ZoomSphere - Global social statistics ROI= communities analysis Critical Mass and Your Social Media Strategy Part I Tipping the Scale If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with... Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing Today is a definite first for me, and for Microsoft Advertising, as we launch the new campaign for The Hobbit: Desolation of Smaug on Windows 8 Ads-in-Apps, followed by a cross-platform solution on MSN and Xbox 360 on 13 December. Microsoft and AOL Partner to Bring Video to MSN and Bing Apps Today, in partnership with our friends at AOL, I’m happy to announce a content distribution agreement that will bring some of the best video content available from AOL to Microsoft’s video platforms, including MSN, with an audience of nearly 450... Teachers for Tomorrow: Recruiting Generation Next Our Fight Against Fraud Bing Ads is Off to a Great Start
10 Steps for Successful Social Media Monitoring Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening? How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. 4. 5. 6. How does data flow? 7. 8. 9. 10.
Computer network Computer networks differ in the physical media used to transmit their signals, the communications protocols to organize network traffic, the network's size, topology and organizational intent. In most cases, communications protocols are layered on (i.e. work using) other more specific or more general communications protocols, except for the physical layer that directly deals with the physical media. Computer networks support applications such as access to the World Wide Web, shared use of application and storage servers, printers, and fax machines, and use of email and instant messaging applications. History A computer network, or simply a network, is a collection of computers and other hardware components interconnected by communication channels that allow sharing of resources and information. Today, computer networks are the core of modern communication. The following is a chronology of significant computer network developments: Properties Network packet
21 Free Social Media Tracking tools | Chris Rawlinson Happy New Year and hope you all had a fabulous Christmas. Have been off on holiday for a few weeks so apologise for the lack of regular posts. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. To help get things off to a good start for the year I thought I would share with you 21 great social media tracking tools available to use for free. Wishing you all a wonderful 2010 and thanks for helping to make this site the success it is. Chris 1.
A Brief History of Blogging Blogs have become an integral part of online culture. Practically everyone reads blogs now, whether they’re “official” news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment, just about anyone you ask has at least one favorite blog. But it wasn’t always so. Blogs have a relatively short history, even when compared with the history of the Internet itself. And it’s only in the past five to ten years that they’ve really taken off and become an important part of the online landscape. The Early Years It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. It wasn’t until 1997 that the term “weblog” was coined. 1998 marks the first known instance of a blog on a traditional news site, when Jonathan Dube blogged Hurricane Bonnie for The Charlotte Observer. “Weblog” was shortened to “blog” in 1999 by programmer Peter Merholz.
The Definitive Guide To Mobile Marketing Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced. In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Download The Definitive Guide To Mobile Marketing to learn:
Marketing Speaker The New Rules of Selling With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for sales success. In this SlideShare you will learn how agile and real-time sales will grow your business now. access now Agile, Real-Time Customer Service The ways customers interact with the companies they do business with is being radically redefined like never before so today anyone working in customer service needs to possess entirely new skills. download now! World Wide Rave A World Wide Rave is when online buzz drives buyers to your virtual doorstep. download now! Real Time How Marketing & PR at Speed Drives Measurable Success The ROI of instant engagement! download now! The New Rules of Viral Marketing How word-of-mouse spreads your ideas for free Downloaded more than 1 million times! download now The Gobbledygook Manifesto Chosen for the Viral Marketing Hall of Fame! download now Lose Control of Your Marketing! Why marketing ROI measures lead to failure
5 Ways to Create Infographics for Instagram Social Media Examiner Want more engagement on Instagram? Have you considered posting infographics? Introducing infographics into your Instagram marketing campaigns will attract more viewers and set you apart from other companies. In this article you’ll find five ways to create infographics for Instagram. Discover how to create infographics for Instagram. #1: Build a Video Infographic From a Series of Charts Videos overwhelmingly beat photos on Instagram. The easiest way to create a video from an existing infographic is to cut up the original infographic into multiple pieces. First, use a graphics program to split a long infographic into separate images. Take a long infographic and split it into separate images. Next, upload the images to your phone. Create a new project, and then add all of the images by tapping the File icon. Create a new project in your video app, and then upload all of the images. Instagram videos are short, so you need to make sure the entire video is less than 10 seconds long. Choose an icon.
How Researching Competitors Can Improve Your Blog Content Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your competitors’ content and tools to help you do that. #1: Identify the Most Shared Content You and your competitors are trying to attract the same audience. Find out how to improve your content by researching your competitors’ content. Using BuzzSumo, you can enter your competitor’s domain name and the tool instantly analyzes your competitor’s blog content. What do you see? View the most shared content on your competitors’ websites. You can easily identify a few platforms that are very popular with your competitors’ audiences, and if you’re not currently active on those channels it’s probably time to set up shop there. What about topics? Or you may find a one-off post that gets shared a lot. #2: Examine Keyword Rankings
7 Important Components of Your Small Business Marketing Plan | bMighty2 Many small business owners don’t bother to create a marketing plan, and that’s a mistake – a well-crafted marketing plan provides guidance on how, why, and to whom you’ll deploy your marketing message. Though you can choose to make it as long and detailed as you want, there are generally 7 important components of a marketing plan that you’ll want to be sure to include. Introduction/Mission Statement/Vision Statement Here’s you’ll describe your business and lay out your mission statement and vision statement. Situational Analysis This section describes the present conditions in your industry, along with how your business is currently positioned in it. Who are your competitors and what products and services do they offer? Target Market In this section you’ll describe the market segments that you’ll be focusing on – examples include people 55 and over, stay-at-home moms, young professional males in your local geographic area, owners of construction companies, etc. Marketing Strategy Metrics
5 Components of a Successful Marketing Plan What makes a good marketing plan? Successful plans need focus, specifics and flexibility. March 16, 2012 What makes a good marketing plan? You can measure it by the decisions that follow, the business it generates and how well it's implemented. A brilliant marketing plan that is not executed is worth much less than a mediocre marketing plan that's carried out. The plan's value is in the success of the business. Within this general framework, successful marketing plans have several key elements. 1. “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody,” said Bill Cosby. You won’t find a restaurant that works for a baby boomer couple’s night out also working for families with small children. 2. Product focus matches market focus. Sushi doesn’t sell on price. 3. A good marketing plan is full of dates and details. A restaurant cannot have vague goals like having the best-tasting food. 4. Groups and committees get little done. 5.