15 Tools Every Social Media Manager Should Use This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. The 16 tools below will help you and your social media manager take on the complexity of the job. 1. Those who have Google Analytics installed on their website can use Visually’s Google Analytics Report: an app that creates a custom infographic of your website’s activity and performance. Pricing: Free 2. This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. 3. 4. Like Hootsuite, Sprout Social is a social media dashboard that monitors and manages multiple social networks. 5.
Making social media work professionally | Money PC Hanif Sanghar was so pleased to have been involved in an operation to catch two vicious attackers that he tweeted he had "arrested the offenders", even though the suspects had yet to stand trial. The tweet was deleted and he was reprimanded. Doctors and nurses at a hospital in Swindon were suspended after posting pictures of themselves lying face down on resuscitation trolleys, ward floors and on the Wiltshire air ambulance helipad on Facebook as part of an internet craze called "the lying down game". And in America teacher Ashley Payne lost her job after a parent spotted a Facebook picture of her with a glass of wine in one hand and a beer in the other. Reading these stories could give you the impression that there are certain careers where using social media is a recipe for disaster. The tweeting teacher Science teacher Rob Butler began tweeting as @cleverfiend about three years ago and has since built up a band of more than 800 followers. Tweet on the beat Social media medics
Fix problems with Facebook games, chat and more This article describes how to troubleshoot problems you might encounter while using Facebook in Firefox. In order to load games on Facebook like YoVille, FarmVille, Cafe, or Fishworld, you need to set the Flash plugin to allow saving information on your computer. Right-clickHold down the Ctrl key while you click on any Flash content and select . The Flash Player Settings Manager window will open. If you cannot connect to the Facebook website at all in Firefox: Check to see whether you can connect in another browser (such as Internet ExplorerSafariEpiphany). The Facebook Help Center has a troubleshooting page that lists known Facebook website problems and bugs. Clear cookies and cache Clearing your stored cookies and the Firefox cache can solve several common problems with Facebook, such as Farmville issues. Click the menu button , choose History and select . Check cookie settings If you receive an error message that mentions cookies after clearing your cookies and cache:
5 Reasons Listicles Are Here to Stay, and Why That's OK | Underwire Image: IS/Getty Lists are everywhere. They’re the bread and butter of sites like Cracked and BuzzFeed, and regular content or sporadic filler at dozens more. They’ve met with no end of resistance from the old guard, cantankerous readers and old-school journalists convinced that listicles (and their admittedly unfortunate portmanteau) are rotting our brains, destroying our attention spans, and generally contributing to the decay of all that is right and good. Are lists overused? 1. Welcome to the information age! With near-infinite information at hand, and reporting moving at more and more breakneck speeds to keep pace with social media, it’s easily to end up either trapped by choice paralysis or whittling away hours on end trying to keep up. Regardless of Reddit’s motto, there is no front page of the Internet; but lists, at their best, give us focused, annotated tables of contents. 2. The way we’re presented with information changes the way we process and interpret it. 3. 4. 5.
BBC punches holes in Facebook with virtual bagel stunt The BBC has conducted a test to show that Facebook ‘likes’ generated from sponsored ad placements within the social network may be of little value unless tightly targeted. The experiment, in which technology correspondent Rory Cellan-Jones bought ads for a fictional ‘virtual bagel’ company, found that many likes received from the global campaign appeared to be from fake accounts or users from Egypt that liked thousands of pages. With so much of the value of the social networking giant based on its potential ad revenue, and questions over the efficacy of advertising in its tightly controlled ecosystem circling, the exercise speculated that global activity in particular, whether it be number of ‘likes’ or clicks on ads, may be of little or no value. The page for the virtual bagel company was set up with very little information apart from a brief, vague description so that it would be of little interest to Facebook users.
