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How to be the James Bond of the Web: 37 Best Marketing Tools to Spy on Your Competitors. I’ve always liked the idea of being a spy, complete with gadgets, fast cars, and an attractive significant other.
It would be a great way to get secret information. Well, it may be too late for me to join the Secret Service, but I can indulge in a bit of undercover information gathering – and you can, too – by taking a sneak peek at competitors. We’re not talking industrial espionage, but there are plenty of good reasons to see what competitors are doing. You can: Get inspiration for new ways to connect with customers and thereby improve customer retention.Find out if competitors are doing anything better than you and how you can match it.Look under the hood of their search and marketing optimization strategy and see what you can legally steal.Improve your own plans to beat the competition based on data rather than assumptions. There are dozens of marketing tools that you’re probably already using to monitor your own performance. Ad Monitoring Tools 1. 2. 3. 4. 5. 6. 7. 10 best competitive intelligence tools from 10 experts. Posted on October 19, 2014 by Rob Petersen inShare117 Sun Tzu’s wisdom in The Art of War is as true today as it was in 500 B.C.
Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors’ actions and events. If Sun Tzu were with us today, he would probably be using digital competitive intelligence tools to understand his adversaries.
Here are 10 experts giving us their best competitive intelligence tools: GOOGLE TRENDS: Measuring individual sites (yours or competitor) is good but the real fun in this is comparing trends. COMPETE: Has a useful interface, speaks the right language (unique visitors, visits, etc.), offers the ability to compare multiple sites, and its data is easy to understand and well presented. Recorded Future: Cyber Threat Intelligence. The Best Free SEO Tools for Competitive Intelligence. Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search.
By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I examined the best free SEO tools for targeting target keywords and those for identifying and fixing onsite SEO issues. Now, it’s time to turn our attention to the last set of free SEO tools available to every marketer: competitive analysis. As I explore in a new report, “10 Free, Must-Have SEO Tools,” there are a variety of excellent SEO tools you can use to gain a competitive advantage on competitors to properly analyze and tweak your SEO campaigns without having to invest any money. Here’s an analysis of the four best free tools for competitive SEO intelligence. Keyword Spy The first step in gaining competitive intelligence is identifying the top competitors. SEOTools for Excel. FREE RESOURCES — Competitive intelligence - Aqute. Links – i-intelligence. Competitive Intelligence - A Selective Resource Guide - Completely Updated - September 2013.
[Note: The accuracy and reliability of data and information published on the Web is subject to continuous verification.
It is recommended that you use multiple sources, cross-check data and routinely perform due diligence reviews on sources and publications to which you cite and from which you source data. The Web is a dynamic entity - sites often change URLs, content focus, and ownership. Many sites go offline with little or no notification. This guide is updated bi-annually in an effort to document sources for researchers that have been verified at the time of publication. This latest version of the guide includes dozens of updated links, deletion of sites that are no longer live, as well as numerous new entries throughout. Selected Search Engines, Web Archives, Open Data Repositories - facilitate locating information, data and analytics via: Web, Blogs, News, Video and specialized alerts.
From InfoSpace, a reliable metasearch engine is dogpile. Yahoo! Federated Search Catalog of U.S.