Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples. In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions. But let’s face it: marketers are busy—and creating quality, original pieces that get results and position your brand as having the best answer is incredibly time intensive. However, there is one tactic that can come to the rescue: content curation. What is content curation? Simply put, content curation is all about finding, gathering and sharing the best and most relevant content the web has to offer on a specific topic that your audience cares about. Why content curation? First off, you’re likely already doing it in some capacity.
Secondly, content curation can add value, quality and credibility to your content marketing efforts and your brand. BuzzFeed. Content Curation: Things to Consider to Nail a Winning Strategy. Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to play with your site from different perspectives. Curating the content is a practice to find, annotate, organize, and share relevant third-party contents for your audience on specific topics. Without any doubt, curation has become a rapidly growing trend in the world of content marketing.
However, the concerns that surround the practice put doubts in the minds of content creators and content marketers in one way or the other. Many among the Twitterati have succeeded in building their followings in large part because of content curation. It is possible for everyone to maximize online visibility by being a part of the endlessly flowing Twitter streams and countless Facebook shares. Most of the content curators tweet 10-15 times a day! Content Curation – a Long and Winding Road 1. 2. 3. 4. 5. Pros. Curation Tools. Developing Digital Literacy Through Content Curation.
Curation. Content Curation Tools Supermap by Robin Good. Content Curation Takes Time | Content Curation ... Create or Curate? One of the current hot topics in e-learning is curation. But what exactly is curation? And what relevance does it have to e-learning? Interestingly the word derives from the Latin cura – meaning literally someone ‘who cares’. Curators have existed for thousands of years and their role is defined as follows: Traditionally, a curator or keeper of a gallery, museum, library or archive oversees an institution’s collections and is responsible for the safe keeping, display, documentation and interpretation of the objects and artefacts in the collection.
Interpretation is the key word here. So in the simplest terms curation is about organising, displaying and interpreting stuff. Curation on the Web In this post I really want to focus on curation as it applies to learning (and specifically online learning) but before we do that it’s worth exploring the current trend for digital curation on the web. Learning is different to news. But we are all creators not curators? Finding Filtering Grading. How Content Curation Can Help You Come Up with Awesome Content Ideas.
Content marketing serves many purposes. It gives you an opportunity to establish a brand, build a reputation, reach your audience, and turn clicks into conversions. Content is a powerful form of digital marketing, but like anything else, there are stumbling blocks that trip up marketers from reaching its full potential. If questions on your content marketing strategies are holding you back, an easy answer might just be within reach: content curation. Content curation is booming in the world of content marketing, and with good reason. As a content marketer, here are several content questions that you may find yourself asking; and here’s how content curating can answer those questions.
Question 1: Where Can I Find Topics That Are Specific to My Niche? Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale Content curation can help you find topics in your niche by focusing on your most relevant sources. There’s no doubt about it. Everything You Always Wanted to Know About Content Curation (but were afraid to ask) “What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What’s the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? These are just some of the questions you’ll find answers for in our newly revamped resource center as well as in our brand new product tour page – both easily accessible from your Scoop.it menu (or from the website header when not logged into Scoop.it).
What can content curation do for you? Ever since we started working on Scoop.it we’ve been in constant discussion with our users, customers and the influencers who helped us shape this space. As part of this redesign we’ve created a new Scoop.it topic page – Content Curation Insights & Resources – (conveniently embedded in our resource center) where we’ve curated our best resources on the following points: - What are content curation best practices? Introducing the Scoop.it Product Tour. 12 Of The Biggest Content Curation Myths (Busted) When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation may look from the outside as a quick fix to getting content fast, but it is most definitely not.
It can be quite the complicated beast. As you start pulling your sources together to generate your curated content, keep a few myths in mind that can potentially stop you from pointless hours of sorting and brainstorming. Myth #1: Content Curation Is One Size Fits All. Just like any content or SEO strategy, content curation does not always fit into one box for every niche. You can curate content for any industry, but the most effective methods may vary from one niche to another.
