Should you repeat your tweets? Facts and figures from 1M tweets. It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren’t up online on twitter all day and that they are likely to miss your great news.
At Wisemetrics we like to look at statistics from lots of data points, and since we have our hands on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets. Some went into doing a fact checking analysis of their past tweets which they did repeat as featured in marketingland or Guy Kawasaki’s blog. Tomasz Tunguz, venture capitalist at redpoint even did a thorough statistical analysis of his full history of tweets and all concluded that indeed it is very valuable to repeat his tweets.
Our Data perspective By repeat we don’t mean “copy-paste” of the same tweet. Then we sample 1.5K accounts, looked at 3 months of their tweets and ended up analyzing 1M tweets. Findings 55% of twitter users repeat their tweets. La méthode RH d'Orange pour la transition numérique. Pour une entreprise comme Orange, au cœur de la transformation digitale, avoir des salariés motivés par ces évolutions est essentiel.
Et ces derniers sont plutôt favorables au mouvement initié, si on en croit le onzième baromètre social du Groupe et les questions spécifiques de l’échantillon représentatif : 91 % des salariés du groupe se disent prêts à tester de nouveaux outils et modes de fonctionnement liés au digital. Et, pour 75 % d’entre eux, les outils numériques qu’ils utilisent et la digitalisation du fonctionnement de l’entreprise contribuent à les rendre plus productifs dans leur travail. Comme le verre à moitié plein ou à moitié vide, ce résultat signifie aussi que, pour un quart d’entre eux, les outils proposés sont plutôt des gênes.
Et ils sont plus d’un tiers (37 %) à estimer qu’ils ne sont pas accompagnés pour vivre les changements digitaux et l’évolution des modes de travail. Des augmentations aux PLUS AUDACIEUX. L’incroyable culot de Michel et Augustin avec le boss de Starbucks. Les trublions du goût méritent décidément leur réputation.
On sait déjà que Michel et Augustin ont réussi à créer un univers drôle et décalé autour de leur marque de yaourts et de biscuits, en multipliant les clins d’œil, les coups de pub audacieux, le buzz rigolo… Depuis la création de la marque, les deux fondateurs ont posté sur Facebook et YouTube des dizaines de vidéos où ils se mettent en scène de façon humoristique, dans des magasins, des stations de métro, la rue.
Social Media Science: Best of Dan Zarrella. If you're a digital marketer, or have spent any amount of time working in or researching social media, you've no doubt heard about Dan Zarrella.
Whether you knew him as Hubspot's resident social media scientist, or as the author of several books, you've probably come across some of his unique insights about getting more engagement with your social media presence. His scientific approach and deep enthusiasm for all things social has benefited many marketers who want to understand how people behave online. 12 Tips To Craft Tweets That Will Get Retweeted. Looking for that perfect formula to create tweets that will get retweeted?
Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers. We’ve got 12 simple tips and tricks to help craft expert tweets that should result in more retweets and better engagement from your Twitter followers. 1. Use images Tweets with images are 94% more likely to be retweeted. 2.
Facebook : moins de visibilité pour les pages "likées" et commentées. Facebook a annoncé mardi une mise à jour de son algorithme de sélection des contenus affichés sur le fil d'actualités des membres, pour mieux prendre en compte les grandes tendances générales détectées grâce à l'outil déployé en fin d'année dernière, qui permet aux utilisateurs de signaler les messages qui ne les intéressent pas.
Trois modifications ont été apportées à la philosophie générale de la page, censée mettre en avant l'information qui sera la plus pertinente pour chacun. Twitter really doesn't want its top users to share Instagram links anymore. Twitter has a message for its top users: Stop sharing Instagram links.
The social network sent out prompts Thursday to a batch of its high-profile users, nudging them not to tweet links to Instagram photos, and instead post photos directly through Twitter, according to a copy of the prompt obtained by Mashable. The prompt (screengrabs of which you can see, below) was sent out to a group of notable users in media, entertainment, sports and other categories, according to a source close to Twitter. That same source characterized the prompt as an educational effort to show the service's celebrities and influential users how to use the native photo function to boost engagement. Image: Screengrab, Mashable The move comes a little more than two years after Instagram first disabled support for displaying images in tweets, which was around the same time that Twitter introduced native photo-editing and filters.
6 brands that are dominating on Instagram. Bob Cargill | December 2, 2014 | 2 Comments These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.
Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem. In fact, pretty much anyone who uses Instagram knows just how superior the ratio of likes and comments to followers on it is compared to other comparable online communities. Instagram makes it easy for businesses and consumers alike to share high-quality photos and videos with one another whenever, wherever.
6 brands that are dominating on Instagram. Celebrities aren't reading your stupid Instagram comments, but we are. Oprah might not see your crazy spam on her Instagram account, but comedian Brooks Wheelan does.
Or at least, when we asked him to. The former Saturday Night Live cast member, whose new stand-up album, This is cool, right? Instagram 'carousel ads' let you swipe left to learn more. Instagram broadened its options for advertisers on Wednesday with a new type of ad unit that lets readers swipe left to learn more about the brand or product.
