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Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?
Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all? The name I would give it is Content Curator. In an attempt to offer more of a vision for someone who might fill this role, here is my crack at a short manifesto for someone who might take on this job: In the near future, experts predict that content on the web will double every 72 hours. After writing this, I can't help but wonder if there might already be people out there with this title. Interested in hearing more about content curation? Additional Posts About Content Curation:

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? Photo credit: theprint Let me clarify a few key points: 1. 2. 3. 4. For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work. Here's is my official checklist, to identify value-creation curation, from everything else. Why Curation?

Del marketing online al Content curation: más allá de la agregación de contenidos Uno de los aspectos del marketing de contenido que está ganando un auge cada vez mayor es el content curation. Según Beth Kanter, la curación de contenidos es el proceso de elegir y filtrar entre la inmensa cantidad de información que se vierte en el medio online y presentar aquella más destacada, de forma organizada, en base a un tema específico. El propio Enrique Dans también nos arroja un poco más de luz sobre el término “content curator”, poniendo de relieve su importancia y relevancia en la red de nuestros días. Tal y como destaca el propio Dans, el “content curator” consume contenido, lo filtra, lo recopila, lo comparte, y aprende a partir de las respuestas al mismo. La diferencia principal respecto a la aggregation content es que la curación de contenidos se realiza de forma manual y siempre se añade cierto valor. Llegados a este punto, ¿en qué se diferencia de la simple agregación de contenidos? Cuenta con altas posibilidades de indexación. Ideal para compartir.

Facebook’s Secret Sauce: Curation Pays Off Content Curation Strategies for Corporate Learning « Media1derLand Welcome to the legacy Media1derland blog site. Please visit our new site for the latest on performance improvement for today’s workplace. In my previous blog post, Your New Role: Learning Content Curator, I underscored the need for corporate learning professionals to begin to let go of content creation and start nurturing a content curation mindset. According to global marketing strategy guru Rohit Bhargava, a Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. By donning the content curator hat on top of a strong foundation in instructional design and performance consulting, we open doors to a new incarnation of interactive online learning. You’re Probably Already Curating Content If you actively use social media, you have likely already participated in content curation. If you have ever developed learning content, you are wired for content curation. Like this: Like Loading...

Listas como curación de contenido en Twitter Estos días estoy siguiendo muy de cerca la evolución de la erupción volcánica en la isla de El Hierro, Canarias, tengo grandes recuerdos de cuando estuve allí hace ya varios años. Frente a lo que suele pasar en ciertos acontecimientos de noticias, y temiéndome una falta de rigurosidad en la publicación de noticias conforme pasen, lo comenté con Chiara Cabrera, más conocida en Twitter como @Bimbacha, y para más señas herreña afincada en Madrid. @bimbacha decidió crear una lista en Twitter que reflejase cuentas que o bien están viviendo la erupción volcánica en directo, o están bien informados. Y esa lista, comparada con los diferentes hashtags que se van utilizando, son una gran curación de contenido en Twitter, algo que puede servir como ejemplo de cómo una lista de cuentas escogidas da una mejor información global que un hashtag, o que incluso diversos medios de comunicación que no contrastan bien las noticias que reciben.

Ten Use Cases for Content Curation in Marketing « Marketing to Business Executives Blog Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Demonstrate thought leadership. Nurture leads. Cultivate a community. Keep current on critical issues. Gather competitor intelligence. Monitor brand activity. Support mission. Reduce costs. Manage social media participation. Capture and repurpose social media mentions. Build advertising or sponsorship revenue. Different use cases drive many of the variations in functionality of content curation platforms. Like this: Like Loading... Welcome To The New Age Of Curation I’m guessing that a lot of you think that now – right now – is a golden age of creation. And in many ways, it is. It’s never been a better time to make art of all kinds, from video games – my own art of choice – through books to filmed entertainment and beyond. Sure, the massive media disintermediation spawned by the Internet has spawned a golden age for creators, at least for touching audiences directly. But finding great, sometimes underappreciated art is the thing we consumers need the most help on right now – especially because there’s so much of it out there, and so much of it that can be easily accessed. That’s why, in many ways, this is the ‘Age Of Curation’, not the age of creation. 1. 2. 3. Get down too deep, and you’ve no idea what’s going on across the entire medium. 5. Some form of this filtration has been in shape for decades, largely in print form, of course.

