Client Profiling Services Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. Could your lead generation campaign be more targeted if your client profile had the following additional information? Employment HistoryInterests and hobbiesProduct or service preferencesPurchase historyAverage spendingCredit worthiness, etc. Put more life into your customer prospecting campaign. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left. Cold Calling With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.
Pay-per-Appointment Telemarketing: 4 things to reflect upon | One of the most likely reasons why companies support the pay-per-appointment model of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether or not this kind of transaction can produce the same quality of appointments, the same approach towards telemarketing, the same follow-up mechanism, and the same impression from prospects. You see, pay-per-appointment contracts aren’t exactly what B2B telemarketing agencies shoot for, as they would rather a conventional-type model. That, itself, can be a factor to consider. If you’re planning to employ this method into your marketing mix, here are some points to ponder on: Is it okay for you that your callers are going to be aggressive? How would you know if appointments are unique to you?
How To Coach Underperforming Employees When employees slow down in their work, your business operations will also slow down as well. We can blame that to a lot of factors, like slow sales cycles or non-delivery of important equipment, but one of the most commonly overlooked (as well as the most damaging) could be as simple as a change in marketing strategies or processes. As a business manager or entrepreneur, we all want to employ the latest tools or innovations in the sales process in order to make a profit. You should have coached them in the first place. To do that, you need to remember the four steps of effective coaching: Explanation – when implementing a change in your marketing process, you need to first explain why you are doing it in the first place. As a business manager or entrepreneur, you should know how to guide or coach your employees well.
What Happens When Sales Leads Get Poor Customer Service Popular Today in Business: All Popular Articles You know, the funny thing about being in business is that we tend to assume that we know how to best serve our customers. Unfortunately, that is far from the truth. That is the reality of B2B lead generation. So, what will happen when your B2B appointment setting campaign gets a bad rep? 1. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 2. 3. 4. As you can see, customer service means a big thing in terms of B2B leads generation. Would you buy something from someone who does not properly serve you? Really, if you are a marketer, you should be sure to make your customer service is top notch. This content originally appeared at Leads Generation Marketing Blog
Education and Training With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We work closely with providers of education and training services seeking to increase their number of enrollments. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information: Full nameAddress (street, city, province/state, zip code, e-mail, etc.)SchoolCourse/Training of interestExpected Date of Enrollment Our direct marketing services are customized to best fit the different marketing requirements of various institutions under the Education and Training industry including: Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
IT Lead Generation for Data Back-up Providers ITSalesLeads.Com (ITSL)assists IT companies offering data back-up to their clients through comprehensive telemarketing solutions. As a marketing resource for your business, we seek out companies and decision makers with specific needs for data back-up and recovery solutions and systematically convert them into buying customers. We generate sales leads for online or remote data storage services, disaster recovery, and disk back-up solutions. We identify decision makers from prominent companies that invest in largely on back-up storage to eliminate catastrophic and incidental loss of data. Data Backup and Disaster Recovery Solutions ITSL serves as your sales and marketing arm for your data back-up and recovery services, reaching corporate clients who invest greatly on data security and recovery in case of data loss due to catastrophes and unforeseen system crashes. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing Read More >>
B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly” A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the passers-by from the ones with genuine interest. Naturally, it’s important for marketers to make sure their CTAs are constructed in a way that not only attracts prospects to click but also brings them where they (and you, as a business) want to be. This post from Dayna Rothman of Marketo.com outlines 6 tips on how to do just that. From Marketo.com: 1. If a lead wants to contact your company directly, make it as easy as possible. 2. Another common way to generate leads on your website is through your content asset downloads. 3. Consider using a chat service to collect leads on your site. 4. 5. 6. A contest is another way to generate lead information.
B2B Appointment Setting: How to Make Your Sales Meetings Bear Fruits Okay, so you’ve been getting a lot of B2B appointments lately. That’s great. The question is: are you able to get something out of them? In B2B, telemarketing, the number of appointments set does not equate to success unless they are being converted to closed deals. Kevin Higgins, CEO of Fusion Learning, a training organization, shares 6 secrets in holding a successful sales meeting: 1. From week to week you’ll find my team doing trivia games, telling funny stories, sharing sales highlights of the week, or discussing their focus for the month ahead. 2. Keep it simply simple with four steps: Make sure the pace of the meeting is fast, create the right atmosphere by ensuring it is fun, add value by helping the team better execute on a key sales skill that will help them close business and have shared ownership, meaning you have the members share content on a regular basis. 3. 4. Think about sorting the rewards into different categories. 5. 6.
Market Research Survey Telemarketing Don’t let vague hunches, fads, and phony success stories shape your marketing strategy. Do it right every time with just the facts. Our market research telemarketing services include: We replace half-truths with hard facts, and guesswork with rational evidence-based marketing. As a market research firm, we help you: Know who your customers are and where to find themReduce business risksSpot current and potential future problemsIdentify sales leads and other business opportunitiesIdentify competitors and find out what they’re doing Cut to the chase with fresh market insights backed with full qualitative and quantitative analysis. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Leads Generation Marketing 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing Popular Today in Business: All Popular Articles The ability to capture, respond to, and manage incoming leads is the heart and soul of B2B lead generation. Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. However, a lot of them focus on generation and tend to forget the importance of lead management. Properly managing leads develops more educated prospects and helps you better recognize their needs, which in the end means more business. 1.Make your sales department your best friend To set a working set of criteria in determining whether or not a lead is sales-ready, coordinate with your sales team. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 2.Reduce, reuse, recycle One man’s trash is another man’s treasure, so they say. 3.Score leads using implicit behavioral data
Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of Business.com offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?
Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Travel and Tourism Real Estate Management