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Digital Marketing Master Invalid quantity. Please enter a quantity of 1 or more. The quantity you chose exceeds the quantity available. Please enter your name. Evidence-based program: blood & biomarker analysis, research, algorithm, scientific team Take a closer look at how InsideTracker works It starts with your blood... Gil Blander, the founder of InsideTracker, has done extensive research into biological markers in the blood.
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Social Media Analytics: 6 Steps to Measuring What You Care About The inspiration for the title of this post came from a talk that my friend Kami Huyse, COO of Zoetica, gave to the PRSA – Digital Impact conference NYC in May 2010. While an amusement park like Sea World could measure success by coaster rides, you may have something different in mind for your business and the metrics of success you have. I was part of a panel measuring results: Guide to Google Analytics, Affiliate Metrics and more at the recent Affcon 2010 Summit with Wade Sisson and Brad Geddes. My discussion was on social media analytics, and I wanted to share some of my thoughts. Jeremiah Owyang defined social analytics as “The practice of being able to understand customers and predict them using data from the social Web.” Shel Israel wrote in a post on Global Neighborhoods, “There is great danger in measuring the wrong things.”
WriteThat.Name’s New Chrome Extension Updates Your Address Book Or CRM With Contact Info Found Online After a little bit of a rough start, the automatic address book updating service WriteThat.Name has become one of my preferred “set it and forget it” tools for keeping things organized. Built by Paris-based Kwaga, WriteThat.Name is one of those under-the-radar technologies that doesn’t get a lot of media attention, but is slowly approaching profitability with more than 40,000 paying users and revenue growth of more than 15 percent month-over-month. For those who missed it the first time around, the company last year launched a service that tackles an area in need of more attention and solutions: the address book. Initially, I’ll admit I was not thrilled with Kwaga’s product.
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www.jeffbullas.com/2012/05/29/4-reasons-why-brilliant-communities-are-more-valuable-than-your-social-media-strategy/ Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales. As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and each other through their channels. Twist Aims To Replace Those Annoying Texts About Running Late, Raises $6M Led By Bridgescale As many of my friends and colleagues will tell you, I’m someone who’s perpetually running late. As a result, I’m constantly sending out text messages that offer some variation on, “Running 5 minutes late, sorry!” A new startup called Twist promises a smarter, easier approach to sending those messages.