Critical Mass and Your Social Media Strategy Part I Tipping the Scale If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with... Microsoft, Warner Bros. Today is a definite first for me, and for Microsoft Advertising, as we launch the new campaign for The Hobbit: Desolation of Smaug on Windows 8 Ads-in-Apps, followed by a cross-platform solution on MSN and Xbox 360 on 13 December. Microsoft and AOL Partner to Bring Video to MSN and Bing Apps Today, in partnership with our friends at AOL, I’m happy to announce a content distribution agreement that will bring some of the best video content available from AOL to Microsoft’s video platforms, including MSN, with an audience of nearly 450... Teachers for Tomorrow: Recruiting Generation Next Our Fight Against Fraud Advertising fraud is a complex and constantly changing problem for our industry.
Communications protocol In telecommunications, a communications protocol is a system of digital rules for data exchange within or between computers. In computer science, when data is exchanged through a computer network, the rules system is called a network protocol. Communicating systems use well-defined formats for exchanging messages. Each message has an exact meaning intended to provoke a particular response of the receiver. Communicating systems In digital computing systems, the rules can be expressed by algorithms and data structures. Operating systems usually consist of a set of cooperating processes that manipulate shared data to communicate with each other. In contrast, because there is no common memory, communicating systems have to communicate with each other using a shared transmission medium. To implement a networking protocol, the protocol software modules are interfaced with a framework implemented on the machine's operating system. Basic requirements of protocols Protocol design
Internet U.S. Army soldiers "surfing the Internet" at Forward Operating Base Yusifiyah, Iraq The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide. The origins of the Internet date back to research commissioned by the United States government in the 1960s to build robust, fault-tolerant communication via computer networks. This work, combined with efforts in the United Kingdom and France, led to the primary precursor network, the ARPANET, in the United States. Most traditional communications media, including telephony and television, are being reshaped or redefined by the Internet, giving birth to new services such as voice over Internet Protocol (VoIP) and Internet Protocol television (IPTV). Terminology The Internet, referring to the specific global system of interconnected IP networks, is a proper noun and written with an initial capital letter. History T3 NSFNET Backbone, c. 1992.
Report: Facebook working to improve its 'search' technology High performance access to file storage Facebook is reportedly working on an overhaul to its clumsy search option. According to Bloomberg Businessweek, which cites two people familiar with the project, the company is attempting to improve the feature. Lars Rasmussen - who built the original Google Maps alongside his brother Jens before taking charge of the unloved and quickly dumped Google Wave - defected from the Chocolate Factory to Facebook in October 2010. He is now said to be beavering away at improving search for the Mark Zuckerberg-run company, which is currently in a quiet period ahead of its IPO that could happen as soon as next month. Apparently, Rasmussen is working on the project with around 25 engineers and they are focusing on making Facebook return more intelligent search queries. That's hardly surprising given that the "Like" feature is what Facebookers click on when they 'fess up to being a fan of, say, Justin Bieber, baked beans or incontinence pads.
A Brief History of Blogging Blogs have become an integral part of online culture. Practically everyone reads blogs now, whether they’re “official” news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment, just about anyone you ask has at least one favorite blog. But it wasn’t always so. Blogs have a relatively short history, even when compared with the history of the Internet itself. And it’s only in the past five to ten years that they’ve really taken off and become an important part of the online landscape. The Early Years It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. It wasn’t until 1997 that the term “weblog” was coined. 1998 marks the first known instance of a blog on a traditional news site, when Jonathan Dube blogged Hurricane Bonnie for The Charlotte Observer. “Weblog” was shortened to “blog” in 1999 by programmer Peter Merholz.
The TCP/IP Guide I know everyone hates ads. But please understand that I am providing premium content for free that takes hundreds of hours of time to research and write. I don't want to go to a pay-only model like some sites, but when more and more people block ads, I end up working for free. If you like The TCP/IP Guide, please consider the download version. If you want to use this site for free, I'd be grateful if you could add the site to the whitelist for Adblock. Thanks for your understanding! Sincerely, Charles Kozierok Author and Publisher, The TCP/IP Guide Telecommunications network Example of how nodes may be interconnected with links to form a telecommunications network. This example is tree-like but many networks have loops. Each terminal in the network usually has a unique address so messages or connections can be routed to the correct recipients. The collection of addresses in the network is called the address space. Examples of telecommunications networks are: Messages and protocols Messages are generated by a sending terminal, then pass through the network of links and nodes until they arrive at the destination terminal. Components All telecommunication networks are made up of five basic components that are present in each network environment regardless of type or use. Early networks were built without computers, but late in the 20th century their switching centers were computerized or the networks replaced with computer networks. Network structure Example: the TCP/IP data network The area of the network size is between LANs and WANs.
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21 Free Social Media Tracking tools | Chris Rawlinson Happy New Year and hope you all had a fabulous Christmas. Have been off on holiday for a few weeks so apologise for the lack of regular posts. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. To help get things off to a good start for the year I thought I would share with you 21 great social media tracking tools available to use for free. The list comes from friends at McCann, London. Some of them are more helpful than others, and even if you’re not interested in tracking campaigns and brands great fun can still be had from sites like (Try typing in Hitler!). Wishing you all a wonderful 2010 and thanks for helping to make this site the success it is. Chris 1.
Types of Network Protocols What is a Network Protocol A protocol is a set of rules that govern the communications between computers on a network. These rules include guidelines that regulate the following characteristics of a network: access method, allowed physical topologies, types of cabling, and speed of data transfer. Types of Network Protocols The most common network protocols are: Ethernet Local Talk Token Ring FDDI ATM The followings are some commonly used network symbols to draw different kinds of network protocols. Ethernet The Ethernet protocol is by far the most widely used one. The Ethernet protocol allows for linear bus, star, or tree topologies. Fast Ethernet To allow for an increased speed of transmission, the Ethernet protocol has developed a new standard that supports 100 Mbps. Local Talk Local Talk is a network protocol that was developed by Apple Computer, Inc. for Macintosh computers. The Local Talk protocol allows for linear bus, star, or tree topologies using twisted pair cable. Token Ring