9 Ways to Improve Customer Communication on Your Website. Daniel Alves is the design director for the small business web design division at the digital marketing and web design company, 352 Media Group.
If you’re like most business owners, getting leads online is the main reason you created a website in the first place. Sure, you may have a stellar SEO campaign, a beautiful design and an über low bounce rate, but without a well-planned contact strategy, you can’t turn those pageviews into conversions. Online conversions aren’t just for ecommerce websites. In fact, most businesses use their websites to initiate one-on-one conversations. By personally engaging a contact, you are more likely to turn that contact into a customer. First, you need to understand that most people don’t want to give their phone numbers or email addresses to yet another website — the thought of spam is horrifying. Follow these nine tips to make your website design and customer service more approachable, and thus, gain the trust of more customers. Go with the Flow. Good_infodesign_550.png (550×700)
What Is User Experience Design? Overview, Tools And Resources. Advertisement Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance.
What used to be a one-way static medium has evolved into a very rich and interactive experience. But regardless of how much has changed in the production process, a website’s success still hinges on just one thing: how users perceive it. “Does this website give me value? Is it easy to use? User experience design is all about striving to make them answer “Yes” to all of those questions. What Is User Experience? User experience (abbreviated as UX) is how a person feels when interfacing with a system. Those who work on UX (called UX designers) study and evaluate how users feel about a system, looking at such things as ease of use, perception of the value of the system, utility, efficiency in performing tasks and so forth.
UX designers also look at sub-systems and processes within a system. Why Is UX Important? There was no science behind what we did. Usability Is King For Your Product. Here’s How We Can Finally Measure It. “Life used to be simpler,” my mom says while making her fourth attempt to update her Windows firmware in order to install Office 2011 on top of Office 2008.
I don’t correct her, but I don’t believe her either. As far as I can tell, life has always been complicated; and certainly as long as my mother has been alive, there has been incredibly sophisticated technology in the world. (When she was my age, people were landing on the moon. Nothing simple about it.) What I do believe, though, is that life used to be more usable. But we know all this.
It may be old news, or even obvious to some, that poor usability can hurt customer relationships and hold back sales. Before I get right to answering that, consider customer service for a moment. As the service economy continues to evolve, more and more companies are working to measure and improve their customer-service performance as a key indicator of success. Critics of the metric say it is a blunt instrument, and maybe it is.
The Future of Customer Centricity: Insights from Top CEOs. Stop Designing Pages And Start Designing Flows - Smashing UX Design. Advertisement For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves.
Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process. Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for.
In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Start With The User When starting a new Web design project, we’re often handed a design brief, branding standards, high-level project goals, as well as feature and functionality requirements.
Two examples of popular user flows for e-commerce and subscription websites. Map User Flows Into Conversion Funnels Display Media.