Make Your Own Infographic
Infographics are to data what storytelling is to an annual report: a more engaging way to help bring attention and understanding to your nonprofit’s cause. Yesterday we looked at an interesting infographic that suggested a new way to view your volunteers. Today, let’s look at infographics in general – and resources to help your nonprofit get started on making your own. As Wikipedia explains, “Information graphics are visual devices intended to communicate complex information quickly and clearly”: Information graphics or infographics are visual representations of information, data or knowledge. For example, compare the Portrait of a Volunteer infographic we talked about yesterday with Pew Internet’s more conventional Portrait of a Twitter User, where a similar type of data is presented in a simple table. Any time you can translate data into an infographic – a compelling visual representation – you’re making it easier for your audience to take in the meaning behind the numbers.