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How To Calculate Lifetime Value - The Infographic. One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer.

How To Calculate Lifetime Value - The Infographic

Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Special thanks to @avinash. Click on the image below to view an enlarged version of this infographic. View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. Simply copy and paste the code below into the html of your website to display the infographic presented above: BigML creates a marketplace for Predictive Models. BigML has created a marketplace for selling Datasets and Models.

BigML creates a marketplace for Predictive Models

This is a first (?) As the closest market for Predictive Analytics till now was Rapid Miner’s marketplace for extensions (at From You can make your Dataset public. Mind you: the Datasets we are talking about are BigML’s fancy histograms. Now, once you have created a great model, you can share it with the rest of the world. White Box Models Clicking on the white open lock will open up your model to the rest of the world. Black Box Models If you choose the black box setting (the black open lock icon), other BigML users will NOT be able to view or clone your model, but they will be able to use it to make predictions.

BigML.com have added downloads to our models. There’s also an ‘embed’ function, so now you can embed the little poster of your model in your blog post or website, so it is easy to share it in your own environment. An R package market for enterprises? 50 Resources for Getting the Most Out of Google Analytics. Google Analytics is a very useful free tool for tracking site statistics.

50 Resources for Getting the Most Out of Google Analytics

For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics. Www.5done.cn/upload/Web_Analytics_2.0.pdf. Web analytics books and blogs. Web analytics consultancy and expert Google analytics | L3 Analytics Call on: 03 30012 0366 enquiries@l3analytics.com Who We Read You are here: Home » Resources » Who We Read Web Analytics Blogs and Books In order to keep up to date with the latest in the world of web analytics, the team at L3 Analytics is constantly reviewing the latest ideas and thoughts from the web analytics community.

Web analytics books and blogs

Books. Social Metrics Strategy. Anime N Game Analysis: How to select Key Performance Indicators for an Online Game? Key Performance Indicators (KPIs) are very important in evaluating how your game is doing.

Anime N Game Analysis: How to select Key Performance Indicators for an Online Game?

Some people believe that it is important to have every indicator measured as a KPI while some believe it should be a set of a few indicators. In my opinion, KPIs should be high level numbers that encourage research and discussion. If it was up to me, I would use the following KPIs: Peak Concurrent Users (PCU): PCU is the most basic of online KPIs because it shows many things such as the following: Technical Issues: Sudden drops in PCU indicate there was a major service issue or if there was a small technical issue. For example, a small drop hints that one shard / server may have crashed while a total drop means the entire service went down. In addition, I personally like to use dashboards that list all key marketing and production activities that occured so you can visusally see the impact! Buy a Higher Klout Score & Increase Your Influence in Social Media. Learn Search Marketing Strategies for SEO & PPC.

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Learn Search Marketing Strategies for SEO & PPC

PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format. Wondering how to learn PPC? Your search is over! PPC University includes a PPC course module on social advertising. Free Google Ads Training in Three Courses Think of PPC U as a free Google Ads training program. Why PPC U Beats the Google Ads Help Center Many marketers turn to the Google Ads Help Center when, well, they need Google Ads help. Blog.hubspot.com/Portals/249/docs/ebooks/how_to_unlock_the_roi_of_your_marketing_with_analytics.pdf.