Myth #2: Content Curation Is Quick. Myth #3: Content Curation Is All Automated. Recommended for YouWebcast: The Key Social Media Trends for 2015 Myth #4: Your Influencers Know What’s Best. Myth #9: Always Share The Same Sources. Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum. For content marketers wanting to economically increase content production, content curation is the optimal solution.
It benefits both publishers and audiences—who appreciate expertly selected, third party, independent content. In fact, according to Curata’s study, best-in-class marketers use a content marketing mix of 65 percent created content and 25 percent curated content. But many people interested in content curation—and some who are already curating—may still have lingering questions about best practices. What should a curated post look like? How much of the original article should I include? How do I align this content with my own content? To help answer some of these questions and outline the anatomy of curated piece of content, we created “The Art of a Curated Post.” 1.
It’s vital to always craft a new headline to avoid competing with the original article in search engine results. For example, at Curata we often curate posts about social media best practices. 2. 3. 4. 5. 6 Great tools for content curation. 407 Shares Share Tweet Email I read recently that content curation is dead. That said, there are a lot of different ways to go about content curation, so we’ve test driven a few different tools so you can figure out which might work best for you whether you’re curating content for work projects, assigning it as a school project, for your own professional development, or personal interests. 6 Great tools for content curation Pinterest Without a doubt Pinterest is the most commonly known (and probably used) content curation tool out there.
Flipboard Flipboard lets you curate whatever content you want (news sources, blog posts, social media, etc) into fancy-looking digital magazines. Pocket We’ve already discussed that I’m somewhat tab-happy when using web browsers, and Pocket would probably be a great solution to get rid of some of my tabs. Scoop.it This one is a little bit less about web content curation than about personal information and data creation, but it is really cool. Paper.li. Content Curation Visualized on Pinterest | 146 Pins. Zimilate.
Content Curation: The Art and Science of Spotting Awesome. Flickr Photo by Soyignatius Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “Spotting the Awesome.” I love that phrase coined by my friends at Upwell. Do you or your organization have formal guidelines for “spotting the awesome” like Upwell (see below) or is it more of ”we know it when we see it?” UpWell Content Curation Guidelines - The Mobilisation Lab Effective content curation can help your nonprofit engage your audiences and help spread your organization’s content beyond current supporters because it can trigger sharing and conversation. If you are finding yourself looking through a lot of unrelated or useless stuff or the content you are sharing is not resonating with your audience, news discovery tools can help. Robin Good has assembled a curated collection of news discovery tools over at ZEEF, a curation platform.
Curation As An Emerging Skillset | A 5 Step Guide | DK. How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums. In the current digital habitat, all can participate in this activity, so the challenge is honing the skills and leveraging the tools. Why? Because for you and the organisation / company you serve, curation will be at the forefront of: developing new ideas;broadening discussions;navigating and sifting through information to concentrate it into action;celebrating those in specific industries; plusuncovering / creating / deepening relationships to those that matter. How? Here we go: 1. Follow / learn from Tina or Jason or Maria or Shaun or the Open Culture peeps etc—rather just serving individual tastes, these guys are also aiming to inspire, educate, challenge, explode wonder, intrigue, curiosity, in their audience. 2.
Online is a noisy place and it’s not simple to find the signal. 3. 4. 5. Content Curation Is Not Content Marketing. Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. Photo credit: Red female shoes by Shutterstock But, just like the fact that you can't really build a world athlete by starting with the food complements, amino-acids, special shoes or the sunglasses, you can't build world-class content, become the go-to-person or organization in a specific niche, or be recognized as a little authority in your field if you have forgotten what sport competition you are into.
For organizations and individuals publishing content online, the sport competition they are in is the one of helping their readers solve a problem they have: by informing, educating or entertaining your audience, you support and guide them to learn, discover and master the topic, issue or problem they are after. That's why I wrote this article. Content Curator vs. 10 tips to curate like a rockstar. Five ways curators can improve user experience | weelearning.
