Marketing ROI You now have instant access to the Omniture Library of online marketing resources. This includes webinars, guides, analyst reports, product overviews and more. The information you requested: Additional Resources: For immediate assistance, please contact Omniture: Thank you for your interest in our award-winning products and services including SiteCatalyst, Discover, SearchCenter, Best Practice Consulting, and Omniture University. Advanced Content Tracking with Google Analytics: Part 1 This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. Do people actually read content? The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag you can get all sorts of information like time on page, bounce rate and pageviews.
Smarter Cities - Future cities IBM.com Smarter Cities Skip to main content Mobile navigation MarketingProfs Daily Fix Featured Post by Jeannette de Beauvoir New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. CPC, CPA, or CPM: The Publisher's View - ClickZ Kevin Lee | March 30, 2007 | 0 Comments inShare0 Understanding the publisher perspective gives search marketers the ammunition to invest in developing more comprehensive, effective campaigns. It's increasingly important that we, as PPC (define) search marketers, understand the publisher's view of the media ecosystem's changes. With more contextual and behavioral advertising opportunities released almost monthly, publishers and marketers are faced with rising complexity and more choices than ever before. Within Google alone, ads can be targeted contextually across a full network or with site targeting, as well as in pure search.
OpenBelgium As Openbelgium.be is a community website, the conference day has some social aspects we hold dear as well. We hope that all data-wranglers, local policy makers and open data experts alike get to meet each other and exchange their Open Data experiences. But the conference venue isn’t the only place where can you meet up, even after the conference itself, there is lots to do. On February 17 after the conference our dear friends at Ghent Web Valley have prepared an After Drink at Caffè Caffee, just 650 metres from the conference venue. So feel free to fresh-up at your hotel or go out to eat and then join us during this After Drink.
Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Soren Gordhamer,Wisdom 2.0 Summit Organizer I am filled with gratitude to Soren Gordhamer for his vision of bringing together an amazing group of people who work in the area of mindfulness and technology for Wisdom 2.0, a three-day event aimed at addressing an compelling issue: "The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?" Soren is the author of the book, "Wisdom 2.0" and writes about mindfulness and technology use for Huffington Post and on Mashable.
How To Remove Encrypted Footer Links From WordPress Themes How To Remove Encrypted Footer Links From WordPress Themes Throughout this method of Encrypted Footer links from WordPress themes we are assuming that you have installed the theme on your blog. You can follow these directions prior to uploading the theme as well. Winning with Big Data In today’s highly competitive and dynamic business landscape, the marketing strategy is considered a key differentiator. From banks, telecommunications, retail to the public sector, senior management in organizations are realizing how marketing can truly enable business growth. Locally, the time is now for marketers to seize the vast opportunities while the Philippine economy is very bullish. The way we do marketing is changing mainly because of Big Data. The basic use of data to understand how marketing campaigns affect demand is old news.
Web Strategy by Jeremiah Owyang Slideshare: Embed or Download this ReportThe Collaborative Economy Movement Changes Business This report offers critical insight for big brands who are grappling with the emergence of the Collaborative Economy, and for the startups that are driving this growth. For those new to the term, the collaborative economy is a powerful, if nascent, movement in which people are getting the things from each other, it’s a combination of trends like the sharing economy, maker movement, and co-innovation. That means that people go to a site like LendingClub to get funding for their new project, rather than a traditional bank. Or, they may go to a site like Etsy or Shapeways to get custom made goods, or go to a site like eBay to buy pre-owned goods, instead of buying new products from retailers. In each of these cases, the crowd is self-empowered to get what they need from each other.