Doochoo, un nuovo modo di fare ricerche di mercato Sfruttare le ricerche di mercato per raccogliere più informazioni possibili sui propri utenti, così da raffinare poi le ricerche stesse. È questo il business che la startup italo-americana Doochoo sta sviluppando con Pick1, una web app per creare sondaggi con cui ha conquistato la recente Startup Chile. Doochoo (da do chose, fai la tua scelta) è una società californiana, ma il ceo è l’italiano Paolo Privitera che ha trovato in Armando Biondi il perfetto co-fondatore: ognuno dei due è carente nelle materie in cui eccelle l’altro, racconta. Insieme hanno trovato due investitori e con 150mila dollari hanno messo in piedi dal 2009 un team di quattordici persone che ora lavorano in remoto un po’ in America e soprattutto in Italia, fra Venezia, Milano e Roma sfruttando strumenti come Skype, Podio, mail, Whatsapp e Voxer (un Whatsapp vocale). L’idea originale era quella di creare un database delle opinioni aggregate. In che modo Pick1 innova il settore del market research? Quanti clienti avete?
Real Time Search - Social Mention Infomous Ghostery 18+ SEO Excel Functions | Blind Five Year Old SEO and Excel are like chocolate and peanut butter - great together. Here are 18 Excel functions (and two formulas) that can make SEO just a little bit easier. SEO Excel Functions The LEN function returns the number of characters in a cell. Phantom spaces at the beginning or end of a cell can be maddening. This is just what it sounds like. Word Count Formula There's no out of the box word count function. The first part of the formula returns the number of characters in the keyword phrase. The second part of the formula returns the number of characters in the keyword phrase without spaces. The difference between the two numbers tells you the total number of spaces in the keyword phrase. This is three spaces There's a space between This and is, between is and three and between three and spaces. The INT function is excellent if you're downloading the new Google Webmaster Tools Top Queries report. You can actually do this in a number of ways including ROUND, ROUNDDOWN and ROUNDUP.
Wildfire Social Media Monitor Kurrently - real-time social media search engine 10 Little Known Social Media Tools You Should Be Using -- Now Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. 3. If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. 4. 5. 6.
How Bottlenose Can Help Turn Twitter into a High Signal Channel Reviewing Bottlenose On Saturday I discovered the Bottlenose service and quickly realised how it can enhance my Twitter, Facebook and other channels to enable me to quickly find content of interest to me. Within a few minutes of using the service I found myself agreeing with Mashable that “Bottlenose is a Game Changer for Social Media Consumption” and ReadWriteWeb that the service is “More intelligent than basic consumer dashboards like TweetDeck and HootSuite“. I came across Bottlenose from a tweet posted by @suebecks. A Web-Based Twitter Client Figure 1: Display of Tweets Once you have logged in and registered your Twitter account the display of tweets from your followers, incoming (@) message and direct messages is similar to the interface provided by other Web-based twitter tools such as Hootsuite. The Personalised Newspaper Feature Selecting the Newspaper option, however, provides functionality which isn’t provided by Hootsuite. Figure 2: Display of the content of shared links.
Business Social Marketing is Easy with Bottlenose – WP Pro Business Business marketing on social networks and blogs can be difficult. If you’re a business or product owner I’m sure you’ve experienced the pain of trying to figure out who you should be marketing to and how. Online marketing is certainly one of the best ways of doing it, and social media has become an important tool in getting the word out about your business. What isn’t always clear is how to know who to market to on social media networks—who is interested in your business or product, and how do you find them? Bottlenose is the answer. It’s a way to find and share specific content from social networks and groups, and it could transform the way product and business owners market online. So What is Bottlenose and How Does it Work? Here’s the quick and dirty on what it does—enter a keyword or phrase, and Bottlenose will display in real time tweets and posts related to that topic and place them in order of importance. Additional Features that Make Bottlenose a Great Marketing Tool Sonar Rules
4 façons de surveiller votre e-répuration 4 façons de surveiller votre e-répuration Il existe aujourd’hui trois types de personnes (physiques ou morales) : Celles qui sont partout sur Internet (ou presque )Celles qui se trouvent sur quelques sitesCelles qui ne s’y trouvent pas du tout Pour chacun de ces cas très spécifiques, il y a des chances que des gens parlent de vous. Les moteurs de recherches Pour trouver ce qu’il se dit sur votre personne sur le web, il faut commencer par rechercher ce qui vous correspond sur les moteurs de recherches. Faîtes également ces mêmes recherches avec des mots-clés anglais ! Et oui, tous n’ont pas les mêmes résultats de recherches (SERP : Search Engine Result Page ou Page de résultats du moteur de recherches). Les alertes Afin d’être tout de suite au courant des bad buzz, il est important de se tenir informé des articles parlant de vous. Ces alertes seront plus ou moins intéressantes suivant votre stratégie digitale. Mais il est tout de même extrêmement important de suivre ses alertes.
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