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7 Social Media Metrics that Really Matter—and How to Track Them. When your boss asks you for the ROI of your latest social media campaign, how do you respond?

7 Social Media Metrics that Really Matter—and How to Track Them

Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into how a campaign or piece of content performed, but they don’t really show executives how your efforts are helping boost the bottom line. It’s time to step things up a notch so that your social media analytics better reflect how all your hard work is paying off. Hashtag Tracking for Twitter, Instagram and Facebook.

61 Social Media Metrics, Defined. Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.

61 Social Media Metrics, Defined

I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. Hashtag Tracking for Twitter, Instagram and Facebook. Social Searcher - Free Social Media Search Engine. 22 Tools and Applications Used by Social Media Professionals - Social Media Week. There are a lot of tasks and tools to choose from when you work in social media.

22 Tools and Applications Used by Social Media Professionals - Social Media Week

These tasks can come in the form of content, visuals, strategy, analytics, or any combination of these. Not only is there great variety in the types of responsibilities, there’s also variety in the needs of each. The laundry list of things to do may include coordination, collaboration, analytics, research, scheduling, social listening, content production, data insights, learning, and organization.

So, how do you keep it all under control and focus your efforts? One method is to streamline collaboration and daily tasks, and automate data and listening. 4 Tools to Replace Topsy (Which is Gone. Time to Move On) Dear Topsy users, We get that you’re sad.

4 Tools to Replace Topsy (Which is Gone. Time to Move On)

Apple shut down Topsy and the world might be over. It’s always hard to lose a loved one, especially when it made your searching binges so much easier. 7 Ways to Track Your Social Media Marketing Activities Social Media Examiner. Are you tracking your social media marketing results?

7 Ways to Track Your Social Media Marketing Activities Social Media Examiner

Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you’ll discover seven ways to track metrics and improve your social media marketing. Discover seven ways to track your social media marketing activities. Listen to this article: The Top 4 Rated Social Media Management Tools of 2015. I’m excited to say I’ve partnered with G2Crowd to provide a really helpful infographic on the top 4 Rated Social Media Management Tools for 2015.

The Top 4 Rated Social Media Management Tools of 2015

The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more. I’ll discuss the findings below as well as looking at alternative tools, what a social media management tool is, the struggle to find the perfect tool and finally more information G2Crowd. Infographic brought to you by Seriously Social and G2 Crowd Share and Embed If you’d like to share or embed this on your website, you can use the following HTML code: The Tools Hootsuite Hootsuite was founded by Ryan Holmes, back in 2008. Hootsuite scored #1 for market presence since it has the largest market share, company size and social presence.

AgoraPulse SproutSocial Sprout Social was founded back in 2010 and has a popular user base. Coca cola's Facebook statistics: Free insights and reports. 69 Free Social Media Monitoring Tools [UPDATE 2013] Listen First!: Turning Social Media Conversations Into Business Advantage - Stephen D. Rappaport. Which Stats Matter: A Definitive Guide to Social Media Metrics. Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics.

Which Stats Matter: A Definitive Guide to Social Media Metrics

I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful. With that in mind, I’d love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we’re excited to try.

Social Media Analytics & Competitor Benchmarking. 19 Free Social Media Analytics Tools for Marketers. We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below.

19 Free Social Media Analytics Tools for Marketers

Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid).

Chapters in This Article As a little bonus, we have included more than 19 free social media analytics tools in this post! Feel free to jump to your favorite chapter by using the quick links. 12 Social Media Tools Recommended by the Pros. Are you struggling to make social media work for your business?

12 Social Media Tools Recommended by the Pros

Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. #i. Social Media: You Might Be Doing it Wrong. “So…Is that good?”

Social Media: You Might Be Doing it Wrong

This is a question I hear constantly from social media managers when they’re digging through their data. As the space becomes more competitive, and the level of sophistication around social data has grown, so has the need for greater context…but how do you get to that context? If you’re setting up bad benchmarks based on unreasonable or unreliable data, you’re doing more work, developing unsound tactical plans, and missing crucial components of your social business. Sometimes, you may even wind up with no clue where to go next: Social Media Analytics & Competitor Benchmarking. The Most Widely Used Influencer & Content Marketing Tool.