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Webmaster Guidelines (God's voice !)

Webmaster Guidelines (God's voice !)
Following the General Guidelines below will help Google find, index, and rank your site. We strongly encourage you to pay very close attention to the Quality Guidelines below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites. General Guidelines Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page. Ways to help Google find your site: Submit it to Google at Submit a Sitemap using Google Search Console. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Try to use text instead of images to display important names, content, or links.

https://support.google.com/webmasters/answer/35769?hl=en

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Is Product Iteration Always The Best Answer? A look at Mahalo 4 This article outlines the major changes that Mahalo 4 is founded on and explains why Mahalo is announcing the 4th re-invention of their company. In the article, Mahalo’s revenue streams are exposed and a brief history of the iterations that have occurred in the past are presented to explain how these pivots could be hurting the company more than helping it. On January 25th, 2010 at the DLD Conference (Digital, Life, Design) conference in Munich, Jason Calacanis announced the 4th major “pivot” in Mahalo.com’s history. In online business, a pivot is when a company significantly changes its strategy to accommodate changing market trends, new technological advancements, or simply to try to make more money. Pivoting is typically associated with small, single product companies that can make radical shifts in order to maintain or gain profitability.

A Universal SEO Strategy Audit in 5 Steps When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a good start, but only if you're asking the right questions. In today's Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy.

Understanding Color Theory and the Color Wheel Sometimes the toughest step in building a new website or redesign can be the conceptual ones. Selecting a color palette is one of them that can be tough if you don’t have the right tools. So where do you start? It all comes down to basic color theory and the color wheel. sitemapgenerator - A tool to help webmaster generate Sitemaps for search engines NOTE: We have no plan to enhance Google Sitemap Generator in a short term, and we encourage the community to contribute to this project. Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. By creating and submitting Sitemaps to search engines, you are more likely to get better freshness and coverage in search engines. Google Sitemap Generator is a tool installed on your web server to generate the Sitemaps automatically.

Google Videos MoreEven more from Google Sign in Videos Privacy Terms Settings Advertising Business About Libellous URLs Are Hilarious. Except That One Time I Nearly Went To Jail An interesting story today from Nieman Journalism Lab, pointing to the dangers of URL spoofing. The danger, according to Neiman’s Andrew Phelps, stems from the fact that many news organizations include the text of headlines in their URLs in order to improve SEO. In many cases, the headline text is superfluous, and the URL works just fine without it.

WordPress SEO Best Practices In 2015 In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer! All those loopholes and black-hat methods were not only throw to the side, but they also received huge punishments including loss of ranking and even being banned from Google — ouch. Since the initial Google Panda update, web owners and SEO specialists alike have been scrambling to figure out just what Google wants from them in terms of white-hat (good) SEO practices. 10 techniques for an effective ‘call to action’ Design: The estimated time to read this article is 7 minutes Jeff from Brighton recently wrote to me asking:

How to Get Your Website Indexed by Google: 10 steps Edit Article Edited by Bambang Sugiarto, Michael Rees, Tom Viren, Flickety and 72 others Many people believe getting a new website to show up on Google takes a month or more. Not anymore. AdWords: Keyword Tool With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. Note

Please Exit The Link Building I’ve never been as irritated with SEO buzzwords as I am now. Each blog post scanned and tweet looked at means another near-certainty I’ll read about paid links, how content is king, SEO is dead, and now, my new itch – link building – is a relevant description for building five links a week. Each has it’s own special place in my quickly blackening heart, and each one draws in me a special ire that adds more and more gray hair to my head with each predictive rising sun. Link building is the least ire-evoking term of the bunch, but nonetheless, the way I hear it talked about and the way I hear it done makes the term – link building – and what it evokes something way more literal than it should be.

Magento SEO: Internationalization and Extensions - Tuts+ Code Article In this series, we have covered all of the useful steps and techniques required to make your Magento installation SEO friendly. In this final article, we’ll cover some SEO considerations to keep in mind while deploying the same Magento installation over multiple countries and/or languages. We’ll also take a quick look at some useful Magento extensions which will help enhance the SEO of your store.

7 web design mistakes every beginner makes Experimenting and making mistakes is an important part of learning. Each year in my work as a university lecturer, I see new students making the same sorts of mistakes in their web design work. Hopefully by identifying those issues here, we can better learn to avoid them. Creating Sitemaps - Webmaster Tools Help Google supports the standard sitemap protocol. Google also supports XML extensions for video, images, mobile, and news resources; use these extensions to describe video files, images, and other hard-to-parse content on your site to improve how we index these resources. Here is a very basic XML sitemap that includes the location of a single URL: <?xml version="1.0" encoding="UTF-8"?

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