The Definitive Guide to Content Curation. As marketers in a content-driven landscape, we are responsible for producing huge amounts of content day in and day out.
But, most of us don’t have the time, staff, or budget to publish enough great (or, even good) content. We’re doing the best we can, but it’s impossible to stay ahead of the demand. That’s where content curation comes in. This hands-on guide will show you how curation fills that gap, answering the following questions: WHY content curation is a good idea, including a look at the new Buyer 2.0,WHAT content curation is, and how it fits in the context of the overall content marketing mix.HOW you can put content curation to work for your brand including a detailed, step-by-step look at what, when, where, and how to curate effectively.WHY you’re curating content in the first place – a full-circle look at performance, measurement, and optimization. Articles About Curation. Content Curation. - Digital Curation.
Curation. Articles About Curation. Guida Content Curation da Robin Good. Robin Good: “In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.
From news journalism, to content development, to learning and education, ecommerce and tourism, there are plenty of areas that have a common need: to better organize the huge (and growing) amount information they have available, in a way that makes it more effective to be consumed, explored and comprehended by others. content-curation-tools-future-p2-400.jpg Photo credit: 3D colorful abstract by ShutterStock This common, vast growing need for organizing and skillfully presenting information sets, is being addressed by content curation tools that facilitate exactly the task of finding, organizing and presenting in effective ways, sets, streams or collections of content already available out there.
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields. - Digital Curation. Scrivener Writing Software - Content generation tool. “The biggest software advance for writers since the word processor.”
—Michael Marshall Smith Grow your ideas in style Scrivener is a powerful content-generation tool for writers that allows you to concentrate on composing and structuring long and difficult documents. While it gives you complete control of the formatting, its focus is on helping you get to the end of that awkward first draft. Your complete writing studio Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys until you’re done. Content Curation Tools. Content Curation or Content Creation – Which Is Best For Your Business - CURATE CONTENT. The Secret to Successful Curation: Distribution. Quattro idee per superare saturazione contenuti nella tua nicchia. Here is the sneaky little secret of content marketing nobody likes to talk about.
Often, to create an effective strategy, you don’t have to produce the best content. You just need to be first in your niches and overwhelming. Content saturation is a legitimate strategy. Content Marketing Editorial Calendar Templates: The Ultimate List. If you’re responsible for content within an organization, you need to plan out content for the upcoming weeks, months and year.
This helps build alignment between teams and also keep writers accountable for their work. Based on Curata research, 90% of marketers are now using an editorial calendar. For high quality content marketing software with top-of-class calendar functionality, workflow and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available – included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and the accessibility (gated or un-gated). A more detailed description of each template and a peek at what each one looks like follows. Do you use a template that we haven’t listed here? Excel Spreadsheets Curata – Download here Accessibility: Gated Hubspot – Download here Accessibility: Gated Web. Strategia di Marketing - Cinque Passi per Creazione di una strategia Video Marketing: MarketingProfs articolo.
Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity.
You don't need an incredibly detailed plan, but you'll want to make sure you know how you'll align video content with the goals of your company. Otherwise... You won't know whether you're being successful.You won't know how to adjust your tactics as you go.You won't be able to justify the use of resources to company leaders. A good plan is the difference between knowing that your content is delivering ROI and throwing things at the wall and seeing what sticks. QuiCopy : Quando il content marketing non funziona. Abbiamo già discusso parecchie volte dell'importanza dei contenuti in rete.
10 Must Read Content Marketing Posts for 2015. Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog.
It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts summarized below will help you finish off 2014 in style and put your planning for 2015 in the right direction. Content Marketing Maturity Model from TopRank - Every business goes through an evolution of sorts as they mature in their content marketing skills. A Guide to Social Video: What & Where to Share. Time and again, studies show that humans can process visual information much faster than plain text (60,000 times faster in fact!)
Since 90 percent of the information transmitted to the brain is visual. Visual content, such as infographics, constantly outperform written content. So it should come as no surprise that video marketing is also on the rise, and video traffic itself will account for 67 percent of all consumer web traffic by 2017. A recent study from Curata said that 65% of a company’s content should be created (with 25% curated and 10% syndicated). I 5 migliori Content Curation Strumenti per le piccole imprese. At LocalFresh, we hear time and time again that tiny businesses usually don’t have a time to learn and pass along quality calm to their amicable networks.
Most business understand the significance of joining with their online communities by pity applicable stories and topics, or as it’s strictly called – content curation, but many busy businesses and overly intent entrepreneurs simply can’t find a time between payroll, scheduling, reports, audits and patron use to settle that connection. The beauty of record has always been it’s ability to save us time. L’arte del riciclo nel content marketing. Di solito, quando si parla di riciclare i contenuti, diamo a questo termine un significato negativo. T5 - Top Tools for Communication PROs. Web Publishing by Robin Good. Il Web Marketing ha inizio dalla creazione dei contenuti. Il Web Marketing inizia dove incominciano i contenuti! Perchè? Oggi più che mai sono la linfa vitale della conoscenza guidata da Google e dai Social Network. Inoltre, i contenuti sono contagiosi e soprattutto sono coinvolgenti, per questo motivo la creazione e la condivisione di media e contenuti editoriali rappresentano la migliore strategia per acquisire nuovi clienti (prospect) oppure mantenere quelli già esistenti.
10 Strumenti per la Cura dei Contenuti. La content curation, l’atto di scoprire e presentare contenuti digitali, sta diventando sempre più popolare tra editori ed esperti di marketing in un ottica di brand journalism. Invece di concentrarsi sulla generazione di nuovi contenuti, la cura dei contenuti si concentra sul filtrare efficacemente i contenuti da una varietà di fonti e la consegna ai lettori in un modo visivamente accattivante e organizzata.