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LinkedIn's Latest App Takes On The Office Directory. LinkedIn is expanding its arsenal of apps with Lookup, a tool intended to help people connect with their colleagues.

LinkedIn's Latest App Takes On The Office Directory

Unveiled on Wednesday, the professional network’s new offering allows users to find and view contact information for other employees at their company, essentially serving as an online directory. "Most companies have some crappy directory service that either they’ve created themselves or they’re [paying for]," Lookup’s project lead, Ankit Gupta, told Re/code. The new app seeks to replace those dysfunctional systems with a streamlined, company-specific network. Lookup users will need to verify their employer by providing a work email address. They will then be able to track down coworkers’ profiles and contact information, without entering specific filters or search terms.

GE Wants to Give Industrial Machines Their Own Social Network With Predix Cloud. An airplane's "black box" flight data recorder helps investigators understand how a crash happened.

GE Wants to Give Industrial Machines Their Own Social Network With Predix Cloud

But with ubiquitous sensors and the ability to analyze petabytes of data online, technology could some day predict how future crashes will happen, and how to prevent them. "I don't want to promise that we will build it…but it is definitely possible," says Harel Kodesh, manager of GE's Predix cloud-computing service. Predix Cloud is designed to serve the industrial Internet—machines talking to each other to monitor and improve the efficiency of planes, trains, oil wells, wind farms, or medical equipment.

For Mark Zuckerberg, The Future is Immersive. Three years ago, Facebook didn’t really have a mobile business.

For Mark Zuckerberg, The Future is Immersive

Now, mobile is its core business. Facebook released its second quarter earnings report this afternoon, revealing revenues of more than $4 billion, and that mobile advertising represented about 76 percent of that revenue. That’s up from 62 percent during the same quarter last year. L’irrésistible ascension de Facebook. Facebook Wants to Own Your Life, Not Imitate Amazon. Tech giants increasingly want to be the one and only stop for every aspect of your life.

Facebook Wants to Own Your Life, Not Imitate Amazon

They want to be where you go to socialize with friends, where you go to read the news, and where you go to be entertained—without ever leaving their enclave. They also want to be the place where you go to shop. As first reported by BuzzFeed, Facebook announced this week that it has begun testing virtual storefronts on company Pages, so consumers can shop without ever leaving its app or site. Brice Escarguel sur Twitter : "Melty renonce à la course au buzz - via @LesEchosLive #social #digital... Melty renonce à la course au buzz.

Brice Escarguel sur Twitter : "La télévision met la pression sur Facebook et Twitter - via @LesEchosLive #social #media. La télévision française met la pression sur Facebook et Twitter. Il ne faut jamais dire jamais.

La télévision française met la pression sur Facebook et Twitter

Facebook's New In-App Search Could Be a Google Nightmare. Over the last few weeks, some Facebook users noticed a seemingly small change to their iOS app.

Facebook's New In-App Search Could Be a Google Nightmare

While updating their statuses, in addition to options for adding an image, tagging a friend, picking just the right sticker, or sharing their locations, they saw a new icon. It led to page called “Add a Link,” where their queries were met with relevant results from around the internet, that they could then share quickly and seamlessly with friends. “We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments,” a Facebook spokesperson confirmed to WIRED. L'appli mobile Pumpkin se rêve en réseau social du paiement - Les Echos. Brice Escarguel sur Twitter : "Mes 10 prédictions pour 2015 via @FredCavazza #Bigdata #Social. Mes 10 prédictions pour 2015. Comment Facebook veut forcer les marques à acheter de la publicité. Obtaining CMO buy-in for social media. So you have ambitious plans for a new social media program that will build brand buzz and drive business impact?

Obtaining CMO buy-in for social media

There’s just one problem: you need a big budget to match your big dreams. Though social media budgets are projected to double in the next five years, many social media marketers still report feeling underfunded. How can you convince your senior marketing leadership to invest in social? Escarguel : Your Tumblr pictures can be ... A company will scan your Tumblr pictures to work out what brands you love. Age and Gender Matter in Viral Marketing - Kelsey Libert. By Kelsey Libert | 11:00 AM August 18, 2014 Nearly every digital marketer has a goal of creating a viral campaign.

Age and Gender Matter in Viral Marketing - Kelsey Libert

Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online. Sales Still Matters More than Social Media - Frank V. Cespedes. By Frank V.

Sales Still Matters More than Social Media - Frank V. Cespedes

Cespedes | 12:00 PM August 15, 2014 It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Two recent blogs published by are representative and, I believe, wrong. Walter Frick, an HBR editor, contrasts the enthusiasm of executives for spending money on digital initiatives versus their relatively unsupportive boards.

“Digital growth is appropriately a priority for a diverse swath of organizations, and boards need to get with the program,” he writes. 4 Mistakes Marketers Make When Trying to Go “Viral” - David Spitz. By David Spitz | 11:00 AM August 6, 2014 Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?

4 Mistakes Marketers Make When Trying to Go “Viral” - David Spitz

The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild oceans of social media, preys on its victims. In fact, quite the opposite is the case: unlike viruses, people actively choose to engage with marketing messages and to share them (or not) with friends. That’s why some have suggested describing what the best marketers create as spreadable media rather than viral content.

