Marketing strategy. Every time you speak to someone about your business you are involved in marketing.
Any conversation about your firm is an opportunity to promote your business and increase sales. A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales.
Because timing is critical, it will tell you when to say it, too. Marketing strategy: objectives. Business Wales. [sales_and_marketing_for_small_business] Market research. Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers.
By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective. Horizon Scanning Programme: a new approach for policy making. Following on from the recent Jon Day review of cross-government horizon scanning, the Cabinet Secretary is personally championing the joining-up of existing horizon scanning within government, and with his new Cabinet Secretary’s Advisory Group has commissioned several new strands of work to inform major areas of policy.
In a tight economic climate, it is more important than ever to have the best possible understanding of the world around us, and how that world is changing, so policy makers can prioritise and adapt effectively. Although a lot of horizon scanning work is already being done in government departments, the Jon Day review recommended that efforts could be more joined up. This will improve efficiency and ensure greater capability in understanding and addressing these issues. What is horizon scanning? The Jon Day review defined horizon scanning as: In contingency planning, horizon scanning helps to manage risk by planning ahead for unlikely, but potentially high impact events.
Each has specific advantages for developing perspectives and insights that contribute to systematic examinations of the future. Here is a selection of a few major methodologies. The Delphi method The Delphi method facilitates the location or construction of consensus among experts on predictions concerning a specific issue. It follows a structured and iterative process of brainstorming, and involves sending a series of questionnaires to selected experts in order to collect their predictions on various trends.
This usually leads to a consensus forecast on future trends, as the expert opinions converge on a single position. Horizon scanning Horizon scanning is often based on desk research, helping to develop the big picture behind the issues to be examined. Trend impact analysis Overview: The different poles in approaches External Resources. Market research Wales, England. Market Research Society. Market research Wales, England. Market Research Management Consultancy - CSS Solutions of Cardiff South Wales. Market Research Management Consultancy - CSS Solutions of Cardiff South Wales.
Social Market Research Agencies Partners UK Northern Ireland England Scotland Wales. Strategic Marketing - Cardiff Based Market Research, Events Management & Business Consultancy. Strategic Marketing We are a Cardiff based market research, events management and consultancy business, delivering top quality projects and support to our clients since 1986.
With a wealth of experience, and a young and vibrant team, we pride ourselves on the fresh approach we bring to working with our clients & partners. From our central Cardiff base, we service clients from all over the UK and Ireland (as well as some from further afield too) in both the public and private sectors. Whether it is market research, events management, or more consultative projects, we see ourselves as an extension to our clients' own business, and our high level of repeat business is testament to our approach. The key to everything that we do is our clients' needs. Beaufort research. A Market Intelligence Primer. Market Research. Understanding markets and customers is the bedrock on which business planning and strategy are built.
Without knowing your customers needs and wants or understanding demand, your business will be under constant threat from competitors and may be failing to extract the maximum value from your market. dobney.com provides excellence in market research through our extensive experience in working with and for blue chip clients in the UK and internationally. We focus on providing better research techniques, more able to understand why and how customers make choices and a better research process, based on understanding the business and commercial context. We work across industries, including media, technology, pharmaceuticals, financial and other businesses, consumer-facing or business-to-business.
See some examples of our work.