background preloader

10 Reasons You Should Run Like Hell From Social Media

10 Reasons You Should Run Like Hell From Social Media
I was sitting at brunch a few weeks ago trying to convince a colleague why it’s so important for today’s CEO to be involved and active in social media. I was trying to sway him on the benefits, the rewards and all the new opportunities that await the socially savvy-CEO. I thought I was doing a pretty good job until my friend took a bite into his bagel, looked me in the eye and quipped, “…but that’s only if he’s smart enough to ‘get it’. He was right. Though nearly every business, regardless of niche, could find value engaging in social media, that doesn’t mean it’s meant for everyone. Here are 10 signs your company isn’t suited for social media. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Those are some of the most common reasons I’ve seen for businesses that shouldn’t just avoid social media altogether. Related:  communications

Video: Multi-Tasking is Bad For Your Brain. Here’s How To Fix It: Tech News « All the streams from the social web have created a flood of information over the past few years. With this influx of life and data streams comes the desire to stay on top of it all. And for many people, that means multi-tasking. Checking email while Tweetdeck keeps up with Twitter, while we pop over to Facebook to look at our friends’ latest photos. It’s intuitive to think that handling so many tasks at once makes us better at handling many tasks. Nass stopped by GigaOM HQ last week and told us about some of the findings from his research like: What computers and T-shirts can teach us about team building.How his team got people to actually like Microsoft’s Clippy (I know! Watch the video and see if you could adopt Nass’ unit-tasking office universe.

Why Relevance Trumps Influence in Every Type of Media (Not Just Social) Despite so much noise about how social media has radically changed the rules of PR and marketing, the fascination with social media influencers is proof of a persistent desire in our industry to take the same old shotgun approach to publicity and dress it up in a new media veneer. In the influencer game, everyone with high enough readership, or an audience large enough to be considered influential gets pitched for campaigns without a lot of thought to whether the message they’re asking these influencers to deliver is relevant to those in his/her network. Even Virgin America is jumping on the social media influencer bandwagon with free tickets to what it considers influential Twitter users. Doesn’t this dance sound familiar? Simply pitch everyone with a soapbox tall enough to carry your message to their audience? Stop Schmoozing and Find People Who Actually Care It doesn’t matter how much influence someone wields if the message is irrelevant to their audience. Little Bloggers Grow Up Fast

5 Social Media Pitfalls to Avoid Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity. Pitfall #1: Forcing traditional metrics on social media Social media is evolving, is not a one-size-fits-all channel, and allows for unprecedented interaction with consumers. The social media ROI model is different from models for traditional channels, such as television, which have been proven and tested over time. Pitfall #2: Culture clash The Web created an always on environment where consumers expect to have 24/7 access to brands. United Airlines uses Twitter to connect with customers online and to build a reputation as being customer-centric. Pitfall #4.

Andy’s Answers: How BlackRock uses social media for internal collaboration BlackRock — the largest investment-management firm in the world — faced a challenge companies of all sizes face: How to get valuable information to staff who need it, and efficiently. At BlackRock, this problem was especially affecting their sales team. Everyone was trying to feed them information. That’s when Jonathan Haley and his team turned to social tools to solve the disconnect. So far, they’ve seen a measurable decrease in support calls, increased conversion rates and an increased perception of their sales team as advisers. This internal success has led to big things externally, too. At our recent BlogWell event, Haley shared the details of how they pulled it off. Getting familiar with social tools takes less time than you think. Watch the case study: Slides from this presentation are available here. And if you like this presentation, be sure to check out our upcoming BlogWell events in New York and Washington, D.C.

Five Creative Ways to Use Social Media More than a Marketing Tool Social media is more than just a marketing tool for your business. It helps us promote our products and services. As small business owners, social media is more than having presence on Facebook. It’s a place for us to level the playing field with the big brand companies. So you understand how to use this stuff and most likely, you know why you’re on certain social programs. You get all that stuff but how do you take your marketing to the next level. Related Resources from B2C» Free Webcast: Bye-Bye Solution Selling: Why Sales Teams Are Moving To Insight Selling Let’s get your creative on There comes a time when your marketing feels a bit boring. { trumpets sound – I had to write that in because I’m not sure how to write out what a trumpet sounds like but that noise keeps going off in my head as I’m typing this part. } 1. Are you promoting an event or a promotion with a specific hashtag? Whatever you’re promoting, add the hashtag into your promotional artwork. 2.

How crowdsourcing is changing business, advertising and cause marketing By now most of us are aware of various crowdsourcing campaigns being used to generate ideas, funds or support for a brand or cause. Pepsi’s Refresh Project, Mystarbucksidea.com and Dell’s Social Innovation Competition are three well-known examples. We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries filling the voids left by traditional businesses. Kickstarter, for instance, is a new way for artists to fund and follow creative projects whether they are film, music, theater, events or gaming while still retaining 100% of the ownership. YouBloom is focused on emerging music cutting studios, agents and traditional marketing out of the equation to enable people to fund the music and bands they want to hear. These examples are part of a rising tide of crowdsourcing platforms that represent a serious challenge to top-down, traditional businesses.

