Google Analytics Meetup: Auto Event Tracking. Cómo se calculan las visitas en Analytics - Ayuda de Analytics. Es importante conocer el concepto de visita en Google Analytics, ya que muchas funciones, informes y otras métricas dependen del cálculo que Analytics hace de esta métrica.
Una visita es un conjunto de interacciones que tienen lugar en su sitio web en un periodo determinado. Por ejemplo, una única visita puede contener páginas vistas, eventos, interacciones sociales, variables personalizadas y transacciones de comercio electrónico (Más información sobre los distintos tipos de solicitud). Se puede decir que una visita es el elemento que engloba las acciones del visitante en su sitio. Un único visitante puede realizar varias visitas. Esas visitas pueden producirse en el mismo día o a lo largo de varios días, semanas o meses. Finalización de un plazo de tiempo determinado (incluido el de finalización del día):después de 30 minutos de inactividad del visitante,a medianoche. ¿Cuánto dura una visita? Supongamos que Roberto visita su sitio. Ejemplo: 54 Google Analytics Resources - The 2013 Edition. Google Analytics is a wonderful tool, but learning your way around it and fully benefiting from it can be a challenge.
Here we’ve categorized over 50 resources that will help you understand and use Google Analytics to its full potential. Read on, and you’ll undoubtedly find something useful no matter how experienced you are. For Beginners.
Conversion Funneling. 54 Google Analytics Resources - The 2013 Edition. Your website's optimization command center. Complete Guide to Google Adwords Analytics. Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world.
If you do multi-channel marketing for your company than you simply can’t afford to ignore this paid channel. In order to get optimum results from your Adwords campaigns you must possess good practical knowledge of how Adwords works and how different campaigns, ad groups, keywords and landing pages are analyzed and optimized for traffic and conversions.
Google Adwords Analytics process consists of following four phases: Preparation Configuration Analysis Recommendation Here the output of each phase provides valuable insight for the next phase. Phase-1: Preparation Preparation is the most important phase of Google Adwords Analytics. Preparation is investing time and resources in understanding the business, its industry, its products, USP, short term & long term goals, competition and the target market. 1. 2. 3. 4. 5. 6. Max. Introducing Google Tag Manager. Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities.
Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern marketing tools—like web analytics, conversion tracking, remarketing, and more—depend on adding "tags" to your website. Tags are tiny bits of website code can help provide useful insights, but they can also cause challenges. Too many tags can make sites slow and clunky; incorrectly applied tags can distort your measurement; and it can be time-consuming for the IT department or webmaster team to add new tags—leading to lost time, lost data, and lost conversions.
Google Analytics Regular Expressions Cheat Sheet by Jay Taylor. Advanced Content Tracking with Google Analytics: Part 1. This is part 1 of a two part series on advanced content tracking.
This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. Do people actually read content? Simple Google Analytics features you should be using - Part 2 - AlphaQuad. Following on from last week’s post, part 2 aims to pick up where we left off in highlighting which Google Analytics features you really should be using that don’t require you to be an expert.
Learn the Secret Power of Google Analytics Custom Alerts. Here’s a quick way to get Google Analytics to shine a light on problems on your site and help you sort them out.
You can also use this tip to spot promising sources of new customers and other good news like that. In the practical example you’ll learn how easy it is to set GA to alert you when new visitors are landing on a 404 (“Page Not Found”) error page and give you a one-click route to the source of the problem so you can head over there and fix it. That’s powerful stuff. If someone comes to your site and all they get is an error they may not give you a second chance. To adapt a well-known analytics phrase: “They came, you slapped them in the face, they left”.
Custom variables. Multi Channel. Filters. Google Analytics Correlations. You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! Award of Achievement in Web Analytics - Program Format and Curriculum. The UBC/DAA Award of Achievement in Digital Analytics is delivered comprehensively in four 100% online part-time courses.
Each course is run over approximately four weeks and participants should plan to spend an average of six to ten hours per week in each course reading case studies and white papers as well as completing online reading, online discussions and independent study. Assessments are based on assignments and individual projects that have scheduled completion dates. Learn more about online learning. Required Courses To obtain a UBC/DAA Award of Achievement in Digital Analytics, you must complete all four required courses. These courses may also be taken individually.
Experience with a web analytics reporting tool is recommended, before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool. Regular Part-Time Students register for the four courses at their own pace and have two years to complete all courses in the program. 25 useful Google Analytics tips and tricks.
Today, most businesses want a website. Some already have one. Others want one. They don’t want to hire IT staff and probably can’t afford any. And in most cases, an in-house IT staff, especially for your typical small business, just isn’t necessary. But, that doesn’t mean that you have to go without or will be forced to use some cookie cutter website or a personal Frontpage experiment gone awry.
Google Analytics Setup and Configuration Tool. Recovering (Not Provided) Keyword Data. New Analytics Report: TV Campaigns. How to Access the Best New Features in Google Analytics.