Global Site Infrastructure Plan For SEO & Usability. Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The vast majority target a particular nation first, prove the business model, grow their business’ success, and then consider rolling out globally. What this actually means is that most Web projects which target international customers started out as domestic projects which have since been “converted.”
These multinational websites were usually conceived and built for a domestic audience, then adapted in some way for new customers speaking different languages, in different parts of the world, with different issues. It’s not difficult to see why many such projects run into trouble. Plan Infrastructure As Early In The Process As Possible There are two possible approaches which may help avoid the challenges that “conversion” of a website may cause.
Analysing Your Strategic Plan Has A Significant Impact On Infrastructure. Chinese Search Engines Market Share. The Global SEO & Content Marketing Landscape. Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, but indigenous search engines worldwide in countries like Russia, China and South Korea claimed their stake as leading engines in their homeland and beyond.
The climate of global search and online usage is hot. Google, Yahoo And Bing U.S. Google set foot into 2013 with 67 percent U.S. market share — the highest share claimed to date, with November 2012 being the first time it had done so. 1. 2. 3. 4. 5.
Baidu Paid & Organic Search Starter Guide. With more than 500 million Internet users, China is by far the world’s largest online market. Their largest Chinese search engine, Baidu, has more than 407 million users, with around 78 percent share of the total Chinese search users. Since being founded in 2000, the company has shown remarkable growth and is consistently highly profitable. The numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve. How to Get Started on Baidu But how do you get started with search marketing on Baidu? Baidu's business model is to sell its advertising via agencies. Baidu has hundreds, if not thousands, of “agencies” but many are not what we would expect in the West, most of Baidu’s agencies are merely “resellers” of Baidu's advertising programs. If you ever run into anyone claiming to be the “exclusive” provider and agency for Baidu, it's baloney.
Paid Search on Baidu Organic Search on Baidu On Baidu, links matter, a lot! How to Create a Successful Global PPC Campaign. Many businesses have recognized the importance and value of localization. The Internet offers unparalleled opportunities to break into new markets, but traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click (PPC) campaigns can offer a quick and cost-effective way to break into new markets and increase brand awareness at the same time. Target Your Markets Even if you consider your products or services to have truly global appeal, it can help to focus your efforts on one or two target markets to begin with. Don't just go on a hunch, but research your target markets thoroughly. It's important that your products have a genuine appeal within the markets you choose but other factors can be equally important. Do you already offer shipping to the targeted country or area and is shipping cost-effective?
Getting the click-through is only part of the process. Consider Different Search Engines PPC rules may also vary between other search engines. Refine Your Copy.
5 Reasons Why People Hate International Search Marketing. Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight. When an English person asks a non-English person, “how are you?” ... that person usually starts to tell them about their whole day, their family life, and how their tire treads are low. I’m that guy when you ask me about international search. What I forget, is that most people hate international search marketing because there are a ton of challenges around it, which takes a lot of time. (The reality is that they told their bosses they love it thinking they’d get a chance to travel) Here is my list of the most common complaints about international search marketing. 1.
Translating is simply providing a close equivalent of one language to another. However, in search, translations are entirely different depending on the language. The word “peck”, for example, isn’t translatable in French. 2. 3. Survival Guide to Multilingual SEO. On-Page Optimization for Multilingual Sites. On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but it’s a crucial one.
By concentrating a little extra effort in the following areas, you’ll help give your site the edge over the competition. Keywords Still Count There used to be a great deal of debate in SEO circles on the subject of keyword density. These days choosing the right keywords is still hugely important, but repetition is less so. You certainly want the most effective long- and short-tail keywords. Once you have them though, the trick appears to be to use them in as natural a way as possible. You should resist any urge to use keyword stuffing.
When dealing with foreign language content, it's essential that you don't rely on straight “dictionary” translations – for your content in general and keywords in particular. Alternative terms such as “assurance auto” or “assurance voiture” are much more successful. SEO Your Website For Foreign Languages in Your Domestic Market. Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S. companies) Canada or the UK. But there are also huge – and largely untapped – possibilities represented by marketing to native speakers of languages other than English in majority English-speaking countries, such as Spanish speakers in the U.S., or Polish speakers in the UK. It’s established wisdom that people prefer to shop online in their own native language. The 2006 Common Sense Advisory ‘Can’t Read, Won’t Buy’ found 85 percent of online shoppers needed access to information in their native language before making a purchase, while a 2011 EU survey found that 90 percent of Europeans prefer browsing the web in their first language.
However, there’s a huge opportunity within domestic markets to target native speakers of foreign languages. Less Competition Tricks of the Trade Proven Success. International SEO: 22 tools and one infographic to help improve your strategy. International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs. Unfortunately it's not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese. Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process. At Distilled's Searchlove conference earlier this week WooRank's Aleyda Solis gave an excellent overview of some of the main challenges involved in implementing an effective commerce strategy.
The full run through is available on Slideshare, but here is a compilation of the tools that Solis recommended... Keyword research tools Another tip, don’t rely on Google Global Market Finder to identify opportunities as it’s not always accurate. International SEO ROI calculator Hreflang Tag Generator Hreflang sitemap tool Hreflang validation Understanding local markets SimilarWeb Popular content Influencers And finally... 40+ Tools to Advance Your International SEO Process. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn't had the time to focus on them, I would like to share how I use them to support my international SEO activities. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity, and measuring and achieving benefit with the international SEO process.
Let's get started! Your initial international search status Identify your initial international search visibility, from the volume and trends of queries to pages' impressions, clicks, and the CTR you get per country. Your international search potential Your international keyword ideas. The International SEO Checklist. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. " Before I do, I wanted to compile a checklist of the most fundamental aspects to consider when developing an international SEO process — something to which we can quickly refer that can facilitate our everyday work, and something that would also be easy to digest for our clients at some point. As a result, I've created this International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site: I've also uploaded a higher resolution version of the checklist image, in case you want to download and print it. Yikes, looks like something went wrong. 5 Dos and Don'ts of International SEO.
SEO Without Borders: A Guide to International SEO. 1. Domain Name2. Structure2.1 Domain Directories2.2 Separate ccTLDs2.3 Separate Subdomains3. Translation3.1 Professional Translation3.2 Google Translate4. Markup5. This guide is for those who want to market internationally through multiple country-specific search engines. No more sitting around wondering why you’re not popping up in Google.de; this content is written to be simple to understand and most importantly – actionable!
1. It all starts here at the domain name. If you’re creating a multinational/multi-lingual site then it’s recommended that you go after a generic (gTLD) domain. 2. This has been covered extensively across many SEO forums and blogs. 2.1 Domain Directories (Recommended) In this instance, all languages would reside on one generic (gTLD) domain, with each language being separated into a folder.
Widgetizer.com/en/ widgetizer.com/fr/ widgetizer.com/de/ Or going further, you can split languages up into country codes, for example: widgetizer.com/en-us/ widgetizer.com/en-gb/ 3.