Snapchat Partners With Three Non-Profits To Launch A ‘Safety Center’ Tuesday was/is* Internet Safety Day (*depending on your location) and Snapchat took the opportunity to raise awareness of safety on its service after it introduced its a ‘Safety Center’ resources site in partnership with three non-profit organizations. “Most of our community uses Snapchat every day, and it’s a big part of their lives, that’s why we’ve built this safety center with real-world, practical advice for staying safe while using Snapchat,” the company said. The Safety Center — which can be found at snapchat.com/safety — is primarily targeted at parents and teachers who know little about the service, but there is also information for users, such as its community guidelines.
Snapchat said it has partnered with three non-profits — ConnectSafely, iKeepSafe, and UK Safer Internet Center — for this project. Snapchat made even more headlines than usual this week after a teenage user posted a photo with the body of a 16-year-old who he is believed to have been murdered. Madonna to Premiere Music Video on Snapchat Today. Instagram Hits 300 Million Monthly Users To Surpass Twitter, Keeps It Real With Verified Badges. It’s no fad. Just nine months after hitting 200 million users, Instagram now says 300 million people use its photo app every month, with 70% of them coming from outside the US.
That makes Instagram officially bigger than Twitter, which had 284 million active users as of six weeks ago. Instagram’s been going strong for four years now, and despite fears that the acquisition by Facebook would screw it up, there’s now 70 million photos shared each day, and over 30 billion total. Instagram CEO Kevin Systrom says “Over the past four years, what began as two friends with a dream has grown into a global community.” Between Facebook’s 1.35 billion, Messenger’s 500 million, and WhatsApp’s 600 million users, Facebook has developed a jaw dropping mobile footprint. With growth steady, Instagram is now looking to strengthen its authenticity. In the same vein of keeping it real, Instagram says it’s now gone from deactivating spammer and fake accounts to full-on deleting them.
Microsoft-Backed Inlope Is An Interest-Based Local Social Network. Is there room for another social network in your life? Inlope, a Munich, Germany-based startup which was founded last year and has just launched its app reckons so. And it’s not alone — having persuaded Microsoft to cover its costs for a year while it seeks to scale its idea into a living and breathing local social network. Inlope is not disclosing how much money Microsoft is handing over but CEO and co-founder Chris Obereder told TechCrunch this is not your typical investment for equity. Indeed, Microsoft is not paying to own any of the startup. The app in question, with that rather unlovely name of Inlope — which stands for interests, local and people, in case you’re wondering — has just gone live on the iOS App Store, currently available in English and German.
So what exactly is Inlope? Users can post the usual digital suite of text, pictures and video to their interest groups within Inlope, much like any other messaging or social app. Interest-based you say? Vine's new 'Favorite' button enables push notifications for Viners you never want to miss. Following people on social media is an appreciable convenience, but sometimes your feeds can become cluttered if you’re following too many accounts, making you miss updates from the accounts you most care about.
Today, Vine introduced account favorites to make it easier to keep track of your preferred Vine users. Once you tap the star icon on the top right of a profile, you’ll start to receive push notifications every time a favorited user posts a Vine. You can view all your favorites or update notifications from the settings menu as well. It’s a small but useful change if you don’t want to miss out on the best little six second clips Vine has to offer. ➤ Don’t miss Vines from your favorite Viners. Yelp Adds Deals and Gift Certificates for Users in Europe. Yelp today announced that it has added the deal and gift certificate functionality previously only available for US users, to its platform for people based in the UK, France, Germany and Spain.
In a nutshell, the move means that business owners listed on Yelp can offer incentives to customers directly from their Yelp profile, and similarly, customers can buy gift certificates on Yelp for local businesses. Once you’ve purchased a deal or gift certificate, you’re emailed a voucher and just need to show the bar code in store to redeem it.
While the deals and gift certificate options might be new to users in Europe, the two features have been available to users in the US since around August 2012, so it certainly took long enough to expand them to new markets. ➤ Yelp Deals and Gift Certificates. Viber Launches Public Chats for Listening in on Celebrities. Mobile messaging and VoIP app Viber today announced a new Public Chats beta feature that will allow public figures and companies to share group discussions with fans. At a launch event, Viber CEO Talmon Marco described Public Chats as a social experiment. The feature, which goes live for users at midnight GMT on Wednesday, is intended to satisfy our morbid curiosity about what other people are chatting about.
Users won’t be able to contribute to public chats, but Viber does plan to enable user comments in the future. Viber will feature popular chats in a new section in version 5.1 of its iOS and Android apps. The most popular chats will be featured on the home screen of the Public Chats section of Viber. Launch partners include blogger Perez Hilton, YouTuber Tyler Oakley, musician Pixie Lott, DJ Paul van Dyk, fashion company Next Model Management and football channel COPA90.
