How to make an infographic online: five essential free tools
Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links. The last time I created an infographic I used – wait for it - Microsoft Excel. Thankfully there are now some far better options, and they're surprisingly easy to use. I have compiled five of online tools that will help you to create infographics. They’re all free, though some require registration (or to connect your Twitter or Facebook account) and most have the upgrade options. Hold on a moment! Before you begin, consider that many infographics are often – to quote Econsultancy Research Director Linus Gregoriadis – “high on graphics and low on information”. As such it is important to map out your story / message / goals before starting to work on the design itself. There’s a great post on the LEWIS PR blog that explains how to optimise an infographic, based around three key questions, which are: 1. 2. 3.
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