Webinar: How to Measure Usability & User Experience. Webinar on demand The Final Debate On: Experts agree that it is important to measure User Experience.
But: How do you measure it? What do you need to ask users to find out which experience they had? In this webinar we will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr – Q and UX Score. Listen to 3 renowned industry professionals sharing their knowledge on the topic. Meet our speakers Jeff Sauro Founding Principal of measuringusability.com, Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. Tim Bosenick Managing Director of Gfk Sirvaluse Consulting at GfK Custom Research North America Inc. Lee Cooper Head of UX Research at UserZoom, PhD in Interactive Systems from Birmingham University, over 10 years of industrial experience, former UX Researcher at Google and Nokia.
Design Can Drive Exceptional Returns for Shareholders - Jeneanne Rae. By Jeneanne Rae | 1:00 PM April 4, 2014 It used to be about “us” and “them.”
“Us” were the people who believed that design could add significant value when tightly integrated with other business processes. “Them” were the majority of managers who didn’t get what design was all about in the first place. Today, however, the distance between “us” and “them” is getting smaller. And with good reason: From Target to Uber, business managers everywhere are starting to understand that the strategic use of design is making a difference in achieving outsized business results.
To better understand how design leads to returns, my company, Motiv Strategies, and the Design Management Institute worked together to produce a new tool that tracks the results of design-centric companies against those that are not. The index was constructed in the same fashion as other indexes that seek to isolate an industry sector (banking, biotech), geography (China), or size (large cap), for example. The Standard Interaction Design Process. Based on the analysis of the previous phase, the specification of the interaction design aspect of the project is set out.
This becomes a ‘contract’ that the interaction designer undertakes to fulfil in the creation of the design. This has advantages for both parties; the project sponsor knows what they will be getting and the interaction designer knows when they have finished; in interaction design, there is always some improvement or tweak that could be made. The HCD standard requires that the user requirements specification includes: Zing.ncsl.nist.gov/iusr/documents/CISU-R-IR7432.pdf. 'Live Labs': Prototyping Environments to Measure Customer Experience. In this digital age, companies have become accustomed to capturing real-time customer data from websites and apps with the click of a mouse or tap of a finger.
Nearly every interaction that a customer has on these digital platforms is logged in the form of 1’s and 0’s, making it cheap and easy for a designer to tweak a site’s interface and see almost instantaneously how that affects customers’ behaviors. In a physical service environment, however, obtaining that kind of rich quantitative customer experience data can be much more difficult. There, customer experiences are full of intangibles, with the sum-total of the experience made up of dozens of component parts: The texture of the floor, the level of lighting, the selection of music being played, the smells that pervade the space, the comfort of the seating, the way in which a server engages with you.
All of these things must work in concert to evoke a feeling and inspire the behaviors that will ultimately drive business results. Quick-UX. Quick Heuristics for User eXperience. Digg There are many procedures, rubrics, methods, analyses and theories with respect to assessing the overall User eXperience of a product.
Most User eXperience assessment approaches require a heavy investment of time, analysis and effort. Often, a quick assessment of User eXperience is more aptly called for. A quick assessment allows for rapid compilation of simple heuristics that can be very handy in providing… a summarized view of a product’s overall User eXperience, directional guidance for a product’s future development, and/or metrics for comparison with other products.
More detailed and extensive heuristics (many with hundreds of variables to evaluate) exist that delve into the finer details that lead to more directly actionable steps, but they are neither cheap in time nor money. Quick-UX is a method that I have developed and refined over time and frequently utilize when quick assessments are best suited to the task. JUS Journal Template. Www.tec-lab.ch/MiLE+_summary_dec04.pdf. Hoc.elet.polimi.it/garzotto/pdf/MiLE_UEIs_dec04.pdf. Three Indicators of Inefficient Life Science Websites.