A Brief History of Blogging Blogs have become an integral part of online culture. Practically everyone reads blogs now, whether they’re “official” news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment, just about anyone you ask has at least one favorite blog. But it wasn’t always so. Blogs have a relatively short history, even when compared with the history of the Internet itself.
Social media metrics that matter A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media. (I'm reading an article right now on tracking your Twitter ROI) I've even suggested that the "warm and fuzzy, touchy-feely" days of social media are over. The CEO wants to know the ROI of SMM!
40+ Apps & Tools To Customize Your Facebook Pages Facebook now has over 800 million active users around the world. If it were a country, it would be the third largest in the world (right behind China and India), and more than twice the size of the United States. So it’s pretty much vital for anyone trying to promote a product, service, event, or cause to create a Facebook page. While other social networks (Google+ among them) are making gains, Facebook is still the largest and most popular out there, and that’s unlikely to change in the immediate future (and besides, Google+ doesn’t even allow brand pages yet).
Social Media Pack - Common Craft - Our Product is Explanation This Common Craft End User License Agreement (“License”) describes your (“You(r)”) legal use of the videos and/or related materials (“Content”) provided to You by Common Craft. By clicking “I Accept” and/or obtaining any Content from Common Craft, You shall comply with this License. If You are unable to comply with this License or do not wish to be bound by its terms, do not download or use any Content. 1. 10 Steps for Successful Social Media Monitoring Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting.
21 Free Social Media Tracking tools Happy New Year and hope you all had a fabulous Christmas. Have been off on holiday for a few weeks so apologise for the lack of regular posts. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. To help get things off to a good start for the year I thought I would share with you 21 great social media tracking tools available to use for free. The list comes from friends at McCann, London. Some of them are more helpful than others, and even if you’re not interested in tracking campaigns and brands great fun can still be had from sites like (Try typing in Hitler!).
Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" 50 Free Social Media Tools You Can't Live Without A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is). A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis. Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource.
HOW TO: Optimize Your Social Media Marketing Strategy Josh Peters is a social media and Internet marketing consultant and the co-author of Twittfaced. He blogs at Shuaism and can usually be found hanging out on Twitter, Facebook or LinkedIn. Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals. Here's a closer look at the breakdown of this marketing funnel, some tips on how to apply it to your social media strategy, and a look at how the model is evolving in the social media age.
Best Social Media Monitoring Tools & Software A revolution in monitoring and analysis Social media has led to nothing short of a bloodless coup in research. Businesses are now able to tap into public opinion and discover what people really think about them, their ideas and their products. Online conversation yields a level of honesty and transparency that the old regime of surveys and focus groups could never hope to match. With the power of Brandwatch at your fingertips, filtering, segmenting and manipulating entire collective farms of information is easier than the most wide-eyed idealist ever imagined.
Computer network Computer networks differ in the physical media used to transmit their signals, the communications protocols to organize network traffic, the network's size, topology and organizational intent. In most cases, communications protocols are layered on (i.e. work using) other more specific or more general communications protocols, except for the physical layer that directly deals with the physical media. Computer networks support applications such as access to the World Wide Web, shared use of application and storage servers, printers, and fax machines, and use of email and instant messaging applications. History
Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from.
New tool helps you find your most popular tweets Twitter itself may not have an awful lot to offer in the way of analytics, but that doesn't stop new apps and sites coming up with innovative ways to help you measure the success of your Twitter account. Enter TwitSprout. Despite the pretty awful name, the service offered is actually going to be very useful, particularly for brands who want to monitor their Twitter success over time.