were ruled, search engines figured out what pages from across the web should rank well largely by looking at the words on the pages themselves.
Advanced parameters for link building search queries
Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages. Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website.
I wanted to take a few steps back for this post about link building and cover some of the essentials that all SEOs should be aware of if they are building links. I tend to be a bit old school in my thinking sometimes and still think that all SEOs should go back to basics and make sure they understand the fundamentals of what they are doing – and why. It seems obvious, but not enough SEOs ask why.
SEO Tips For Link Building - Hands on Link Building Strategy Tips for Ecommerce Websites, Client Sites and More. Using Email Lists, Link Bait and Content to Build LinksThe author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. One issue we seem to come across quite a lot as a search consultancy is helping clients do their own link building. As we all know, link building can be a difficult task even when you're a full time SEO, let alone if it's not even your main role within a company. To overcome this, we try and provide processes and examples which are easily followed and provide the best return on time spent.
Black hat, gray hat or white
The large majority of external factors that influence organic rankings fall within the classification of link building . There have been great debates in recent months that the ranking impact that can be derived through social media signals falls outside of “traditional” link building. That is valid, and will continue to be debated.
A while back I attended a meeting of a business group I belong to, we meet three times a year to talk about on and offline marketing trends. Three of us in the group own SEO firms, the other members are marketing directors, public relations officers and sales managers from large and small companies scattered throughout Virginia. Everyone has a specific expertise they bring to table, we use our get-togethers to share that expertise as well as other marketing ideas and insights. While the group “gets” SEO and understands the importance of a strong online presence, not all are “experts” or even well versed. When we have meetings devoted to online marketing they are well attended and get lively since the three SEO companies leading the discussion don’t all share a similar colored hat. This particular meeting was devoted to discussing what’s new in SEO/SEM as well as recent events (Panda updates, G+1, etc) so almost all of our 35 members were there.
The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge. In my experience there are a handful of emotions that dominate the desire to link or share content. Below, I've ranked each emotion by effectiveness in terms of enticing the sharing behavior online (and, cheesily, added images to assist in my explanations): #1 - Anger
Anyone who has ever spent time on a link building campaign knows how much work it is to create content, build a pitch list and contact people to see about getting the link. Nonetheless, links are essential currency in the land of search engine optimization. I'm willing to bet if you had a chance to pick up links without much more than a friendly email you'd jump on it, right? Matt Cutts points out that very chance in a post on his blog.
More and more small businesses working in a “local” market are waking up to the realities and need for Search Engine Optimization. However, in talking with many of these owners, they are concerned with the importance and on-going nature of link building, and the lack of financial and human resources needed to carry out link building activities. As link building can account for up to 75% of the success of a SEO program, it is imperative that these businesses find a way to collect links within their limited resource budgets. Following are 4 creative strategies to help “local” businesses develop on-going link building programs with a minimum long term investment.