Tracking the trackers: Introduction to cookies and web tracking Read our guide below and then find out more about individual trackers on our Tracking the Trackers pages: What are cookies? Cookies are small bits of text that are downloaded to your browser as you surf the web. Analytics Toolbox: 50+ More Ways to Track Website Traffic If you have a website or blog you're probably interested in who's visiting your site and what they're doing while they're there. Way back in 2007 we did a post on web analytics but a lot has changed since then. Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. 10 Ways How To Track Site Traffic, Popularity, Statistics I know from myself people are obsessed with traffic, statistics, looking at other sites – tracking their stats and so on. And if there is enough demand, of course there are sites to satisfy You. I wanted to put those sites and tools in one list together, because at least for me this field was really unclear – I didn’t know what means Google Pagerank, Alexa, Compete, Technorati rankings and I could continue so on. I must say not always these stats are precise, but however they give at least overview, how popular the certain page is, how many visitors that sites gets – and if You compare those stats with Your site statistics, You can get pretty precise results then.
How to measure visitor engagement, redux Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. Since that time, however, some have questioned the value of such a metric and thusly prompted me to update and publish the following calculation for visitor engagement:
Web Analytics Demystified Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are. If you're frustrated with the support you've been getting from your analytics consulting firm ... if you're tired of dealing with a "revolving door" of analysts ... if your vendor has been sold or is in danger of going out of business ... or if you're just tired of paying too much for the same old crappy results, call us.
7 tools to monitor your competitors’ traffic TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others? 55 Best Ways To Track Your Website Daily Traffic Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy job to find a best, or i must say the perfect analytic tool for your website.
Omniture Launches Facebook Application Analytics for Brands Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution provider, Ominture , which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics , will now include an App Measurement for Facebook tool. App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts.
Multichannel Tracking - intelliAd Media GmbH Grâce à ce module, les responsables marketing peuvent connaître le parcours du client dans le réseau et créer ainsi les bases d’une utilisation optimale du budget publicitaire. Le Multichannel Tracking permet aux responsables marketing de connaître le parcours du client dans le réseau Le Multichannel Tracking permet de mesurer les données de performance, comme les clics, les impressions, les conversions, le chiffre d’affaire et le retour sur investissement de tous les canaux en ligne. Par ailleurs, intelliAd offre la possibilité d’intégrer divers canaux en ligne dans l’analyse. Cet historique de données permet de prendre des décisions concernant le budget et favorise une gestion des enchères performante. La performance des canaux suivants est enregistrée dans le système:
Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. It takes about as much time as setting up a new email account, maybe a little more.
Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Social media metrics that matter A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media.
How to Measure Social Media ROI for Business Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can. It ain’t gonna happen. That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing.
Beyond the Pageview: Measure website engagement (Theory) There’s a variety of definitions of website engagement out there – hey, I’ve even shared my own in a previous post – but on one thing, they all agree: engagement is tricky to measure. So I decided to tackle this thorny topic, and see if I can’t shed some light on how to understand and track your website’s engagement yourself. In Part 1 of this mini-series, I’ll deal with the theory – we’ll get familiar with the basic elements that make up engagement. In Part 2, we’re going to get into the practical side of measuring engagement, starting with a free Engagement Tracking report template, and then sharing a selection of tools for measuring these elements that I’ve found particularly useful in the past.