Content curator, la profesión del futuro Tras leer el post en el blog de Tristán Elósegui sobre los “content curator” ( anglicismo que se queda a falta de una buena traducción en castellano, aunque me temo que nunca llegará, al igual que en el caso de community manager ) donde se habla de profesionalizar la labor de “selección de contenidos”, quiero aportar con mis reflexiones: Por un lado se habla de la posibilidad de cobrar por los servicios del content curator con el fin de que los usuarios podamos acceder a un contenido de calidad porque este viene ya filtrado. Desde luego, hablamos de un filtrado hecho de forma manual por una persona, y no por robots sin capacidad racional. Algunas reacciones que puedo prever en el caso de que triunfe son: Por qué NO triunfará? Porque sería necesario prácticamente un content curator por persona. Y por qué SI triunfará? Y tú pagarías por un content curator? Imagen tomada de la galería flickr de ahnmyrrh. Artículos relacionados: Filtrando contenidos de la red

Big in 2011: Curation and Consultation - The Connected Web Over the past two months, I've bookmarked less than a half dozen articles as worth noting for the insights they provide. Looking back over them this past week, I've noticed two dominant themes that are core to the nature of collaboration and the social web. These two themes, curation and consultation, will both be key trends to watch in 2011. Here, moving backwards through time, are links to the five articles and the reasons why I rated them as keepers. Writing at the beginning of this month, Paul Ford puts his finger on a core truth about the Web in an essay entitled The Web is a Customer Service Medium: "Why wasn't I consulted? Ford argues that every medium has one characteristic role that uniquely identifies it, and that the Web's unique purpose is to give people a platform where they can register their opinion. A single sentence stood out for me in Erick Schonfeld's TechCrunch prediction article, Seven Technologies That Will Rock 2011: Those are my picks.

Capitalizing On Curation: Why The New Curators Are Beating The Old Barring the invention of a "time turner" like the one Hermione Granger sported in 3rd Harry Potter novel, most of us will never have enough time to consume the information we might otherwise want to absorb. There's simply too much info and too few waking hours. Enter the notion of curation, a relatively new term that is not unlike the editor of old, a trusted person or organization that filters information and aggregates it in an organized fashion for others to enjoy. According to Steve Rosenbaum, author of Curation Nation, "curation is the new way of organizing the web going forward." You can't curate for everyone, so be targetedIn Brian Solis's recent tribute on to Rosenbaum's book, Solis noted, "the social capital of a curator is earned through qualifying, filtering, and refining relevant content." Thrillist, for the uninitiated, started in 2005 with a newsletter to 600 New Yorkers and is now in 18 markets with 2.5 million subscribers.

Content curator: tu referencia del buen contenido Consultar información de internet es como tratar de beber de una boca de incendios Hace un tiempo escribí sobre la saturación de información y la necesidad de filtrarlo en torno al concepto de “content curator“, y el pasado lunes, en el Club de Lectura de Marketing Online (TMRC) cuando charlábamos sobre estrategias de precios, modelos freemium, etc. con Jaime Castelló (@JaimeESADE), volvió a salir. Creo es un concepto que cada vez está más de actualidad, y que merece la pena volver a comentar. La primera vez que leí sobre el concepto “content curator“ fue en un post de Rohit Bhargava hace un año. Una persona / empresa que se dedicase a escanear la red en busca del mejor contenido y lo agrupase, para luego compartirlo con el resto. Este rol esta orientado a Social Media y contenidos. En mi opinión esto puede suponer la creación de una nueva profesión, o un nuevo tipo de periodista. Pero, ¿podríamos “crear” otras profesiones en otros sectores?

Why Curation Is Important to the Future of Journalism Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter and Tumblr. Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator. The concept of curating news is not new. But with the push of social media and advancements in communications technology, the curator has become a journalist by proxy. “Curation,” says Sayid Ali, owner of, “gathers all these fragmented pieces of information to one location, allowing people to get access to more specialized content." Curation as an Intermediary Andy Carvin, senior strategist for NPR who runs their social media desk, finds meaning in the word "media."