. ➤ Viber [iOS | Android] Snapcash gives us a glimpse at the future of mobile payments. Today Snapchat unveiled a partnership with payment processor Square to launch payments inside the Snapchat app. The feature, dubbed Snapcash, allows users to send money to friends on the network by simply typing the amount and hitting send. With Snapcash, we’re finally starting to get a glimpse of a promising future of mobile payments. These types of frictionless payments aren’t exactly new. Square has allowed users to send money over email for some time now, while competitors like Venmo allow users to send payments with simply a mobile number. However, despite the choices before today, they’ve been going about it wrong. Many of these payment companies have been focused on building out their own networks or messaging system in order to pay friends. Some of them have systems that are attached on top of social networks to send payments to others, but they still require the recipient to be registered on the payment service to actually receive the money.
Venmo in action Image via Techcrunch. Instagram Video Aads are Rolling Out Today. Memeoirs now lets you make picture books out of your WhatsApp conversations. Tony Hawk's Golden Rules of Instagram. On Oct. 6, 2010 — four years ago Monday — a little mobile app called Instagram publicly launched. The following month, skateboarding legend Tony Hawk joined, becoming the first major public figure to make an account. The month after that, Instagram announced hitting the 1 million user mark. Today Instagram boasts more than 200 million users; 1.4 million of them follow Hawk. He uses it to share more or less what you'd expect — cool skateboarding clips, travel photos and the occasional righteous #TBT post — but says it's actually most valuable to him in a completely different way.
"If I hear a name of a younger guy from out there in the skateboarding wild, the first thing I do is look at their Instagram," he says. More than 3,000 posts later, the 46-year-old Hawk has some go-to filters (Hudson stands out, he says) and Instagram pet peeves. Mashable: So you follow about 375 people on Instagram. Hawk: The Fat Jewish is always hilarious. OK, now everyone has their Instagram pet peeves. Science Inc.’s Refame Connects Influencers With Advertisers On Vine And Instagram. Startup studio Science Inc. is announcing its latest project — Refame, a marketing platform for social apps Vine and Instagram. Science’s approach to startups is pretty diverse — it launches new companies, invests in others, and also acquires teams and products.
In this case, it’s launching Refame as part of Science Growth Labs, the organization’s division for customer acquisition and marketing, with a particular focus on reaching millennials. Refame is building up a network of users who are influential on Vine and Instagram, and it says it has developed and algorithm which determines which users will help a specific advertiser increase brand awareness and grow their audience among their target demographic. It then connects both sides so they can create custom social video campaigns, and it offers analytics to track the success of those campaigns.
This isn’t the first time Science has gotten involved in marketing on social media. Instagram Ads Arrive in the UK. As promised, Instagram is bringing ads to its users in the UK. They will begin to appear in the app later today and will feature “carefully selected brands” such as Starbucks, Cadbury and Sony Music. Ads will be highlighted with a “Sponsored” tag next to the name of the photo or video’s creator. The hope is that they’ll be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed. “We want ads on Instagram to be as engaging and high-quality as the experience of flipping through a favourite magazine,” James Quarles, Global Head of Business and Brand Development at Instagram said.
Advertising is the first attempt by Instagram to monetize its hugely successful photo and video-sharing service. The company has been deliberate in its roll-out however, starting in the US with only “occasional” ads in its feed. Instagram confirmed back in June that it would also bring ads to Canada and Australia. Top image credit: Justin Sullivan/Getty Images.
9 Snapchat Tips and Tricks You May Not Know About. Snapchat's latest update brings a number of impressive improvements to the popular photo-sharing app we all know and love. From convenient shortcuts to new tools for creating snap masterpieces, many of the app's best features are difficult to find. Well, you can end your search now, because we're covering the ins and outs of navigating Snapchat's hidden features, which will help transform your snap into a work of art. Whether you're a Snapchat newbie or power user, you can step up your snap game by learning how to unlock these tips, tricks and secrets. 1. Activate cool features in your settings. First, make sure you have an up-to-date version of Snapchat downloaded on your device. Once the app is updated, open it up. Image: Screenshot Snapchat In this section, you can enable bonus features such as filters, front-facing flash, replay and special text, and also choose the number of best friends you want displayed on your "Send To" screen. 2. 3.
Draw in the color white. Draw in the color black. Instagram Launches One-Touch Photo And Video Messaging App Bolt Outside The US. Instagram is taking on Snapchat by turning your best friends’ faces into the shutter button with today’s official release of its first standalone app Bolt, but only Singapore, South Africa, and New Zealand will get this initial phase of the iOS and Android rollout. Designed for lightning-fast, ephemeral one-to-one video and photo messaging, Bolt was accidentally outed in promo banners that appeared on Instagram last Thursday.