Most people curate for the benefit of themselves or their organisations. What if we considered content curation from a user centered design perspective? What would audience centered curation look like? Here are some ideas 1. Focus on quality, not quantity. It’s ok if you don’t share anything today. Now say it out loud. ”I don’t have to share anything today.”
No we don’t (unless perhaps you actually work in marketing). 2. 3. 4. 5. There you go – five things, three of which are simple steps we can all take when curating anything. Content Curation and the Interest Graph: Delivering Context to the Consumer | Chad Pollitt. In December, an article I wrote "Content Is King, But Distribution Is Queen and She Wears the Pants" was nominated and won an end-of-the-year contest for the best content marketing post of 2013. The contest was run by a new startup called ShareBloc, a new content distribution platform for professionals to share and curate content. The original post identified the growing problem of content saturation on the Internet. Good distribution -- whether paid or earned -- can help content marketers cut through that noise.
Looking back on the merits of ShareBloc's contest, I'd add an addendum to that winning post: Consumers who are good at content curation will benefit the most from marketers deploying distribution strategies. Today's social media and content distribution platforms are content curation engines at their core. The Interest Graph When Twitter first became popularized in 2006 no one knew what an interest graph was. Machine Learning Marketers Adapt. Sustainable Content Curation Strategy (or Feeding the Beast) You find yourself atop a vast social media empire. At your disposal are dozens of communications channels: Facebook pages, Twitter accounts, Google+, tumblrs, Pinterest, Instagram, even a snapchat account for your brand- and project-level channels, as well as for your expert- and staff-level channels. And don’t forget your blog(s), website(s), newsletters and email lists.
You’ve got to feed a lot of content into that beast. Not just any content. If your organization produces content, you have to curate it. If your organization produces enough of original content to fill all your channels, that is great. In the almost certain likelihood that you will need to share others’ content to feed your beast a good diet, full of strategy and tactics, your curator becomes the lynchpin of your communications. The secret sauce is to package the content you are sharing (yours or others) in a way that intrigues people, encourages them to share and carries your message forward in the process. Connect: Curation of the Web. Finding great content isn’t getting any easier. Search engines do what they can, but for many of us they’re not always adequate. And because we only have a few interests at any given point in time, we look for other ways to collect and sort through all the available material on the Web.
And that’s where curation comes in. Curation has been going on forever, but I think we’re going to see even more of it in the years to come. And I don’t think it’ll focus primarily on computers doing the work–there has to be the right balance between the organizers, community and technology to get curation right. Product Hunt is a good example. Product Hunt actually led me to two other interesting curated resources: Happy Inbox (which tracks the best newsletters out there), and AddonList (which tracks the best products for developers).
GrowthHackers is another great curation example. Curation is about people. Curation isn’t just about “the best links” on a subject. Photo courtesy of YLev. How Can Curation Tell Your Story? 6 Steps to Finding Your Voice. Adding Value with Your Sharing and Posts. How Sharing Other People's Content Makes You an Irresistible Job Candidate. A Guide to Content Curation: How Social Media Changed the Game. Twitter announces ‘Custom Timelines’, lets users curate collections of tweets on any subject. Why content curation is a new form of communication. 15 top-notch content curation tools. Content curation for SEO — from professional purposes to personal passions. A recap: the Scoop.it community does incredible work with #curatethecurators. Content Curation - What Is It? Inventing the future of publishing through human curated big data. Have You Heard All the Hype About Content Marketing? The New 'Thing'?
The Coming Age of the Curation Economy: Building Context Around Content. 12 Experts Share Top Curation Tips. Content Curation Guide for SEO. Curation & The Future of Publishing. Visual Social Bookmarking with Pearltrees. Pearltrees by Amy Saunders on Prezi. Content Curation Tools | Social Media Today | L... InstaGrok | A new way to learn.