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Dynamic Drive- FavIcon Generator Use this online tool to easily create a favicon (favorites icon) for your site. A favicon is a small, 16x16 image that is shown inside the browser's location bar and bookmark menu when your site is called up. It is a good way to brand your site and increase it's prominence in your visitor's bookmark menu. More information on favicon After you've created a neat favicon, it's time to add it to your site.

18+ SEO Excel Functions SEO and Excel are like chocolate and peanut butter - great together. Here are 18 Excel functions (and two formulas) that can make SEO just a little bit easier. SEO Excel Functions News aggregator News aggregator Function[edit] Visiting many separate websites frequently to find out if content on the site has been updated can take a long time. Aggregation technology helps to consolidate many websites into one page that can show the new or updated information from many sites. Aggregators reduce the time and effort needed to regularly check websites for updates, creating a unique information space or personal newspaper. 10 Little Known Social Media Tools You Should Be Using Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up.

Review aggregator A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware and cars). This system stores the reviews and uses them for purposes such as supporting a website where users can view the reviews, selling information to third parties about consumer tendencies, and creating databases for companies to learn about their actual and potential customers. The system enables users to easily compare many different reviews of the same work. Many of these systems calculate an approximate average assessment, usually based on assigning a numeric value to each review related to its degree of positive rating of the work. Review aggregation sites have begun to have economic effects of the companies that create or manufacture items under review, especially in certain categories such as electronic games, which are expensive to purchase. §Known review aggregators[edit]

How Bottlenose Can Help Turn Twitter into a High Signal Channel Reviewing Bottlenose On Saturday I discovered the Bottlenose service and quickly realised how it can enhance my Twitter, Facebook and other channels to enable me to quickly find content of interest to me. Within a few minutes of using the service I found myself agreeing with Mashable that “Bottlenose is a Game Changer for Social Media Consumption” and ReadWriteWeb that the service is “More intelligent than basic consumer dashboards like TweetDeck and HootSuite“. Nowrelevant Adjust Slider To The Amount Of Days You Would Like Your Search Results To Include Top 25 Trending Topics With Growing Interest and Low Search Results Georgia Tech Style Secrets

Business Social Marketing is Easy with Bottlenose – WP Pro Business Business marketing on social networks and blogs can be difficult. If you’re a business or product owner I’m sure you’ve experienced the pain of trying to figure out who you should be marketing to and how. Online marketing is certainly one of the best ways of doing it, and social media has become an important tool in getting the word out about your business. What isn’t always clear is how to know who to market to on social media networks—who is interested in your business or product, and how do you find them? Bottlenose is the answer. It’s a way to find and share specific content from social networks and groups, and it could transform the way product and business owners market online.

Introducing Media Cloud: A new tool to track how news gets covered Today marks the launch of a big new project from our friends a couple blocks away at the Berkman Center. It’s called Media Cloud, and its aim is to allow researchers and individuals to use data to observe how stories unfold, both in the mainstream media and in the blogs. Media Cloud is a massive data set of news — compiled from newspapers, other established news organizations, and blogs — and a set of tools for analyzing those data. Free tools to monitor and manage your online reputation Posted by Anton Koekemoer on Jul 11, 2012 in ORM | 6 comments Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that is said about your business is positive, but you have to realize that this isn’t a perfect world and anyone has the ability to post something negative about you that can damage your business and brand. If you are a small business owner, you most likely don’t have all the resources to employ someone dedicated to manage your online reputation and to be honest, it isn’t that necessary. All you have to do is devote some time every day to do your own online reputation management and this can be very beneficial to your business. Find below free tools that you can use for online reputation management

54 Free Social Media Monitoring Tools [Update2012] If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services . This way you will get an understanding of what is available and if you need any paid services. I have collected 54 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. You Can't Control the Conversation on Social Media (and That's Okay) " iMediaConnection Blog Beyond all of the Likes, retweets and +1s, social media’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, with no possibility for participation. Thanks to Facebook, Twitter, blogs and online discussion forums, however, consumers now have the ability to speak directly to brands and share their experiences with brands with their friends. At first blush, this seems like a marketer’s dream come true.

6 Steps for Protecting Corporate Reputation in the Social Media Age Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at companies from Dell to Domino’s certainly have found out. This was a sentiment echoed by executives at the Senior Corporate Communication Management Conference in New York when discussing social media and corporate reputation and how to embrace the new reality of immediate communications. When you consider the sheer volume of earned media, or word of mouth generated on the Internet each and every day, it is clear that “controlling” messaging is no longer an option for large companies, who, for many years, have been in the driver’s seat when it comes to their own reputation.

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