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Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land - Internet Marketing News, Strategies & Tips
Creative Of The Day - Steve Hall This week The Weather Channel has launched a new, re-designed app for iPhone. To help build awareness for the launch, The Weather Channel partnered with BBDO New York to create a campaign incorporating less than traditional ways to announce the new app as well as to demonstrate its new design and further reinforce The Weather Channel’s […] Read more | Content Marketing Column - Nate Dame The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out.

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If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads If your pay-per-click advertising is experiencing low click-through rates and conversion rates, your ad copy might be to blame. Due to the size limitations of PPC ads, you must use the available character space wisely to present your ads in a manner that attracts clicks. Turning average ad copy into excellent ad copy can drastically improve your clicks, conversions and revenue. Follow these six tips to get started:

Envato Market Envato Market ThemeForest CodeCanyon VideoHive AudioJungle GraphicRiver PhotoDune 3DOcean ActiveDen Guest Cart Create an Envato Account Sign In Sharing Stream, Real-time Sharing, Trending Shares - ShareThis Stream Trending Content API Provides access to real-time socially trending content across the ShareThis Publisher Network of 2M+ websites. Overview Users sharing content on social networks, or friends and followers clicking on shared links indicate a measure of social popularity for content. We refer to this as Social Reach. When combined with velocity (i.e. how fast the Social Reach is occurring) the API delivers content that is in essence viral at that moment based on Social Reach and velocity.

A Guide to the Best Times to Post on Social Media (Infographic) Do you post social-media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute? If you aren't posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste. And you're a busy person. You don't have any time to waste. An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog.

Five Big Ideas That You Should Know About SEO I am an SEO. I am a business leader. And I consult with CEOs in the digital marketing space. I’ve worked with CEOs who lack an understanding of the big-picture of SEO—how it works, what it requires, and what it means to execute it successfully. It’s the CEO’s job to lead, not to understand the all about dwell time and meta titles. Entrepreneur - Growth HackerDuraid - Entrepreneur - Growth Hacker Every website has holes in its design that could be rather costly to you, and it’s not always easy to figure out why. Making gut decisions about the design of your websites has been proven to be useless when it comes to conversion rate optimization. In fact, you can have the most beautiful website in the world and fail at converting your visitors into subscribers, users, customers or whatever your goals is. You’re reading this post because you’re interested in either:

Social Site Reddit Shows Off Traffic Data – Puts Alexa, Compete, Quantcast To Shame If you don’t know Reddit, you have been missing out on one of the best websites online. Something of a Digg clone, Reddit has vital communities around nearly every topic you can imagine. If you love something niche, you have friends at Reddit. Though the website is big, and was bought up by Conde Nast, it has never received much respect in the technology world; it was always smaller and later than its predecessor, Digg. If you looked up Reddit’s traffic numbers on any of the popular services for such things, you might write Reddit off as a tadpole you can ignore.

The 10 Most Popular WordPress Plugins Ever since launching in 2003, WordPress has become the go-to publishing platform that has been downloaded well over 60 million times. But, what makes everyone from CNN to TechCrunch to TED to the NFL use this extremely popular blogging service? The most obvious answer would be because of how flexible and easy WordPress is to setup. What makes WordPress so popular, and awesome, is that essentially anyone can use it, which is why some 409 million people view over 14 billion pages each and every month. Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling - Search Engine Journal Google published a set of best practices for XML sitemaps and RSS/Atom feeds on its Webmaster Central Blog this week, explaining which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google. Google explains the differences between the formats by saying that XML sitemaps describe a whole set of URLs within a site, while RSS/Atom feeds only describe the most recent changes. As a result of XML sitemaps containing more information, they are typically larger than RSS/Atom feeds.

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