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International Retail Marketing

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Bizbash – Why pop-ups are getting even more popular. Trends in retail and real estate are making it easier for marketers to use temporary stores for experiential marketing activations.

Bizbash – Why pop-ups are getting even more popular

(Also, they work.) claimed to coin the terms “pop-up shop” and “pop-up retail” in January 2004, and in the past decade we’ve seen pop-ups offering everything from yogurt to cat food. The trend shows no signs of slowing. “I feel like I take a call about pop-ups once a day,” says Kelly Eng, director of client services at experiential agency MKG, which has produced temporary activations for the likes of Delta, Dockers, Hermes, and Warby Parker. Sometimes those callers just want a pop-up because it seems like the thing to do, Eng says, but pop-ups can also be strong tools for building brand awareness, reaching a new audience, and creating a live experience for a brand with no permanent physical presence.

Reaching the Swedish consumer - Rocket Internet Fashion Group GFG Raises $35M, Poaches Amazon Exec To Lead It. Rocket Internet — the Berlin-based startup incubator that went public in October 2014 — is today adding more muscle to the Global Fashion Group, a cluster of five of its emerging market fashion sites that consolidated into one bigger operation last September.

Rocket Internet Fashion Group GFG Raises $35M, Poaches Amazon Exec To Lead It

The GFG has raised €32 million ($35 million) at a €2.8 billion ($3 billion) post-money valuation, and it now has its own CEO — Romain Voog, who jumped from his former role as the head of Amazon France to lead the group. The developments at GFG speak to how Rocket Internet and GFG’s other shareholders — the three largest investors are Kinnevik (25.1%), Rocket (23.5%) and Access Industries (7.4%) — are looking for better economies of scale in its operations. GFG brings together Dafiti (Latin America), Jabong (India), Lamoda (Russia and CIS), Namshi (Middle East) and Zalora (South East Asia and Australia) — fashion portals that effectively do the same thing as each other.

Strong Growth for Retail Ecommerce Sales in Sweden. Sweden has seen good growth in retail ecommerce sales over the past few years, and 2014 was no exception.

Strong Growth for Retail Ecommerce Sales in Sweden

According to a February report from PostNord, Svensk Digital Handel and HUI Research, digital buyers in Sweden spent a total of SEK42.9 billion ($6.25 billion) on online purchases of retail goods last year, representing 16% growth from 2013. Ecommerce in Sweden. Maybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area.

Ecommerce in Sweden

The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

Recession and recovery. Full print version, including charts and tables ( Following six consecutive quarters of negative growth, the UK economy finally moved out of recession in the last quarter of 2009.

Recession and recovery

The economy had moved into technical recession in the third quarter of 2008 as GDP fell for a second successive quarter.. At the height of the recession, GDP fell by 2.6% in a single quarter (Q1 2009) – the same percentage by which the economy expanded during the whole of 2007. Mobile Shopping Pushes UK Online Sales To New High. British shoppers spending more online, particularly via mobile, than ever, as growth hits double digits British shoppers have recorded the largest growth in online spend for some time, new figures have revealed.

Mobile Shopping Pushes UK Online Sales To New High

The warmer weather and an increase in must-have gadgets resulted in a 13 percent year on year growth for online sales in April, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This figure was even more surprising as it followed an unprecedented four months of single-digit growth. Sweden GDP Forecast 2015, Economic Data & Country Report. Sweden GDP Growth Rate. The Swedish economy advanced a seasonally adjusted 1.1 percent on quarter in the last three months of 2014, following a revised 0.5 percent increase in the previous period and better than market expectations.

Sweden GDP Growth Rate

It is the highest growth rate in seven quarters, due to a surge in investment and private consumption. Nordic Economies. Sweden: online retail sales 2012-2017. Women's Fashion designed to re-inspire - Finery London. UK online shoppers to spend average of £1,174 each in 2015. Online shopping in the UK is to experience growth this year as consumers are set to spend an average of £1,174 via the web in 2015, which is up 9.6 per cent on 2014.

UK online shoppers to spend average of £1,174 each in 2015

Image via Shutterstock. The study from's parent company RetailMeNot observed international online shopping trends and found that British online retailers will experience a 16.2 per cent year-on-year sales spike in 2015 to hit £52.3bn, compared to £45bn in 2014. Welcome to Forbes. Total-retail-2015.pdf.