Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. By analyzing the winners and losers from among hundreds of contenders, I’ve identified 10 rules that make winning campaigns work. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. We could do any or all of these: More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Red: Shows excitement and stimulation.Blue: Creates a feeling of trust and security.Green: Associated with environmental products and promotes feelings of health and tranquility. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.
B2B Lead Generation: What are the most important metrics to track? In business, you can’t define success if you don’t know how to measure it. Hence, metrics are important in giving marketers an idea as to how their efforts are faring. The only problem is that there are a lot of metrics that could be measured; so which ones really need attention? Before you answer that, it’s important to know why you need to identify the right metrics to track. You wouldn’t want to spend a lot of time and effort in computing and analyzing data which in the end wouldn’t be able to help you improve anyway. Although there are no standard metrics across all business types, there are those which must be tracked under any circumstance. Below is an excerpt from a cheat sheet released by Marketo entitled 5 Lead Generation Metrics Every Marketer Should Track: 1. Marketers must acknowledge that not all leads are created equal. 2. All marketers have limited resources. 3. 4. As a lead gen marketer, your job is to determine what programs to run. 5. White Paper courtesy of Marketo.com.
Call-to-Invite Telemarketing Yet, after all the preparations, there is always a potential for disaster – poor turnout. How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. These are the reasons why outbound telemarketing is hands down the best tool for marketing your events: Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward. Talk to us and learn how to achieve that record turnout on your next event.”
6 Tips for Making Your Customers Feel Awesome (and Why It Matters) This is a guest post by Alice Default, who’s is in charge of marketing at Front, with a sweet spot for content. She loves books, to-do lists and food (like a lot). Get in touch with her at @alice_default. A few weeks ago, when Lumio (one of Front’s very early adopters) learned that we were moving to the same city as them, they did something that we would have never expected: they invited us to dinner! We know that being in contact with clients is important, and we’ve done it all: product demos, sales calls, Skype feedback sessions, etc. Today, as marketing automation and pre-written conversations become more and more prevalent, caring for your customers and nurturing real relationships is crucial to growing a successful business. 1. Caring for your customers starts with awesome customer support — the numbers speak for themselves. But you can definitely go beyond support in order to make and keep your customers happy — you should always strive to do more when it comes to your customers.
Website Design, Online Marketing Services You want a great-looking website but the cost is too rich for your blood.You want to DIY but don’t like the whole web design mumbo jumbo.You want to hire a cheap web design company, but problem is cheap websites look just like that… cheap. People visit your site because they want information, and they want if fast. But when all they find is a clutter of flashing banners and links, they hit the back button and, POOOOF! They’re gone… faster than you can say ‘cookie-cutter’. Our web design services emphasize four elements necessary for effective lead generation – aesthetics, navigability, relevance, and visibility. Talk to us about any of these web design and development services: Brand DesignWebsite DesignE-CommerceEmail TemplateLanding Page Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Marketing Appointment Setting | Just another WordPress site The Brilliant Marketing of the Spurs' Becky Hammon Hire The defending NBA champions, the San Antonio Spurs, already stood in stark contrast to the rest of the league. They play "team" ball. They have an international squad of players who pass first and are generally heedless of their individual, statistical accomplishments. Now they've made another characteristically confident, groundbreaking decision. On Monday, the Spurs named Becky Hammon as an assistant coach, making her the first full-time female assistant coach in league history. As Ben Collins pointed out yesterday on Esquire.com, the Spurs' press release of the announcement does not once say "woman" or "female." Given how image-conscious and media-savvy pro sports teams are--especially if the story has a potentially trending gender-based headline--it's indeed remarkable that the Spurs' press release was so matter-of-fact in its absence of attention-seeking. The San Antonio Spurs today announced that Becky Hammon has been hired as an assistant coach.