Success in any marketing campaign largely depends on the right combination of many factors. One of these is the quality of business data. A good business list often results in highly targeted and more efficient campaigns. In contrast, a bad list usually consumes so much time, energy, and money to work through. In order to get a good response for your marketing campaign without breaking your budget, you must check your database to ensure that the data it contains are accurate, targeted, and up-to-date. Regular database clean-up is important in ensuring the productivity of your organization. Database cleansing includes: Data Scrubbing - removing old, damaged, or irrelevant filesData Consolidation - organizing or grouping list entries according to certain parameters (e.g. by business type, by industry, etc.)Data Deduplication or Deduping - removing duplicate entriesData Integration - combining data from different databases to provide separate organizations a unified view of these.
• Database Cleanup
Related: marketing, b2b,social media