Brice Escarguel sur Twitter : "Mes 10 prédictions pour 2015 via @FredCavazza #Bigdata #Social. Mes 10 prédictions pour 2015. Croyez-le ou non, mais ça fait 10 ans que je me prête au jeu des prédictions (2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013 et 2014).
Il n’y aura pas de prédictions farfelues pour 2015 dans la mesure où j’anticipe une intensification / confirmation de ce que nous avons déjà observé cette année. Comment Facebook veut forcer les marques à acheter de la publicité. Obtaining CMO buy-in for social media. So you have ambitious plans for a new social media program that will build brand buzz and drive business impact?
There’s just one problem: you need a big budget to match your big dreams. Though social media budgets are projected to double in the next five years, many social media marketers still report feeling underfunded. Escarguel : Your Tumblr pictures can be ... A company will scan your Tumblr pictures to work out what brands you love. When Yahoo bought Tumblr for more than a billion dollars, a lot of us wondered how it would ever turn a profit.
After all, people sharing cat GIFs and monochrome erotica didn't seem like a very effective business model. According to Mashable, however, the social network is going to earn its keep by helping big brands like Coca Cola and Nike understand how they're perceived. That's because Tumblr is hooking up with analytics firm Ditto, which will scour your pictures looking for sneakers and soft drinks in the frame.
It'll then pass this data on to the companies involved for a fee, helping them to ensure the teenagers are all praising the right sort of soda at the next box social, or something. Update: Tumblr's reached out to confirm the deal, a "firehose partnership" with the agency, will go ahead this week. Age and Gender Matter in Viral Marketing - Kelsey Libert. By Kelsey Libert | 11:00 AM August 18, 2014 Nearly every digital marketer has a goal of creating a viral campaign.
Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online. To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions: CuriosityAmazementInterestAstonishmentUncertainty. Sales Still Matters More than Social Media - Frank V. Cespedes. By Frank V.
Cespedes | 12:00 PM August 15, 2014 It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Two recent blogs published by HBR.org are representative and, I believe, wrong. Walter Frick, an HBR editor, contrasts the enthusiasm of executives for spending money on digital initiatives versus their relatively unsupportive boards. “Digital growth is appropriately a priority for a diverse swath of organizations, and boards need to get with the program,” he writes. Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital . . . are picking up steam.”
This is a caricature, but not by much. 4 Mistakes Marketers Make When Trying to Go “Viral” - David Spitz. By David Spitz | 11:00 AM August 6, 2014 Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?
The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild oceans of social media, preys on its victims. In fact, quite the opposite is the case: unlike viruses, people actively choose to engage with marketing messages and to share them (or not) with friends. Facebook ad clickthrough rates 2014. Value/Importance: ★★★★★ Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting severely limited.
According to this Social@Ogilvy report, the organic reach of brands’ posts may soon reach zero, meaning that brands will no longer be able to reach their Facebook fans at zero cost. They recommend advertising as one option, which begs the question of the clickthrough rates and costs of Facebook ads. This new report from Facebook retargeting service AdRoll provides useful data for brands to make the case for investment in Facebook advertising. The research shows that overall clickthrough rates of both News Feed targeting on desktop and mobile were significantly better than general web retargeting according to the report, with desktop having 8.1x higher CTR and mobile having 9.1x higher CTR. Few Consumers Actually Heed Social Media - Ed O'Boyle. By Ed O'Boyle | 1:03 PM June 23, 2014 Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media.
Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue. But just-released research from Gallup’s State of the American Consumer report suggests that much of these efforts have been misguided. Social media are not the powerful and persuasive marketing force many companies assumed they would be. Holiday discounts offered to travellers with a large number of social media followers.
Marketing & Advertising Tourism & Travel Offering deals to social network users with a large number of followers is based on the logic that the cost of the discount will hopefully be outweighed by the subsequent exposure and publicity.
We’ve already seen the model employed by fashion brand Volga Verdi, and now Hotelied is looking to apply the same thought process to the travel industry. L'implacable recette de Nestlé pour éviter d'être maltraité sur Facebook - Challenges. Facebook affine sa stratégie mobile avec de nouvelles fonctionnalités. Retailers Get Creative with Pinterest. Le groupe HighCo investit dans Milky. How Target’s ‘Awesome Shop’ Uses Pinterest To Boost Sales. Target, which has recently shifted gears to its online shop after experiencing declining sales, has now rapidly put together a special Pinterest compilation.
