How to measure visitor engagement, redux | Web Analytics Demysti Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. Since that time, however, some have questioned the value of such a metric and thusly prompted me to update and publish the following calculation for visitor engagement: I presented this calculation to a completely full room last week at Emetrics but wanted to provide an update to all my patient readers who were not able to make the event. I believe this metric is exactly that. The Web Analytics Demystified Visitor Engagement Calculation What do you think?
Tracking the trackers: Introduction to cookies and web tracking | Technology Read our guide below and then find out more about individual trackers on our Tracking the Trackers pages: What are cookies? Cookies are small bits of text that are downloaded to your browser as you surf the web. Contrary to a common belief, cookies do not contain software programs, so cannot install anything on a computer. Cookies generally do not contain any information that would identify a person. If you use a different computer, open a new web browser or delete your cookies, the website will treat you as if you have arrived for the first time (and a new cookie will be set). What are cookies used for? Cookies can be used for a variety of reasons: - to help remember your preferences on a site (whether you read the oldest or newest comments first; the volume on the video player) - to understand how you and other users are using the site (to tell what the most popular news story of the day is; to record how you responded to a new design or version of the site) How do I control cookies?
TrackThePack - UPS, FedEx, DHL, and USPS Package Tracking Analytics Toolbox: 50+ More Ways to Track Website Traffic If you have a website or blog you're probably interested in who's visiting your site and what they're doing while they're there. Way back in 2007 we did a post on web analytics but a lot has changed since then. Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. How do you monitor and analyze your web traffic? Analytics Software Packages VisiStat - Real-time tracking with graphical and intuitive reporting features. Google Analytics - Mentioned in our first list, Google offers free analytics software. mviSPY - Real-time analytics that track conversions and visitor identities. Webstats BASIC - A free analytics program that tracks visitors and trends and has exportable reports. Webstats PRO - A full-featured analytics package that includes click path analysis, campaign tracking, and complete traffic monitoring capabilities. Opentracker.net - Real-time visitor monitoring and web statistics. Yahoo! BBClone - A PHP based stats package.
Omniture Launches Facebook Application Analytics for Brands Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution provider, Ominture , which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics , will now include an App Measurement for Facebook tool. App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts. From the Omniture dashboard, users can view a number of Facebook application reports. We’re intrigued by the new offering and can think of many a brand or business that would glean immediate value from Omniture’s App Measurement for Facebook . More Mashable Resources For Brands
10 Ways How To Track Site Traffic, Popularity, Statistics I know from myself people are obsessed with traffic, statistics, looking at other sites – tracking their stats and so on. And if there is enough demand, of course there are sites to satisfy You. I wanted to put those sites and tools in one list together, because at least for me this field was really unclear – I didn’t know what means Google Pagerank, Alexa, Compete, Technorati rankings and I could continue so on. I must say not always these stats are precise, but however they give at least overview, how popular the certain page is, how many visitors that sites gets – and if You compare those stats with Your site statistics, You can get pretty precise results then. I also use several FireFox add-ons, so I don’t have to type and go to statistic related webpage to get the results, results actually came to me in this way, allowing me comfortably browse, explore and compare sites I visit. 1. You can download this add-on here. 2. You can download this add-on here. 3. 4. 5. 6. 7. 8. 9. 10.
Top 10 Reputation Tracking Tools Worth Paying For Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Reputation management is essential to both individuals and companies. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you're an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you're brand new to social media and aren't known by many people, then these free tools might be a better place to start. You should consider paid services if you are unable to manage and keep your pulse on your online reputation. How to Begin You need to decide if you want software for tracking conversations or if you want to pay a vendor for consulting and reporting. I recommend the top ten vendors listed below (in no specific order): 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Published Research | Web Analytics Demystified | Audience Measur Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are. If you're frustrated with the support you've been getting from your analytics consulting firm ... if you're tired of dealing with a "revolving door" of analysts ... if your vendor has been sold or is in danger of going out of business ... or if you're just tired of paying too much for the same old crappy results, call us. Contact us today to learn about our consulting services! Strategic Audit and Transformation Roadmap Areas we typically explore during these sessions include: SiteCatalyst Audit and Transformation Roadmap Adam will help you understand:
7 tools to monitor your competitors’ traffic TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others? This is part of our ongoing series on website optimization and traffic analysis. Guest post by Sam CrockerSEOmoz Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ve had clients asking us for a better view of overall market size and what kind of traffic their competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be. It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t. Alexa: Too often, dubious numbers Weaknesses: Not so great for the smaller sites. Cost: Free. Cost: Free. Cost: Free.
Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. It takes about as much time as setting up a new email account, maybe a little more. The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads.
55 Best Ways To Track Your Website Daily Traffic | Showcases Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy job to find a best, or i must say the perfect analytic tool for your website. You may be interested in the following related articles as well. Feel free to join us and you are always welcome to share your thoughts that our readers may find helpful. Don’t forget to and follow us on Twitter — for recent updates. Best Ways To Track Your Website Daily Traffic 01. Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. 02. Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. 03. 04. 05. Yahoo! 06. 07. 08. 09.
Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" Sample Searches: Social media metrics that matter A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media. One of favorite songs from years past, Matters of the Heart, comes from singer/songwriter Bob Bennett. We marketers put a lot of emphasis on sales curves (ROI) and such things as behavioral targeting (i.e. plotting someone's life on a flowchart as it were). On last week's edition of User Friendly Thinking radio, we interviewed Michael Brito. You might suggest that Robert is taking this too lightly.
How to Measure Social Media ROI for Business Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can. It ain’t gonna happen. That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing. In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. Qualitative Quantitative