background preloader

Module 8: Content Marketing & Curation

Facebook Twitter

Content Marketing Glossary. Key Elements for Building A Content Strategy. If You’re Saying “Content Marketing is Dead” — You’ve Missed the Whole Point. If You’re Saying “Content Marketing is Dead” — You’ve Missed the Whole Point I’m blessed to speak all over the world on a subject many folks refer to as “content marketing.”

If You’re Saying “Content Marketing is Dead” — You’ve Missed the Whole Point

Of course, that’s what marketing folks call it. A huge portion of CEOs and business owners still haven’t even heard the phrase, much less understand what it is. Heck, I wonder if most marketers really understand what it is. I say this because, when it comes to all things digital, we love to throw stuff in a grave, claim it’s dead, and then watch our social media vanity metrics explode simply because we decided to ride the “it’s dead” train. Sure. Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge. Almost three-quarters (73%) of marketers surveyed in late 2015 reported creating more content than in the previous year, reports Contently [download page] in a new study.

Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge

With most content appearing to be created in-house, and with only a minority of respondents having multiple full-time employees committed to content marketing, time is now perceived to be the major barrier to creating effective content. Indeed, 37% of the marketers surveyed – 31% of whom identified as B2B marketers, 18% as B2B, and the rest working across both industries – said that time is the biggest of 6 challenges listed to creating effective content.

Content Marketing is so last year. How To Get 10,000 Unique Visitors In 5 Days With One Post. How To Get 10,000 Unique Visitors In 5 Days With One Post A woodsman was once asked, “What would you do if you had just five minutes to chop down a tree?”

How To Get 10,000 Unique Visitors In 5 Days With One Post

He answered, “I would spend the first two and a half minutes sharpening my axe.” We will help you sharpen the axe. However, we don’t want to post tips “do this, write that.” This is a case study of how to get 10,000 Unique Visitors in 5 days with one blog post. How we began preparations It all started with the e-book by Sujan Patel and Rob Wormley 100 Days of Growth, which covers a variety of tactics and tips that you can use in order to grow your business. The tip that made the wheels turn was the Tip Number 19: The Industry Influencer Blog Post. Marketing In 2016–And Beyond–Will Be All About Value. 16 Irreplaceable Tools For Content Marketers To Make Your Content Unique. Unique content gets you found.

16 Irreplaceable Tools For Content Marketers To Make Your Content Unique

It places your brand at the top of the pops as a thought leader – someone people trust and admire. Unique content helps you push the boundaries. It challenges the status quo and inspires your team to innovate. 10 guidelines for your content marketing in 2016 – 2017. Inbound Marketing. 10 Free eBooks Every Content Marketer Has to Read. How often do you hear that content marketing is the sure fire way to success?

10 Free eBooks Every Content Marketer Has to Read

That it will bring you followers, traffic, leads and sales? Quite a lot I bet. But then how often does your content actually bring in followers, traffic, leads and sales? Eclectic Antiquing: How A Content Marketing Strategy Impacts Your Bottom Line [Infographic] The Mixology of Content Marketing [Infographic] Did you know that 69% of digital marketers creating more content now than they did one year ago?

The Mixology of Content Marketing [Infographic]

And that 62% of business want to create more engaging, higher quality content? Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow - get your measures wrong and the mix is a disaster. Take a look at below infographic, browse through the content cocktail menu and get creating the sort of content guaranteed to shake audiences up. Graphic courtesy of JBH. This post originally appeared on Irfan Ahmad's blog. 9 great examples of content from online retailers. This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides.

9 great examples of content from online retailers

Content is vitally important in e-commerce and more and more retailers are building a serious content strategy around their sites. In this article, I'll look at examples from sites using content effectively for a number of reasons. Content Marketing & SEO. What Every Managing Partner Needs to Know About Content Marketing. Share 99 8 168Share35 0 1. Scoop.it Content Director - The Lean Content Marketing Solution for SMBs. Marketing Has A Marketing Problem. Michael Brenner, NewsCred’s newly appointed Head of Strategy, spoke on the company’s behalf for the first time last week at the New York City meeting of the Argyle Summit.

Marketing Has A Marketing Problem

"One common theme of this event has been change,” said Brenner. “We all know the world has changed due to digital, mobile and cloud technologies. 6 Companies That Are Dominating Content Marketing. Educating others through content has a profound emotional effect on readers.