Called carousel ads, the product was developed after marketers clamored for a way to "tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses," the Facebook unit wrote in a blog post on Wednesday. Instagram has addressed that need with the new Tinder-like functionality, although here, you swipe left instead of right if you like what you see.
Drawing on an analogy from non-digital media, the company likens carousel ads to multi-page advertising spreads in magazines. 5 IFTTT recipes to share Instagram pics like a boss. 3 ways brands can engage with shoppers on social media. This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items.
As marketers, we have to adapt. In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews and ratings. Instagram update adds new editing tools and post notifications. Instagram is making it easier to keep tabs on posts from friends, celebrities or other users you want to follow more closely. The app's latest update adds the ability to subscribe to posts from specific users and introduces two new editing tools that allow you to adjust the color tones of your photos The new editing tools, fade and color, appear in the app's adjust menu and allow you to tweak the way colors look in your photo.
Fade softens all of the colors in your image "to bring a quiet tone," Instagram says. The look is similar to certain filters already in the app but the fade tool seems to apply the effect in a more uniform way than filters, which focus more on particular parts of an image. Like other tools in the adjust menu, fade comes with a slider that allow you to control the strength of the effect. How to get the most out of Pinterest's Guided Search. Pinterest's relatively new search feature, Guided Search, is supposed to help you explore the site, "whether you know exactly what you want, or you're just starting to look around. " In other words, Guided Search is a clever yet easy way to sift through Pinterest's 750 million boards and 30 billion pins to find what you're looking for. We've taken a detailed look at Pinterest's Guided Search to find how to get the most out of this feature.
Even if you aren't a dedicated pinner, we recommend checking this out — join us on a tour below. Guided Search. Tumblr and Pinterest now fastest-growing social platforms. Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it's Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users. Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by TechCrunch on Tuesday.
Meanwhile, Facebook's active users grew by just 2%. Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they've actually used the site with some regularity. 10 Pinterest trends coming for your boards in 2015. Your 2015 New Year's resolution: Start pinning early and often. A new year means a head start on all those projects, whether it's a recipe you've been dying to try, finally planting that garden, or making the time to sit down for a fun DIY activity. It's also a great time to try new things beyond the common mason jar and kale salad. Pinterest's launches new 'Pin It' button for faster bookmarking. Pinterest launched a new "Pin It" button on Thursday that makes it faster for users to bookmark content across the Internet.
According to the company, the new and improved button, which Pinterest users can install as an extension for web browsers including Safari, Chrome and Firefox, trims the number of clicks needed to save web content — articles, photos, and so on — from six clicks to three. "The Pin It button is how you save anything you want for later," Pinterest Product Manager Cesar Isern wrote in a post.
Pinterest to hit 50 million active users in US next year, new data says. This story has been updated. Pinterest may need to pin some more users. The visual bookmarking service is projected to have just more than 47 million monthly active users in the U.S. this year, and top 50 million next year, according to a new estimate from researcher eMarketer. If accurate, that puts Pinterest far behind Facebook, which reported having 128 million daily active users in the U.S. back in 2013.
It's also well behind Twitter, which claimed 63 million monthly active users in the fourth quarter of 2014. Pinterest raises $367 million in funding at $11 billion valuation. 9 things you need to quit crowdsourcing on Facebook. Instagram update adds new editing tools and post notifications. Facebook now has 2 million advertisers.
Facebook introduces 'Relevance Score' for ads. In another effort to refine and improve ads that users see in their Facebook News Feeds, the company introduced a Relevance Score for ads this week. The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences. The numbers are a reflection of the ratio of positive to negative interactions. Facebook said those interactions vary, but they are mostly determined by the ad's objectives and may include video views and conversions. The new measurement is not used for ads with guaranteed delivery — those bought through reach and frequency.
"Relevance score has a smaller impact on cost and delivery in brand awareness campaigns, since those ads are optimized for reaching people, rather than driving a specific action like installs," Facebook explained in a blog post. For advertisers, Relevance Scores are likely just one of many metrics that will show that an ad is working. The future of journalism is the Facebooking, Tweeting, Instagramming, Snapchatting, Meerkatting millennial.
Facebook ads get smarter. Like it or not, Facebook advertisements just got even smarter. Facebook finally opens its data firehose to select advertisers. Facebook is changing how it counts Likes. Everything you need to know about the changes coming to Facebook. Facebook announced a series of features and updates at its annual F8 Developer Conference in San Francisco on Wednesday, and while the news is mostly targeted for developers and app designers right now, it could eventually mean big things for Facebook users. CEO Mark Zuckerberg kicked off the two-day long conference with a major update to Facebook Messenger, the social network's chatting tool. Facebook unveils VR-ready 'spherical videos' for News Feed. Embedding Facebook videos on websites is now possible. How to use Facebook for thank you notes.
Facebook is making it easier to find events you want to go to. 14 ways to dramatically improve your Facebook ad campaign. How To Really Measure Your Facebook Success [Infographic] #Infographic: Four tips for more #Facebook engagement via #BornToBeSocial. Comment lancer un produit ?
15 Tips for Compelling Company Updates on LinkedIn.