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Lovely Marketing Tips for Small Businesses on Valentine’s Day

Lovely Marketing Tips for Small Businesses on Valentine’s Day
These huge B2B companies don’t really engage into occasion-themed activities to boost their physical or online presence. It’s more of a small business thing. A smaller scale industry needs to capitalize more on events that can capture the attention of a great number of people. As Valentine’s Day approaches, businesses are juicing up their brains to come up with a complementary gig to suit the occasion. From Business.com: Use Social Media to Promote Specials Every customer likes a good deal and today’s consumers are more tech savvy than ever. Write Blogs and Newsletters with a Holiday Theme Focus your blogs and newsletter on Valentine’s Day trends. Have a Contest Social media is a great place to hold a Valentines contest. Holidays are always a time when Americans are in the mood to shop. How do you increase your profit around the holidays?

Two Faces of B2B Lead Generation Content: Quantitative, Qualitative Everything you need to know about blogging and how it can help you achieve your B2B lead generation goals can be broken down into two parts: quantity and quality. Everything you need to know about blogging and how it can help you achieve your B2B lead generation goals can be broken down into two parts: quantity and quality. The measure of good content is subjective, but its influence in brand awareness, engagement and action responses are measurable variables that make up the perfect reason why marketers need to blog. One struggle is that content marketers sometimes confuse themselves in terms of what things to focus on, especially in maintaining and measuring the effectiveness of the articles and its built-in lead generation tools. However, by just looking at its quantitative and qualitative attributes, everything can be simplified: Quantitative As far as quantity goes, there are four metrics, in order of importance: Views – If no one reads your blog, that’s obviously a problem.

Customer Satisfaction Survey Losing customers like dew under the sun? There must be more to it than just bad economy. Losing a customer results in reduced profit, and worse, a flaw in your brand image that might affect future lead generation and appointment setting campaigns. Conducting an effective Customer Satisfaction Survey campaign can quickly solve this problem. Generate unbiased customer feedbackStay up-to-date on changing customer needs and preferencesIdentify areas of your business that need improvement Callbox provides telemarketing services to help you generate unbiased customer feedback which can guide your efforts in keeping a solid, satisfied customer base. Identify objectives, scope, and appropriate survey method.Design and discuss survey questionnaire.Prepare list of customers to be included in the survey.Interview respondents and capture data through telemarketing.Conduct validity checks.Analyze data, prepare final report, and submit customer satisfaction findings.

The Effective Use of Research in Creating Marketing Infographics (Guest Blog) Content are in different forms nowadays; videos, presentation and infographics, all are made to catch the reader’s eyes. Marketers are in competition to get the most likes, traffic and visits so whoever have the best gimmick is announced the winner. So how does one make the most terrific infographic that would stand out among the others? For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again. Making sure that research is solid and used appropriately is the most important fiber in infographic creation. Research typically happens somewhere between the conception of a great idea and the production process. Basically, the research process is pretty much the same as article creation, only with minor differences: Scouting for your sources Structuring your results Title.

How to Find the Right Telemarketing Lead Generation Provider in Malaysia With business process outsourcing becoming more and more popular these days, B2B marketers ask: “How do you choose the right outsourced telemarketing company out of so many pretending to be experts at B2B lead generation and promising great results?” While some agencies indeed are capable of providing quality service, most are not. Consider the following factors when looking for a reliable B2B lead generation company in Malaysia. 1. Staffing How many permanent callers does the company have? 2. When taking into account a provider’s experience in B2B marketing, don’t just look at the number of years it has been in business. 3. Outsource only to telemarketing service providers in Malaysia whose technology is compatible with yours. 4. Obtain feedback from the company’s clients or take it one step further by listening to what their client’s customers have to say. One other thing: do not just believe in “guaranteed” results from pay-for-performance providers.

How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.