Marketing has always been about meanings created between a company, their audience and a wider culture or community — as the great ad man Jeremy Bullmore once said, “People build brands the way birds build nests, from scraps and straws they chance upon.” Mistake 1: Trying to start from third gear. Facebook ad clickthrough rates 2014. Value/Importance: ★★★★★ Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting severely limited. According to this Social@Ogilvy report, the organic reach of brands’ posts may soon reach zero, meaning that brands will no longer be able to reach their Facebook fans at zero cost. They recommend advertising as one option, which begs the question of the clickthrough rates and costs of Facebook ads. This new report from Facebook retargeting service AdRoll provides useful data for brands to make the case for investment in Facebook advertising.

The research shows that overall clickthrough rates of both News Feed targeting on desktop and mobile were significantly better than general web retargeting according to the report, with desktop having 8.1x higher CTR and mobile having 9.1x higher CTR. Few Consumers Actually Heed Social Media - Ed O'Boyle. By Ed O'Boyle | 1:03 PM June 23, 2014 Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media.

Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue. Holiday discounts offered to travellers with a large number of social media followers. Marketing & Advertising Tourism & Travel Offering deals to social network users with a large number of followers is based on the logic that the cost of the discount will hopefully be outweighed by the subsequent exposure and publicity. We’ve already seen the model employed by fashion brand Volga Verdi, and now Hotelied is looking to apply the same thought process to the travel industry. Hotelied is focused on serving “lifestyle” properties and luxury four-star and above hotels. It offers these organizations the opportunity to target heavy discounts towards influential travellers with a large amount of social media clout, but deals can also be targeted towards travellers from certain industries — for example, users who work in fashion or entertainment — or to frequent travellers.

When the model works, it offers a win-win for both the organizations offering the discount, and the consumer. Website: Contact: L'implacable recette de Nestlé pour éviter d'être maltraité sur Facebook - Challenges. Facebook affine sa stratégie mobile avec de nouvelles fonctionnalités. Retailers Get Creative with Pinterest. Le groupe HighCo investit dans Milky. Le spécialiste des solutions marketing acquiert 48% du capital de l'agence française social media. HighCo, spécialiste européen des solutions marketing, vient d'annoncer avoir acquis 48% du capital de Milky, agence française qui touche à tout ce qui concerne réseaux sociaux et mobile.

L'agence qui compte 23 collaborateurs a été fondée par Pierre Mathuchet et compte parmi ses clients des marques telles que Canal+, SNCF et Clarins. Elle a réalisé une marge brute de plus d'1,5 million d'euros en 2013, en croissance à 2 chiffres par rapport à 2012. How Target’s ‘Awesome Shop’ Uses Pinterest To Boost Sales. Jive, Microsoft, IBM & Salesforce leaders du Social Software 2013 selon Gartner. L’édition 2013 du Magic Quadrant « Social Software in the Workplace » de Gartner vient de consacrer les 4 éditeurs Jive, Microsoft, IBM et Salesforce comme les leaders du marché, sur un total de 20 protagonistes. Donc rien de surprenant, à part la faible présence d’éditeurs français, représentés uniquement par BlueKiwi.

Ce qui est plutôt intéressant, c’est d’observer cette dynamique du marché sur les dernières années, et constater que le haut du panier a été souvent trusté par les mêmes acteurs, et que les concentrations ont fait en sorte que le nombre d’intervenants soit plus limité. Ainsi, depuis 2007 et jusqu’à la récente édition 2013, 70 éditeurs ont figuré au total dans le Magic Quadrant mais seulement 7 étaient présents à chaque édition !

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning. Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server. " It would likely make money hand over fist, and is clearly the main future-focused impetus for the patent.

But it's far from the only one. Est-ce la fin du social commerce ? Le Facebook Shopping est une pratique dont nous avons beaucoup parlé en 2011. Building Customer Communities Is the Key to Creating Value - Bill Lee. By Bill Lee | 1:00 PM February 1, 2013 What are your customers telling their friends and colleagues about your business? As I described in my last post, your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services.

Creating and capturing such value from customer relationships doesn’t just happen, no matter how stellar your products and services are. Epiphanie : Leclerc joue le couplage Twitter - Facebook pour ses opérations promotionnelles. Les enseignes avancent sur tous les fronts et il faut admettre que c’est tout à leur honneur d’arriver à suivre ces évolutions rapides et impliquantes du commerce, évolutions liées aux nouvelles technologies mais aussi à la volonté du shopper d’être cross canal et libre … Oui car c’est bien lui qui dicte la loi … Et toutes les initiatives et nouvelles aventures mixant on et off drive, click&pickup, appli et site mobile, comparateurs .... sont immédiatement plébiscitées par les clients.

Et je rends hommage aux distributeurs, car ces ''grosses machines'' que sont les ''entreprises de distribution à réseaux'' sont pour moi bien en avance sur les marques, malgrès leur inertie structurelle. Par contre en ce qui concerne les réseaux sociaux, il n'est pas facile de savoir sur quel pied danser pour les distributeurs. E-commerce et mobilité : l’eldorado des entreprises à l’horizon 2013. Social Media trends. Le blog de l'agence de communication interactive et digitale You to You: campagnes de buzz marketing, communautaire, soirees blogueurs, rp interactive, marketing 2.0, buzz.

Le vide poches / expression : le blog du marketing 2.0 de la plateforme PSST (opinions et tendances 2.0) by jérémy dumont. E-conomy. Le Blog /// Agence marketing digital, viral, buzz et media sociaux ★★★ Vanksen. Real Time Search - Social Mention. Social Media, Community Management, Social CRM, e-Reputation par Cédric Deniaud. E-marketing / Social Media / Marketing viral / Search marketing / Web 2.0 / E-commerce.

Reseaux Sociaux & Communautes Virtuelles. A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy.