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What is Google Hummingbird: A Cumulative Synopsis. On September 26, Google announced that for about a month, a new algorithm had been put in place.
The algorithm was called “Hummingbird.” But despite it’s animal-inspired namesake, hummingbird was nothing like Panda or Penguin. According to Amit Singhal, a change this big hasn’t been made since he first joined Google in 2001. It was a complete re-haul of the search engine. If that’s true, why did this fly under everybody’s radar for over a month, and what does it mean for the future of SEO? Refining the Long Tail The primary purpose of the new algorithm is to deal with “conversational search.” The new algorithm switches away from word-matching and toward concept-matching. By and large, this change doesn’t really effect major search terms. The purpose of the update is to determine the meaning of a search query. The update leverages Google’s vast Knowledge Graph, which contains information about 570 million concepts.
More emphasis has also been placed on the Knowledge Graph itself. A directory of direct links to delete your account from web services. Can't find what you're looking for?
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Facebook For Business: What You Need to Know. Facebook has created a new resource, "Facebook For Business," which provides instructions and examples of how to use all the promotional and advertising tools the company offers.
While the information goes across industries and company sizes, this portal was designed with the small to mid-sized business in mind. This launch comes after yesterday's earning's announcement, which said Facebook's ad revenue was up more than 50 percent in all regions. This resource site is a way for the company to continue that momentum by making it easier for businesses of all sizes to advertise. Here's How It Works Facebook For Business is a way for the company to start "simplifying and streamlining the way we communicate with advertisers and the industry," according to Christina McBride, Marketing Manager on Facebook's Business Marketing Communications Team. Launching today around 12 p.m. "It's the first time we've had a presence by industry and we'll be building this out over time," said McBride.
2012 Social Network Analysis Report – Demographic – Geographic and Search Data Revealed. 2011 marked the second year in which many social networks started to wane as social network saturation kicked in.
The questions remains, how many social networks can you actively stay up to date on? As Facebook became the mainstay for many users in late 2009 and into 2010 and continuing into 2011, we see the continued fallout in interest for many other social networks. There are still a few social networks that are growing, year over year, however, such as Tumblr, Reddit and Twitter, to name a few. We added coverage of the following social networks this year (in no particular order): Google PlusPinterestDribbbleGoodreadsQuoraSlideshareSquidoo 2012 Social Network Analysis Methodology: Reporting is the same as last year - most sites' search stats were pulled back by querying just their name.
All data continues to come from Google because they have one of the largest data sets on the web. The Search Traffic reports are based on proportionate search traffic for the given query. Badoo.com. 50 Top Tools for Social Media Monitoring, Analytics, and Management. Use these platforms to manage, measure, and analyze your social media marketing initiatives.
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