6 Companies That Are Dominating Content Marketing

And in the business world--where trust is currency--brands can harness their content as a powerful sales force. Content Marketing Tools Missing from the Ultimate List 2015. 2015 brought a crop of new lists of Best Content Marketing Tools.

Content Marketing Tools Missing from the Ultimate List 2015

This includes Curata’s Ultimate list which was updated with 50 new tools. As for myself, I prefer lists that are shorter and include tools truly used and recommended by the author. So, in the spirit of practicing what I preach: Catastrophic Social Media Content. I have been described many different ways in my life: loud, opinionated and over-caffeinated are just of the few apt descriptors for yours truly. However when it comes to the world of marketing, advertising, social media, branding and all that good stuff, I don't think many would refer to me as being hyperbolic. I am not one prone to exaggerate; use hyperbole but I can see some people thinking that based solely on my use of the word "catastrophic" in the title of this article. However, after what I just read that is absolutely the correct adjective to use to describe what marketers are doing when it comes to social media content marketing.

The headline and chart via MarketingCharts.com says it all: Put a Content Curation System to Work for Your Brand. By Karen Geier If you’re building your content mix correctly, you won’t always have original content to share every single day. It’s not just OK to post content from other sources, but it actually humanizes your brand, allows you to spark conversations with your fans, and lets fans and followers see that your views as a company are influenced by outside sources.

Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is) You’ve heard it many times before. The key to getting tons of attention, a boatload of subscribers, and a massive audience of raving fans is to write epic content. Create content that rocks your readers’ worlds and you’ll live happily ever after.

It’s almost a blogging mantra, but you might just strangle the next person who says it. Because while everybody tells you how great your content must be, almost nobody tells you how to do it. Which makes the advice next to useless. How does Curated Content differ from Duplicate Content? Even though it’s been addressed by a lot of professional SEO experts, including Google’s Matt Cutts, this is still a question we get a lot. So let’s review it in detail. Content Strategy 2015: Marketing, Mobile, and the Enterprise. Five things great brands will do differently on social media in 2015. Social media marketing came of age in 2014 with Facebook named advertising medium of the year and big brands doubling down on their paid media investment.

Marketers have begun realising that these channels have huge potential to drive results when done right. It’s a good time to take stock and think about what brands could be doing even better going forward and here are five suggestions I think should shake up the industry a little in 2015. 1) Deprioritise some Of that dataYou’ll hear a lot about big data, but while statistics can be revelatory they’re more commonly the scourge of social media marketing.

Just because you can follow every like, comment and retweet doesn’t mean you should – in fact the kinds of activities which pander to driving these digital actions tend to be the worst kind of digital marketing. Breaking The McKinsey Loop: A Better Way To Influence Purchases. A solid content strategy is crucial in the converging media world. Just a few short years ago, the three fundamental types of media – paid (advertising), earned (social and PR) and owned (content) – coexisted peacefully. Each stayed, so to speak, in its own room. More recently in the house of marketing, the walls are falling and media types are converging. What type of media are Facebook and Twitter: paid, owned or earned? The answer, of course, is a resounding "yes, all of the above". This holds true for other new forms of media as well. • Native advertising?

Paid, owned, and earned media? The Content Strategist, by Contently. 11 Types of Content you should be creating for SEO. Copywriting for Hotels & Travel. Half a year of interesting, inspiring blog content Whether you’re a hotel, travel agency, tour operator, or other hospitality vendor, your travel business blog should always be engaging. Your goal is to nourish relationships with past clients and to build new connections with potentials. This Year, Forget Links and Build Connections via Content Marketing. Less than two years ago, we wrote a post called Link Building and Content: The Right Combination for Getting Found Online.

Since then, Google’s algorithm has become more refined and SEO tactics even more complex, but the advice we offered then has yet to go out of style. Good content, it seems, continues to withstand the test of time. In fact, content marketing is now one of the biggest buzzwords in the industry. 50 Stats You Need to Know About Content Marketing. Content Marketing Strategy Stats: 2015 [Infographic] Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I’d create this custom infographic to show the information off. I really wish the folks at wysowl spent some time talking about the respondents and how the data was collected so readers could understand the data better. For instance, data coming from small businesses looks a lot different from enterprise respondents. My guess is this data represents small businesses, but, it’s only a guess.