Marketing Land - Internet Marketing News, Strategies & Tips
Creative Of The Day - Steve Hall This week The Weather Channel has launched a new, re-designed app for iPhone. To help build awareness for the launch, The Weather Channel partnered with BBDO New York to create a campaign incorporating less than traditional ways to announce the new app as well as to demonstrate its new design and further reinforce The Weather Channel’s […] Read more | Content Marketing Column - Nate Dame The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out.
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