Compete In B2B Lead Generation Better (Without Reducing Prices) In Malaysia how will you compete without reducing prices? What would compel your prospects to buy from you? In any business transaction, especially where a sale is to be made, price will always be the top concern. So, how will you compete without reducing prices? Read on and you will learn a few tricks of the marketing business: Work on the features While it may be true that your completion may have something cheaper, offering more features to sales leads prospects would be a very good marketing strategy. Focus on the quality Let us face it, since when have you encountered something cheap that did not break down soon after that? Provide more convenience To be honest, people want to have an easier life. Put value in the relationship Business these days is not just about making a sale. Give them some strategic and marketing advantage In any case, these tips would put you in good stead in Malaysia. This content originally appeared at

Callbox Telephone Survey “Primes the Pump” for Market Expansion | The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution They began with a pilot survey of 50 respondents to test Callbox’s capability. Target contacts were asked about their opinion of the Client’s product to deduce its position in the market. The Results

Why Social Media And Telemarketing Do Not Mix Why Social Media And Telemarketing Do Not Mix All right, we have all heard how useful social media is in finding and generating potential sales leads for our telemarketing teams. Think about it – with Facebook, Instagram, or Twitter, one can reach out to a lot of business prospects in a closer manner. So, where did you go wrong? Well, we could blame it to the demographics. Just think of these cases, and you will get the picture. This is why it may be a good idea to outsource your campaign to a competent lead generation agency. Another option would be to just concentrate on your telemarketing campaign, with social media as support. Read more blog on telemarketing Here More Business articles from Business 2 Community:

Data Cleansing and Verification Services - CallboxB2B Lead Generation Company in Malaysia By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing campaign. Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management If data cleaning is not your favorite job, we’re here to do it for you. Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.

Outsourced Client Profiling Is Very Crucial For Medical Companies' Business Endeavors The life of every person is very precious and that is the reason why nurses, doctors, any member of a medical staff, to name a few, should act fast and efficiently if ever they are called upon to save another person's life. This is also the same as with those who are in the medical and healthcare industry, those companies that are offering medical and healthcare products and services to people from anywhere around the world. They need to have a good client profiling system so that they will instantly know the needs of the company or an individual that they want to promote their products and services to. However, it is not that easy to assign their own people to do the telemarketing services, SEO if needed, providing themselves with targeted call lists and client profiling. In order to successfully get their message through to their clientele, these days, they need to outsource not only b2b telemarketing services but also outsource b2b client profiling.

This Survey says Email is 40x More Effective than Facebook, Twitter It’s not as if we need more proof that email is still a commanding force when it comes to B2B lead generation, especially when compared to social media marketing. We get it – social media delivers us the type of exposure and brand awareness that we could only dream of before the dawn of Facebook and Twitter. They’re a massive force; it’s what every marketer wants, especially small businesses. But lead generation is a scientific, mathematical endeavor. This excerpt adds fuel to that fire; it further affirms the effectiveness of email over social media – 40 times at that. From Entrepreneur.com: A McKinsey & Co. survey stating that email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media–nearly 40 times more than Facebook and Twitter combined. “If you’re wondering why marketers seem intent on e-mailing you more and more,” McKinsey states, That explains our inbox. Dawn of the social media age

Promoting your SEO Content? Here are 4 Things to Consider | If you’re an SEO marketer, you’re more than likely inclined to give your content an extra push. You probably don’t want to settle with using great content that can be used for natural link-building. If B2B lead generation is in your blood, you would want to broaden your horizons a bit more. To do that, you need to promote your content more effectively. Here are four simple tips: 1. As a B2B lead generation marketer, you would want to create content that is attention-grabbing and relevant, but you also want to come up with something that will interest as wide an audience as possible within your target market. 2. One of the easiest opportunities is getting people who are already visiting and engaged with your website to share your content. Via your blog.Via an existing page the SEO performance of which you want to improve.Via a new page created specifically for it. 3. 4. A business’s power to use influencers to reach its target market ties in with social media.

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