What Would Seth Godin Do Seth Godin advocates using cookies to distinguish between new and returning visitors to your site: “One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies. It’s more work at first, but it can offer two experiences to two different sorts of people.” (Source: In the Middle, Starting) CapitalOneSparkVoice: How To Measure Your Social Media Return On Investment By Natalie Burg There’s no longer much doubt for small businesses regarding whether being on social media is a good idea. If nothing else, the visibility and connectivity offered by social media has convinced most business owners that it’s worth their while. But just how much time and effort should it consume? While it may be easy for the average small business to say it’s worthwhile to be on Facebook Facebook, most would agree monitoring it and posting 24/7 would be a waste of resources. The only way to know how much social media is enough is to have some sort of gauge on your return on investment.
10 iPad Apps for Web Curation Curation vs. Aggregation? Curation is such a necessity these days. The overwhelming wave of information we are exposed to is drowning us in facts and opinion. Not only do we need to be curating the information that we are consuming but we need to be insisting that our students have the skills and necessary tools in which to curate their own world. Rapportive Leverage Sales Navigator insights anytime you send an email. View rich LinkedIn profile data for your contacts directly in Gmail, and use that knowledge when you reach out next. This Chrome extension is available in two flavors, “Lite” for free LinkedIn members and “Premium” for LinkedIn Sales Navigator subscribers. Sales Navigator Lite for Gmail will let you See rich LinkedIn profile data for your contacts directly in your Gmail, and use that knowledge when you reach out next Mention icebreakers, including shared connections, experiences, and interests, to build rapport with your contacts Hover over any email address anywhere in your message to quickly view their profile to stay informed on who’s who With a Sales Navigator subscription, this extension will unlock additional premium features:
LinkedIn Launches LinkedIn Contacts Tool for Smarter Relationships The professional networking giant Linkedin launched ‘LinkedIn Contacts’ today, a new tool for users and marketers to maintain smart relationships with their LinkedIn connections and to build relationships with people they don’t know. This new feature can be accessed from www.linkedin.com as well as through an iPhone app exclusively designed for LinkedIn Contacts. The new feature ‘LinkedIn Contacts’ is not yet available to all the users but to a very few as part of the Beta Testing Phase. You could be one of them, by joining the wait list here: LinkedIn Contacts.
3 Free Cool Tools to Curate Content - Getting Smart by Susan Oxnevad - Why Curate? Content curation is a great way to find, organize and share useful knowledge efficiently. There are many free digital tools available to help manage web content in flexible ways allowing us to quickly share resources that are accessible online. Use of curation tools is social and will connect us to the ideas of others and help build our professional learning networks.
PicFlow, InstaQuote, Repost iPhone Apps for Instagram - Red Cactus Make delightful video slideshows for Instagram Create beautiful text images for Instagram Do more than like it - #Repost it Back to Basics Official poster of the SXSW Film Festival 2014 (Austin, Texas). In collaboration with Gravillis. Austin's symbols : - Paramount Theater - Food Trailer Parks - South Congress Bridge bats (- The Texas Capitol) "Our goal was to create a poster that did not feel like it could be easily digitally reproduced.
AdEspresso - Simple, Powerful Facebook Ads Manager If you're serious about making your Facebook ads work, you have to use Adespresso. It has made my life much easier and my campaigns more effective.Emeric Ernoult, AgoraPulse AdEspresso seriously takes Facebook ads to the next level! I'm only using one feature, and it's doubling ROI/cutting spend in half.