Facebook issues in Google Chrome - Chrome Help Issue This Video Will Have You Completely Rethink How You Conduct Yourself Online And In Person (Video) World• Robert Gordon • We, as human beings, think that through social networks, we’ve somehow become more social creatures. The problem with this theory is, the more we “connect” online, the less actual human interactions we have, making us actually fairly unsocial. A new video breaks down exactly how the social aspects of human beings have evolved and transformed, showing how we’ve regressed from a social standpoint. Shimi Cohen shows exactly what’s wrong with our social structure now, and how we manipulate how we want to be presented to peers, family members, and potential mates on social media, rather than having vulnerable and genuine conversations in real time. Check out this video below, and take a moment to truly assess how you conduct yourself, both online and in person. Top Photo by Brittny Moore
Social Networks: Should Teachers be on it? By Jamie Kalicharan and Rose Calles | NY Teachers Social Networks: Should Teachers be on it? By Jamie Kalicharan and Rose Calles In today’s society, almost everyone is on a social network. Some people use social networks like Facebook and MySpace to connect with friends, family, and to make new friends. The big question is, should teachers be on these networks? We admit it, we have both been on MySpace and Facebook. Then there are those that keep information private like a high school English teacher. The AJC got hold of an e-mail sent anonymously (via an e-mail address that does not exist) to the district, supposedly from a parent complaining that one of Payne’s students read the status and then proceeded to refer to her friends as “b****.” Payne keeps her Facebook locked up, it’s private. Although, she did have other teachers on her friend list. These social networks could be harmful to the teacher and also the students. Link:
University of Gloucestershire - Cheltenham - Services d’affaires, Organisme pédagogique generational audience habits News organizations have been confronting the problem of a shrinking audience for more than a decade, but trends strongly suggest that these difficulties may only worsen over time. Today’s younger and middle-aged audience seems unlikely to ever match the avid news interest of the generations they will replace, even as they enthusiastically transition to the Internet as their principal source of news. Pew Research longitudinal surveys find that Gen Xers (33-47 years old) and Millennials (18-31 years old), who spent less time than older people following the news at the outset of their adulthood, have so far shown little indication that that they will become heavier news consumers as they age. Notably, a 2012 Pew Research national poll found members of the Silent generation (67-84 years old) spending 84 minutes watching, reading or listening to the news the day before the survey interview. Younger generations just don’t enjoy following news Older Americans’ habits show little change
Liability For User Generated Content on Facebook This means that advertisers are responsible for ensuring that all content on their promotional Facebook pages is in compliance with the Advertiser Code of Ethics, including content uploaded to the advertiser’s pages by other Facebook users. Background The Advertising Standards Board (“ASB”) is an industry-funded body responsible for evaluating complaints against advertisements and advertisers and applying Section 2 of the Advertiser Code of Ethics (“the Code”) of the Australian Association of National Advertisers (“AANA”) to settle questions of taste, decency, health, and safety in advertising. The details In this case before the ASB, a complaint was lodged in relation to the official Smirnoff Vodka Facebook page. The complaint referred to a 2011 Federal Court case (ACCC v. In its response to the complaint, Diageo argued that Smirnoff’s Facebook page was not a medium for advertising or marketing, but rather a networking tool facilitating communication between company and customer.
100 Ways to Use Facebook in the Classroom — OnlineCollege.org Back in 2009, we wrote a popular post, 100 Ways You Should Be Using Facebook in Your Classroom. Now almost three years later, educators are still finding great ideas for putting Facebook to work on our list. But at the same time, Facebook has changed so much, and the site has even more to offer for the classroom. So we've compiled a fresh batch of ways to make Facebook work in your classroom, some tried and true, and others that have evolved with Facebook. Read on, and you'll find a wealth of resources, assignments, and amazing uses for Facebook in any type of classroom. Resources on Facebook Facebook is so much more than vapid status updates. Ask for information: Instead of trusting Wikipedia, ask the crowd on Facebook. Projects & Assignments Facebook is an interesting platform for learning, and these ideas offer great ways to make the site a part of projects and assignments in your classroom. Sharing Collaboration & Discussion Classroom Management & Organization Apps & Groups
generational Media Consumption It is considered intuitive that younger people use more diverse devices than older people in order to consume media – but does that mean older adults don’t use any technology to get their news or enjoy television shows and movies? As our world and news cycle becomes faster-paced, in what ways are older generations making attempts to keep up with new media platforms? And how much further ahead of the curve are younger generations, really? Millennials* are at the front of the technology curve in terms of device usage, but what is critical to note is that, despite using less “traditional” platforms to consume media, they are still accessing similar types of information as other generations. Generation X*, while close to Millennials in many of their media consumption preferences, live in households that used more Video-On-Demand services in the past 30 days than all U.S. adults. SOURCE: Scarborough USA+ Study, Release 1, 2012. Want more generational insights?