All Marketers Are Liars by Seth Godin: All (successful) politicians are liars And that's because citizens demand that they lie. And we're getting what we deserve. I listened to a debate on the radio yesterday between David Keene, chairman of the American Conservative Union and Ralph Neas, president of People for the American Way. It was about the upcoming US Senate vote about filibusters. Ostensibly, this was a thoughtful, public-radio exposition of the facts and thoughts behind each side of the debate. It was nothing of the sort. BRILLIANTThat's the only word to describe David's approach. INCOMPETENTRalph Neas approached it like a Moot Court debater. [When marketers talk about politics (and when politicians talk about marketing) it almost always ends up as a degraded conversation because people get emotional over their points of view. John Kerry lost to an unpopular incumbent seeking reelection for just one reason: he insisted on focusing on facts, on issues, on position papers and on nuance. Ralph Neas doesn't appear to understand this.

Twitter's International Growth: Becoming the World's Water Coole Not to be outdone by Facebook's impressive global growth trend, Twitter's just revealed some statistics about how many people Tweet around the third rock from the sun. Get this: More than 60% of Tweeps aren't American. Matt Sanford, Twitter's head honcho engineer on its International Team, presents the stats (mainly in the form of that graph shown above) on the company's blog. But peeping at that graph up there, the growth in international membership of Twitter has been nothing short of phenomenal. Specific events around the world sparked peaks in international growth, Sanford notes--with the February 2010 Chilean earthquake prompting a 1,200% spike in member sign-ups. Although Twitter is regionalized into six languages, and small sign-up spikes have been observed when, for example, Spanish was added back in November 2009, its international growth has been pretty smooth.

Social Media for Social Change — Inside the Organization? How has the activity of organizational change been changed, with the advent of social media? Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of enterprise social networks, and all of those messaging, micro-blogging, meet-up-ing, and connecting tools, the world of an internal organizational change agent must also have changed– but how? Has Social Media Movement Building moved inside organizations? At last week’s Social Media Week events, there were several sessions about using social media to foment change ‘outside’– among citizens, voters, consumers, and audiences. Social media — the latest, greatest tool set for social movement building –is being used outside organizations: No one at Social Media Week really talked about using these very media platforms and techniques inside organizations. But what of organizational social change agents?

How to Find Your Social Media Marketing Voice and Tone 5.4K Flares Filament.io 5.4K Flares × Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice. We don’t want brands talking at us as if we are dollar signs. We want authentic communication. Finding a voice for your social media marketing can be difficult because the concept is somewhat unlike other optimization strategies online. What is the difference between voice and tone? When you jump into the discussion of voice in social media marketing, you can’t help but touch on tone as well. Voice: Your brand personality described in an adjective. Tone: A subset of your brand’s voice. Essentially, there is one voice for your brand and many tones that refine that voice. Voice is a mission statement. Another way of looking at voice is through a four-part formula suggested by Stephanie Schwab, writing for Social Media Explorer. Character / persona – Who does your brand sound like? How to find your voice

How to use categories and tags in your nonprofit blog - Social media and inbound marketing for non-profits Publishing posts in WordPress (.Com and .Org) entails the use of categories and tags. Essentially they’re a way for readers to easily find other articles on your blog. Sounds simple enough, right? No so. Why it’s easy to be confused about tags and categories If you’re new to blogging, understanding when to use categories and when to use tags can be challenging. A simple way to understand tags and categories The last time you went to the grocery store, how many different aisles did you find tabasco sauce in? Now think about all the various items around the store that included red peppers as an ingredient. So… Tabasco sauce (post) is located in a single aisle (category). Make sense?

The Silly Putty age of social media | The Social For something that seems very rudimentary in a world of iPhone apps and fancy smartphone operating systems, text-messaging services were getting a whole lot of love at October's edition of the monthly New York Tech Meetup. Along with about a dozen other start-ups eager to pitch the audience of potential partners, investors, and advisers, two back-to-back presentations from new companies called GroupMe and Fast Society showed off different takes on the same basic concept of group text messaging. They have extremely similar premises. Both GroupMe and Fast Society require a single user with an iPhone (or also, in GroupMe's case, a browser connection) to kick-start a group and invite people by phone number so that they can text away. GroupMe assigns that group a unique phone number; Fast Society uses a single short code for text messages, mandating that each user can only participate in a single "team" at a time. It gets even more specific. "It's one short-code always.

Which Department Owns Social Media? In the past, it was easy for businesses or brands to segment different types of outreach or communication into departments. Marketing and public relations often operated separately from one another; human resources, customer service and technical support all operated in their own distinct branches. While overlap did occur, for the most part, actions and activities adhered to a set organizational structure. But how do you classify social media? This is a loaded question with no clear-cut answer. Marketing and PR Social media is a natural extension of both marketing and public relations. In its November 2009 report on Social Media and Online PR, Econsultancy found that of the companies surveyed, 35% of companies managed their social media resources under the digital marketing team. Social media has proven to be a solid marketing tool, so it isn't surprising that many companies associate the two with one another. In his role as Lead Evangelist/PR, Wong manages all social media outreach.

A Big Picture Social Media Strategy It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value? What are the real costs? What impact does social media strategy have on organizational culture? This high level framework is designed to illustrate the social media learning curve and to help business and non-profit leaders understand how strategy relates to investment, value and culture. Axis Relationships Investment: As your organization moves along this axis, be prepared to increase your investment.Initially, most social media costs are related to time and labour. Business Value: As your brand moves along this axis towards integration and, possibly, a social business model, value SHOULD increase.Value will vary based on an organization’s definition. Business Culture: Phases of Social Business Evolution Emerging: Tactical: Integrated: Social:

Related: