background preloader

The Role of Color Psychology in Marketing

The Role of Color Psychology in Marketing
In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.

http://www.callboxinc.com/marketing-tips/the-role-of-color-psychology-in-marketing/

Related:  Marketing Tips

How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1.

On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. Marketing Research & Survey Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. The issue, however, is:

All Things Digital: 2014 Budget Plans for B2B Marketers In a recent post by Ashtyn Douglas, B2B marketing advertising writer at Business.com Media, Inc., a marketing budget revelation proved to be leaning towards the digital trends. “CMOs are enthusiastically devising viable marketing strategies while ideas are free-flowing throughout psyched marketing departments,” Douglas says. “While some are devoting more money globally to their full range of marketing tactics, others are seeing marginal increases and are forced to carefully shift around existing budgets.”

Education and Training With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We work closely with providers of education and training services seeking to increase their number of enrollments.

6 Tips for Making Your Customers Feel Awesome (and Why It Matters) This is a guest post by Alice Default, who’s is in charge of marketing at Front, with a sweet spot for content. She loves books, to-do lists and food (like a lot). Get in touch with her at @alice_default. A few weeks ago, when Lumio (one of Front’s very early adopters) learned that we were moving to the same city as them, they did something that we would have never expected: they invited us to dinner!

5 Common Google AdWords Mistakes to Avoid This 2014 Nobody wants to mess up an AdWords campaign because of one obvious reason: it involves investing a considerable amount of money. It can be very costly when not done correctly, and there’s no point in continuing if the ROI is dreadful. But online marketing is not as complicated as one thinks. All you need to do is know those things that can pull your efforts down. Two Faces of B2B Lead Generation Content: Quantitative, Qualitative Everything you need to know about blogging and how it can help you achieve your B2B lead generation goals can be broken down into two parts: quantity and quality. Everything you need to know about blogging and how it can help you achieve your B2B lead generation goals can be broken down into two parts: quantity and quality. The measure of good content is subjective, but its influence in brand awareness, engagement and action responses are measurable variables that make up the perfect reason why marketers need to blog. One struggle is that content marketers sometimes confuse themselves in terms of what things to focus on, especially in maintaining and measuring the effectiveness of the articles and its built-in lead generation tools. However, by just looking at its quantitative and qualitative attributes, everything can be simplified:

Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Are there certain drawbacks that make it not worth valuing? Here are some ways technology help businesses in closing leads more effectively: Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is.

The Brilliant Marketing of the Spurs' Becky Hammon Hire The defending NBA champions, the San Antonio Spurs, already stood in stark contrast to the rest of the league. They play "team" ball. They have an international squad of players who pass first and are generally heedless of their individual, statistical accomplishments. Now they've made another characteristically confident, groundbreaking decision. On Monday, the Spurs named Becky Hammon as an assistant coach, making her the first full-time female assistant coach in league history.

Related: