6 Surefire Ways to Increase your Online Lead Generation Numbers. Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts. However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. All you need is enough courage to test them and see if they fit to your marketing system. According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially.
Here are some tricks of the trade from a blog post by Gehl: Offer just one product or service on your home page. Feature different benefits in your headline. Focus on your site visitors – not yourself. Boost your product’s desirability by adding images. B2B Lead Generation Company | Appointment Setti... B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly”
A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the passers-by from the ones with genuine interest. Naturally, it’s important for marketers to make sure their CTAs are constructed in a way that not only attracts prospects to click but also brings them where they (and you, as a business) want to be. This post from Dayna Rothman of Marketo.com outlines 6 tips on how to do just that. From Marketo.com: 1. If a lead wants to contact your company directly, make it as easy as possible. 2. Another common way to generate leads on your website is through your content asset downloads. 3. Consider using a chat service to collect leads on your site. 4. 5. 6. A contest is another way to generate lead information. Marketing Crash Course: What is Negative SEO (and How to Fight It)
Google has won. It has made life more difficult for SEO marketers, especially in terms of gunning for that coveted first page rank. Aside from the seemingly endless releases of new algorithms, Google has also made quality content as king. As marketers scrimmage against the pressures of search marketing, they resort to strategy modifications and re-assessment of goals. Others, however, have found “other” ways to keep themselves in the game. These ways, although generally frowned upon by the online society, are becoming prevalent. This is called “negative SEO”. Below is everything you need to know, from a post at KissMetrics.com: What is Negative SEO? Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines.
How to Combat Negative SEO Against Your Website If you notice that someone has started a negative SEO campaign against your company, here’s what you can do: 1. 2. 3. 13 Essentials For a Successful B2B Lead Generation Campaign. The Role of Content in B2B Lead Generation (INF... B2B Lead Management Process: Why you need one. Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads?
What do you do with leads that aren’t quite ready to buy or commit? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold. On B2B Lead Generation and the Value of Prospect Incentives. No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal.
But prospects don’t just give out information – you have to persuade them to. It could be in the form of a very compelling content piece or an awesome freebie. This is the value of incentive. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant? Lead Generation: It’s all about building relationships. “I think at its core, lead generation is really about relationships,” said Brian Carroll, Executive Director of Revenue Optimization, MECLABS.
In a recent interview, Brian sat down with Steve Gershik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Here’s a transcript of that discussion: Steve Gershik: My guest today is Brian Carroll. Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale, which I think you started writing probably 10 years ago, is that right Brian? You may also like Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40% [Case study] Customer-centric Marketing: Adding fun to B2B [Case study] Customer-centric Marketing: How transparency translates into trust [More from the blogs]
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A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Never Schedule Emails on a Friday Did you send an email blast today? On a Friday? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3. Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4.
…like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6. 5 Reasons Why Forum Participation is Beneficial for Lead Generation. There are direct and indirect benefits that marketers can gain when participating in forums (or fora, if you feel like being a linguistic purist). In fact, if you take a look at it, there’s actually no downside to establishing presence on sites saturated with potential clients. But that doesn’t mean it’s easy, though. Posting comments, responses and opinions on forums may either promote your brand’s identity (as well as your own) or destroy it. It takes a considerable amount of discipline and verbal know-how to carry out this activity effectively. These are some of the benefits that forum participation may offer to your lead generation campaigns: 1.
One of the key marketing benefits of forum participation is brand awareness. 2. This is where the real “guts” of the actual forum participation comes into play. 3. This is a natural by-product or benefit to participating in forums. 4. 5. For some people, they just get that overall “feel good feeling” when they share. The Business Leads: Don’t believe these 6 Superstitions about B2B Lead Generation. B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly” How to Not Run Out of Topics for your B2B Lead Generation Blog.
Creativity is a gift that also comes along with the unfortunate neurotic compulsion to maintain a certain level of quality in each and every output. This also applies B2B lead generation content bloggers – they continuously search for topics that are meant to “excel” amongst the countless supply of blogs online, especially against competitors. The problem with that mindset is that sooner or later, a writer would suffer from creative bankruptcy. It’s inevitable no matter how good you are (even Stephen King goes through such a phase). Mike Volpe, Chief Marketing Officer at HubSpot, shared a post that details how content marketers can maintain an endless supply of blog topics. From Business.com: 1. Think small. Starting out, I thought every blog post I wrote had to feature big, industry-changing ideas. 2. Not only does guest content give you one less original topic to brainstorm, but it offers your readers an interesting new voice every once-in-awhile. 3. 4. 5.
9 Ways to make your Business Website more Lead - Friendly. Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others. Why Social Media is no longer a Hype. The needs of the netizens have evolved through time.
It’s not just about treating Google as the number resource station but treating social media as an important component of life. It’s becoming a life’s requirement and funny that humans prioritized this kind of technology over their ‘real’ needs. Social media had greatly affected our way of thinking and flooded the world with new born narcissists. With all these social media trends, did it ever cross your mind if do Eskimos tweet? Here’s Do Eskimos Tweet?
A Rare Insight on Global Social Media Use, by my colleague Belinda Summers, Business Development Consultant of Callbox, in her guest post at Social Media Hat Blog. Can your tweets actually reach Alaska? The idea of social media becoming “out of fashion” anytime in the future is just unthinkable. That can sometimes leave you wondering how other countries are taking a bite of this enormous power. Facebook: King of the hill “Bosnia. The gang’s all here It’s no longer just a fad. B2B Appointment Setting Lead Generation Services. Lead Generation Services. Lead Generation for Online Marketing Services Providers. Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures.
And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. Although there is an ocean of opportunities for them to get new clients, they have to fight the increasing number of service providers. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry. Characteristics of an Effective Telemarketer.
Let us be honest. Professional telemarketers are the revenue-generating resources of call centers. Erase them from the telemarketing firm and you have just automatically killed the company, not literally though. No wonder why contact centers are implementing high standards in their recruitment, training and actual work of agents. They are just making sure that they only pay for first-class human capital, nothing less than the best. As such, they are only betting on people who are not just born salespersons and marketers but, should also have the dedication and courage to take on the challenge.
In other words, persons that are intellectually gifted and emotionally intelligent. But, the million dollar question is, What defines an effective telemarketer? Sufficient product knowledge. Hiring professional telemarketers is one way in getting effective results for your marketing campaign. Lead Qualification. What is a Lead? In its most fundamental form, lead is defined as an individual or entity who has not yet given you permission to contact or engage with them particularly for marketing purposes. The following are common sources of business leads: Telemarketing / Email listsPhonebooksNewsletter subscriptionsOnline surveysWeb inquiries, downloads, etc.Event registrations (seminars, webinars, conferences, tradeshows, etc.)Leads must be qualified before they can be delivered to salespeople for closing.
What is Lead Qualification? Lead qualification is the process of evaluating or “qualifying” business leads based on certain requirements set by the company. Lead Qualification by Callbox Callbox’s provides qualified sales leads so you won’t have to spend your time running after poor contacts. Call Us to learn more about our lead qualification process. Software Leads Generation | Appointment Setting, Telemarketing. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers.
We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left. You can also set a phone appointment with us through this very short form (we promise, it’s short, 2 minutes, tops) and we’ll call you. Online Marketing Lead Generation and Appointment Setting. Does your Lead Generation Website have enough Credibility. B2B Lead Management Process: Why you need one.
B2B Lead Generation: What are the most important metrics to track? The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing. Keep Your Company Blog Alive And Exciting.