Now the company is officially trickling out Bolt in hopes of powering visual communication with your closest friends and family. The download links won’t work if you’re not in these three countries. Instagram says it picked them because they each feature high Instagram usage, deeply interconnected communities, high penetration of Android Ice Cream Sandwich, and speak English. Bolt is barging into the already extremely crowded photo and video sharing space. I’m not so sure. How Bolt Works One intriguing feature is ‘shake to unsend’. That’s it. Bolt doesn’t. Foursquare Reveals New Logo and Previews Overhauled App. Foursquare is preparing a major redesign of its original mobile app. After it pulled the traditional check-in and launched a new, standalone app called Swarm, the company is giving its existing discovery and location-based recommendation app an entirely new look and feel. For starters, Foursquare is rebranding. The new typeface uses a darker shade of blue, while swapping out the iconic check-in logo for a pink ‘F’ emblem.
Inside the app though, you’ll find a new navigation bar at the bottom, with the options Find a Place, Here, Tips and Profile. The first option has large, photo-centric segments recommending places nearby and businesses that cater to your specific tastes. If you have the Swarm app installed, Foursquare is promising that the two will “work seamlessly together.” To that end, Foursquare is shifting all check-ins over to its Swarm app tomorrow. Foursquare says its new app will be available “in a couple of weeks. . ” ➤ Foursquare [Blog Post] Strategic Minimalism to Boost Instagram Engagement. Eric Dahan is co-founder and CEO of InstaBrand, the Web’s premier Instagram/Vine influencer platform.
The recent release of Instagram 6.0 and its array of 10 new advanced photo editing features gives users more control over the look and feel of their photos with increased customizability. Now, in addition to choosing a filter, users have the option to straighten, adjust brightness (contrast, warmth, saturation, highlights, shadows), add a vignette, apply tilt shift, and sharpen an image. This is a big shift for the photo-sharing platform originally hailed for its streamlined UI and straightforward, user-friendly photo editing tools. For brands hoping to utilize Instagram as an organic, grassroots means to engage new and existing followers alike, this new Insta-release means re-evaluating whether more customizability means more or less success when it comes to launching and maintaining profitable Instagram campaigns. 1. 2. 3.
Consistency is everything. 4. 5. What are you waiting for? The 11 Types of Snapchat Users Everyone Knows. Marketing Instagram Style: What Marketers Need to Know. WhatsApp Co-Founder Brian Acton Talks About Not Getting “Swallowed By The Borg” At StartX. Here's What Instagram's New Editing Tools Can Do For You. Mashable. How to Increase Your Instagram Visibility: 5 Tips.
How A Mobile App For Honesty Can Make You A Better Marketer. Mashable. 3 Brands That Are Driving The Future of Social-Mobile Shopping. Google Gets Around to Joining Instagram. How to Get Your Business Started on Instagram: 5 Tips. Chat App Kik Introduces a Virtual Currency. Is Instagram's Separation From Foursquare Premature?
Mashable. Snapchat adds IM and video calls, but messages will disappear when you leave a conversation. WhatsApp Passes 500 Million Active Users. Piggybacking: Marketing for The Age of The Network Effect. 8 Ways You Can Create a Winning Instagram Profile. Mashable. Mashable. Mashable. Instagram Hits 200 Million Users. Instagram Photos With Faces Get 38% More Likes. This 20-Year Old Stop-Motion Animator Can Make Magic. DoSomething.org Is Upping the Snapchat Game. Instagram Lands Its First Big Ad Deal. Vine Updates Rules, Terms of Service to Prohibit Sexual Content. McDonald's Joins Snapchat.
Weishi, A Chinese Vine-Like App, Chalks Up 160M Views In A Day. How to Get Customers to Post Instagram Pictures. Telegram Saw 8M Downloads After WhatsApp Got Acquired. Line Claims Record Growth Following WhatsApp Outage. 26 Ways Social Media Marketers Use Smartphone Apps. Southeast Asia Shows WhatsApp Isn't Undefeatable. Tencent Is Reportedly Teaming Up With Jingdong. Social Video Success for Brands on Vine and Instagram. Kakao Talk Lands on Nokia Asha Devices. A Hack On Snapchat Is Sending Fruit Smoothie Photos To Users. Asian Chat App Line Now Has a 'Theme Park' Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment. 10M Messages Were Sent on WeChat In One Minute On Chinese New Year Eve.
Snapchat Makes You “Find The Ghosts” To Keep Hackers From Stealing Your Phone Number. How to Turn Your Instagram Fans into Brand Advocates. HBO's 'Girls' Is Now on Snapchat. Foursquare Details How it Rewards and Punishes its Superusers. How to Get Started With Keek.