Jeff Hawkins on how brain science will change computing

"Paradox of Choice" author Barry Schwartz on TEDTalks Barry Schwartz is a sociology professor at Swarthmore and author of The Paradox of Choice . In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. (Recorded July 2005 in Oxford, UK. Duration: 20:22) Get TED delivered:Subscribe to the TEDTalks video podcast via RSS >>Subscribe to the iTunes video podcastSubscribe to the iTunes audio podcastGet updates via Twitter >>Join our Facebook fan page >> Subscribe to the TED Blog >> (opens with cover shot of book: The Paradox of Choice: Why More Is Less by Barry Schwartz) I’m going to talk to you about some stuff that’s in this book of mine, that I hope will resonate with other things you’ve already heard, and I’ll try to make some connections myself, in case you miss them. I want to start with what I call the “official dogma.” This, I think, is so deeply imbedded in the water supply that it wouldn’t occur to anyone to question it. This is my supermarket: Not such a big one. Work.