Can You Share Your Brand’s Content in 6 or 15 Seconds? Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms. But if you only had 15 seconds to market your brand to the world, how would you do it? Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Twitter’s Vine introduced the 6-second video posting concept to the mainstream, and was then followed by Instagram’s 15-second version. Then there’s MixBit, launched just two months ago, which also provides editing of multiple clips into longer one- and two-minute videos. So what is up with these short videos? There are numerous reasons why it has become an overnight sensation. Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones
B2B Lead Engagement: How to get more Website Response Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging? According to Howard Yeh, co-founder of ContactUs.com, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Here are some of his tips on how to optimize your website for lead engagement: 1. 2. 3. 4. 5.
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. When that happens, it is your job to silence the opposition (figuratively). Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.
How To Get Your Appointment Setting Campaign Stand Out Better If you think that you know everything about appointment setting, then you are probably right. You may have learned a lot during training, or probably during the time you have spent on the marketing floor. If not, then either you learned nothing at all, or you are just too lazy to pick up anything useful during your marketing campaign. So, where should we start? Be confident – this is a big game-changer for marketers. Really, these are the most important elements to a successful and convincing marketing campaign.
Outsource Lead Generation Services for IT Companies Capture more qualified B2B sales leads and ramp up revenue for your technology business through targeted lead generation services for IT solutions. The IT sales cycle is a complex process which takes months, and sometimes, years to complete. Without a robust pipeline supported by a steady inflow of potential customers, your technology business will eventually dry up. To ensure growth and long-term survival, your technology business must have a well-organized IT lead generation platform in place. Why outsource lead generation for IT? Generating B2B leads for IT solutions can be daunting for companies with limited in-house marketing force. Forward-thinking decision makers know better. Leverage highly-skilled professional telemarketersIncrease sales activity with steady flow of business leadsKeep in-house salespeople focused on selling to qualified prospectsReduce overheadIncrease sales and ROITop quality IT lead generation services
Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results
5 Likely Reasons Why your Social Media Campaigns are Failing | Business Marketing Singapore The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people. But that nature of interaction also has its downsides. Most marketers agree that there are really no definite measure of social media ROI, and that it is only a special channel through which prospects are easily contacted. Whichever approach your lead generation campaigns may take, it doesn’t take away the fact that the power social media offers is something that shouldn’t be wasted on poorly executed strategies. As per SocialMediaToday.com, these are some of the common reasons why social media campaigns backslide: 1. 2. 3. 4. 5. Source: 7 Reasons You’re Not Generating Leads From Social Media
Facebook, Twitter and Google+: Creating Effective Lead Generation Content Through the years, social media has been strengthening its reputation as one of the reliable online marketing channels out there. It’s proven to be an effective hub for B2B lead generation content and also an effective tool for demand generation. LinkedIn has already been established as the ultimate B2B marketing site. But what about Facebook, Twitter, and Google+? These three are not purely B2B in nature, and certain adjustments have to be made – in terms of the substance and manner of content posting – to cater to B2B leads. A post at JeffBullas.com shares how lead generation marketers can optimize their content on Facebook, Twitter, and Google+: Facebook Facebook has three posting options: link posts, image posts, and video posts. 1. As soon as you enter the URL in the posting window, Facebook will detect the link and automatically supply you with information—like a preview image and short description. 2. Some users don’t utilize the image post very much. 3. Twitter #Hashtags Google+
7 Unique Roles of B2B Telemarketing You Won’t Find Anywhere Else Telemarketing now resides within the shadows cast by the enormous internet marketing evolution that’s eating up the business world today. About two decades ago it was at the pinnacle of all marketing heights, and now it only exists as a seasoned veteran – but very much alive. There are things that traditional marketers value and these are things that only a traditional method like telemarketing can bring about. Therefore it creates a distinctive impact in the industry, one that preserves the very reason why telemarketing is still being used by a majority of B2B companies. Here are the roles that it plays in the B2B framework, and why you should value them as well: 1. 2. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 3. 4. 5. 6. 7.
Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox | The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. It offers a wide range of 3D virtual solutions enabling businesses of every size to digitize innovative ideas and enjoy lifelike experiences with future products and environments. The global company has offices in the USA, Europe, the Middle East, Africa, and Asia-Pacific, with partners from leading industries and sectors including Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare, and others. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. The Client’s main objectives were: The client judged Callbox’s strategies to be more cost-effective and efficient and signed up for a three-month pilot project. The Callbox Solution The Results Warm Leads: 1, 404 (87%)Cold Leads: 219 (13%)
Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.