The Target ‘Awesome Shop,’ which was assembled in just a couple of weeks by the company’s in-house RAD (Rapid Accelerated Development) team, is still in beta, but it allows you to sort top-pinned items by certain preset categories as well as view the overall most most-pinned items in the online store. Pinterest has previously been of help to Target. While online sales made up a measly 2% of its $73 billion total sales in 2012, they saw a 70% increase in traffic from Pinterest in the six weeks after the Pinterest rolled out its Rich Pins feature.
Jive, Microsoft, IBM & Salesforce leaders du Social Software 2013 selon Gartner. L’édition 2013 du Magic Quadrant « Social Software in the Workplace » de Gartner vient de consacrer les 4 éditeurs Jive, Microsoft, IBM et Salesforce comme les leaders du marché, sur un total de 20 protagonistes. Donc rien de surprenant, à part la faible présence d’éditeurs français, représentés uniquement par BlueKiwi. Ce qui est plutôt intéressant, c’est d’observer cette dynamique du marché sur les dernières années, et constater que le haut du panier a été souvent trusté par les mêmes acteurs, et que les concentrations ont fait en sorte que le nombre d’intervenants soit plus limité. Ainsi, depuis 2007 et jusqu’à la récente édition 2013, 70 éditeurs ont figuré au total dans le Magic Quadrant mais seulement 7 étaient présents à chaque édition !
The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning. Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server.
" It would likely make money hand over fist, and is clearly the main future-focused impetus for the patent. But it's far from the only one. Est-ce la fin du social commerce ? Le Facebook Shopping est une pratique dont nous avons beaucoup parlé en 2011. Building Customer Communities Is the Key to Creating Value - Bill Lee.
By Bill Lee | 1:00 PM February 1, 2013 What are your customers telling their friends and colleagues about your business? As I described in my last post, your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services.
Creating and capturing such value from customer relationships doesn’t just happen, no matter how stellar your products and services are. Epiphanie : Leclerc joue le couplage Twitter - Facebook pour ses opérations promotionnelles. Les enseignes avancent sur tous les fronts et il faut admettre que c’est tout à leur honneur d’arriver à suivre ces évolutions rapides et impliquantes du commerce, évolutions liées aux nouvelles technologies mais aussi à la volonté du shopper d’être cross canal et libre … Oui car c’est bien lui qui dicte la loi … Et toutes les initiatives et nouvelles aventures mixant on et off drive, click&pickup, appli et site mobile, comparateurs .... sont immédiatement plébiscitées par les clients. Et je rends hommage aux distributeurs, car ces ''grosses machines'' que sont les ''entreprises de distribution à réseaux'' sont pour moi bien en avance sur les marques, malgrès leur inertie structurelle.
Par contre en ce qui concerne les réseaux sociaux, il n'est pas facile de savoir sur quel pied danser pour les distributeurs. E-commerce et mobilité : l’eldorado des entreprises à l’horizon 2013. Le digital a bouleversé les habitudes de consommation des français qui optent toujours plus activement pour l’achat en ligne. Social Media trends. Le blog de l'agence de communication interactive et digitale You to You: campagnes de buzz marketing, communautaire, soirees blogueurs, rp interactive, marketing 2.0, buzz.
Le vide poches / expression : le blog du marketing 2.0 de la plateforme PSST (opinions et tendances 2.0) by jérémy dumont. E-conomy. Le Blog /// Agence marketing digital, viral, buzz et media sociaux ★★★ Vanksen. Real Time Search - Social Mention. Social Media, Community Management, Social CRM, e-Reputation par Cédric Deniaud. E-marketing / Social Media / Marketing viral / Search marketing / Web 2.0 / E-commerce. Reseaux Sociaux & Communautes Virtuelles.
MediasSociaux.com. A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy. Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.
Podcast Harnessing the power of word of mouth McKinsey’s Ole Jørgen Vetvik explains a new way to measure the impact of word of mouth, and how marketers can use it to influence consumer behavior. Indeed, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. As online communities increase in size, number, and character, marketers have come to recognize word of mouth’s growing importance.