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Inspiring Marketing Quotes: How to Tell a Good Story

Inspiring Marketing Quotes: How to Tell a Good Story
It pays off to tell a good story. One that people cannot forget and one that passes from one generation to another. Just like how McDonald and Coca Cola manage to embed their advertisements in everyone’s memory, that’s how marketing should be. Here is a compilation of quotes from the brightest minds in Marketing to explain why there is a need of a ‘story’. A slideshare from Ian Rhodes that will inspire you and to make you realize that stories are not for kids only. Ditch the bullets and bold words, for what your audience remember are the sequence, the characters and the nice happy ending of your marketing tale.

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Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. New software applications come and go faster than many of us can even notice. B2B Telemarketing Tip: How to leave Effective Voicemail Messages There are only a few possible outcomes of a telemarketing call, and one of them is reaching a voicemail. It can still be turned into a positive result, though. A lot of calls within a normal 8-hour shift for telemarketers result in a voicemail. Think about how much opportunities are wasted if these voicemail messages are not done in a way that it can still lead to an initial conversation with a prospect and possibly scheduling an appointment with a sales executive.

The 7 Keystones of Effective Marketing Content Content encompasses countless avenues through which a marketer can convey a message to an audience. Publications, blogs, social media articles, books and research materials all provide outlets for content, and as technology and social behavior evolve, these outlets expand to vaster boundaries. But despite the diversity in content marketing, the rules and foundations remain to be consistent throughout all media.

Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. Financial Services Lead Generation and Appointment Setting Callbox deploys innovative telemarketing lead generation and appointment setting campaigns to generate warm financial service leads that translate into real business. By experience, we understand consumer trends in the financial industry which enables us to target relevant prospects and turn them into buying customers. Our lead generation and appointment setting services are designed to support and enhance operations for modern financial services institutions including banks, mortgage companies, credit grantors, and diverse merchant accounts.

Callbox to Hold Seminar in Asia - 'Global Marketing Strategies for the IT Industry' Los Angeles – November 2008 – “Callbox Sales and Marketing Solutions, following the success of its expansion into the Asia Pacific market, will hold in January their invitation-by-request Callbox Global Marketing Seminar ’09 entitled,” Global Marketing Strategies for the IT Industry. The seminar will be hosted only in Singapore and Kuala Lumpur, Malaysia to address the impact of the global financial crisis on marketing strategies. Callbox, the largest offshore lead generation company in the US, has lined up a well-crafted half-day marketing seminar that will tackle relevant issues affecting the IT industry in Asia. Topics include local marketing versus global marketing strategies, marketing to the US, and an in-depth look into online marketing strategies.

How to Create an Eye-Candy Lead Generation Website The main goal of a website, blog or landing page created specifically for B2B lead generation purposes is to keep visitors long enough for them to take an action – that is, to sign up, provide information, set an appointment or commit to a sale. However, great content is not enough to achieve that. You need to present it in a way that visitors would not only be satisfied intellectually but also visually. After all, it’s supposed to be a visual experience for them (reading, seeing website designs and navigation), so a high-quality website “appeal” should be in order.

Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. Blog Marketing Appointment Setting At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world.

The Ultimate List of Who’s Who in B2B Marketing this 2014 There’s a reason why influencers are called as they are. Not only do they influence people by means of dishing out valuable insights – in this case, marketing trends, techniques and just about anything that only experienced veterans can share – but they also influence fellow marketers by giving them a much-needed. albeit meager, share of the limelight. In the B2B Digital Marketing sphere, the top influencers every marketers should follow on social networking sites are as follows: Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, and 30 of the Fortune 500. Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance

Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Are there certain drawbacks that make it not worth valuing? Here are some ways technology help businesses in closing leads more effectively: IT Business Sales Leads List - Database Even though there are a lot of good business data providers servicing IT companies, most of them require their customers to purchase packaged lists of thousands, even tens of thousands of business contacts just to meet their minimum order quantities. A good fraction of the time, those lists are nothing more than rolls of business information containing a hodgepodge of your target customers and everyone else. But why pay for thousands of random prospects that may not be useful when you can spend that budget on more promising sales leads? . Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with ITSalesLeads.Com. We provide leverage to telemarketing campaigns by generating high quality business lists for call center-based IT companies.

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