B2B Lead Generation Tools Your Business Will Need

Do More With Your B2B Appointment Setting Services B2B appointment setting campaigns can be a very stressful activity, especially if you are dealing with a myriad of things, like production of wares and management of your people. Still, you have to do it yourself, since this will affect your profitability in the long run. I mean, how will you be able to sell if you cannot find a consistent supply of sales leads that you should be going after? This is something that not many marketers are able to pull off. Think of businesses as people – despite the rather impersonal nature of business, you have to remember that you are still talking to people. Keep your business up and running through these tips.

How Did You Fare in the First Trimester of 2014? A B2B Marketing Evaluation The first 4 months of the year are over, and it’s now time to assess how your marketing efforts are doing so far. The first trimester is oftentimes very crucial in laying out the groundwork for the rest of the year, as well as in sparking a much-needed momentum in lead generation productivity. It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation. This goes hand-in-hand with making sure the products and services offered to the target market can live up to expectations and will generally sustain the return on investment. Here are some of the things you could ask to see where your efforts stand: Is your online presence getting stronger?

B2B Sales Leads Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We utilize professional telemarketing strategies to produce qualified leads for our customers. We have been helping a wide range of industries with our sales lead generation and appointment setting services for years. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.

Evaluating the Effectiveness of B2B Telemarketing: Does it still work? The marketing landscape is slowly transitioning into a purely web-based platform, despite the resistance of traditional marketers. The first ones that are likely to go are those which thrive on orthodox methods such as talking on the phone – in this case, telemarketing. Does it still work? To answer that, let us first take a look at the current situation: Email is still the most productive marketing channel among marketers according to Experian Data Quality survey conducted earlier this year.SEO is not dead, at least according to this Forbes article, despite the rapid changes of Google algorithms and the constant challenges that SEO marketers encounter.Social media will see explosive growth in 2014 and beyond according to this post at Social Media Today.Content is still king, according to Econsultancy.com So what about telemarketing? If telemarketing is indeed dead, the culprit would be the rise of inbound marketing. Telemarketing is still worth it

Awards and Recognition - Callbox Sales and Marketing Ranked No. 1 in Sales Lead Generation Services Overall quality score of 9.98 out of 10 Categories: Lead Generation, Tracking, Reporting, and Help & Support TopTen ReviewsTechMedia Network Top 50 Teleservices Agencies 12th in the US Market10th in the International Market Top 50 Teleservices Agencies Ranking Customer Interaction Solutions Magazine Top SMO Service ProviderBased on Customer Satisfaction Ratings Across Nine Performance Criteria Leading Provider of Outsourced Sales and Marketing Services The Black Book of Outsourcing Top Outsourcer of the Year 1st in Percentage Growth of Sales Revenue2nd in Number of Business-to-Business Agents Top Outsourcer Awards Contact Center World

B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly” A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the passers-by from the ones with genuine interest. Naturally, it’s important for marketers to make sure their CTAs are constructed in a way that not only attracts prospects to click but also brings them where they (and you, as a business) want to be. This post from Dayna Rothman of Marketo.com outlines 6 tips on how to do just that. From Marketo.com: 1. If a lead wants to contact your company directly, make it as easy as possible. 2. Another common way to generate leads on your website is through your content asset downloads. 3. Consider using a chat service to collect leads on your site. 4. 5. 6. A contest is another way to generate lead information.

Google Panda is choking SEO to death, and it’s actually a good thing | The good news is that it’s still alive. In fact, Google’s Panda is only killing traditional or black hat SEO, and not SEO entirely. This will pave the way for a more ethical, legitimate SEO, forcing sites to think twice before deciding whether or not to take SEO seriously. The war between the search engine giant and the search marketing industry has taken its toll, and Google finally dropped the bomb that would break the hearts of hundreds of sites who got used to being on the first page of search results. What is Google Panda anyway? It’s basically an algorithm on which search results rankings are based. And that’s exactly what Panda is all about. In summary, this is what Panda is designed to do: Puts emphasis on the date of a content (the fresher, the better)Lessens the value of PageRankRewards pages that are easy to loadPrioritizes original, trusted content (for this, Google uses human input to discern)Values quality, not volume

Telephone Survey Lead Generation Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company, its product and/or services. Market research surveys done via the telephone is an indispensable tool for information gathering. A telephone survey is a direct marketing research tool which is reasonably reliable and inexpensive. It is wise and practical for businesses to launch a customer satisfaction survey or customer service phone survey and use the data gathered to plane more effective sales and marketing campaigns. But the question is “Does your team have the time to do interviews?”. Phone survey companies offer a variety of phone survey services and phone market research, customer survey services, and customer service satisfaction surveys. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.

Social Media And The Appointment Setting Problem Social media is certainly taking the business world by storm. Almost every company that you know of has a presence in the social media. Pepsi has one, Coke is there, too, and even IBM has joined the bandwagon. To start with, social media is simply that – social. There is nothing inherently wrong in social media.

Callbox is No. 1 at 2012 Sales Lead Generation Service Comparisons at TopTen REVIEWS™ | Take a closer look at the review here. Callbox Sales and Marketing Solutions took the top spot in the 2012 Sales Lead Generation Service Comparisons conducted by TopTen REVIEWS (TTR). Callbox ranked 1st, with an overall lead generation quality score of 9.98 out of 10. The companies were reviewed and ranked using a 10-point scoring system based on four categories/service features: Lead Generation, Tracking, Reporting, and Help & Support. Callbox scored 10/10 on the first three categories and 9.8/10 on Help and Support due to absence of a FAQ page at the time the review was conducted. Other notable features mentioned in the review included Callbox’s excellent lead tracking system, real-time reporting, and its balanced marketing approach using the right combination of telemarketing and online tools. TopTen REVIEWS (TTR) is one of the most popular and trusted aggregate review sites by size and traffic, with the largest online database of media reviews.

4 Key Points in Increasing B2B Sales Conversions | Sometimes marketers would get to thinking that a prospect’s decision to perform an action – say, make a purchase or subscribe to a newsletter – solely depends on that person. The notion is that marketers could only go as far as presenting options and information to prospects, and the rest is up to them. On the contrary, there are things B2B marketers could do to help increase their chances in converting ordinary prospects into sales leads. Vann Morris, Director of Buying Behavior Studies with MLT Creative, shares a post at mltcreative.com on what 4 controlled steps marketers need to take in order to boost B2B sales conversions. Step 1: B2B Buyer Persona Sure we all want a free iPad, but that may not be the thing that will persuade your prospects to convert to a lead on your website. Step 2: Use That Info Immediately Once you develop your b2b buyer persona, immediately begin using those buyer personas to guide your CTAs and other marketing promotion. Step 3: Keep it Simple

Appointment Setting in Australia - written by Maegan Anderson Category: Internet and marketing (c) Maegan Anderson Appointment settingis the means of gathering interests from prospects and leads and setting them up for a specific date, time, and place to which a business' sales representative will meet with them face-to-face. One good way to effectively set up appointments from companies is to outsource the service to aB2B telemarketing call center. How can telemarketers help in setting up appointments? There are plenty of negative feedback regarding outbound call centers. Without the help of a telemarketing call center, the campaign might last for an even longer amount of time than expected. Professional telemarketers are experts in engaging a prospect to a conversation. By outsourcing one's appointment setting campaign, the organization can attain tons of other benefits that they can reap. Another great benefit when outsourcing to outbound call center agents is that they enable the time for the campaign to be shortened out.

Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of Business.com offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?