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LinkedIn's Latest App Takes On The Office Directory. LinkedIn is expanding its arsenal of apps with Lookup, a tool intended to help people connect with their colleagues.

LinkedIn's Latest App Takes On The Office Directory

Unveiled on Wednesday, the professional network’s new offering allows users to find and view contact information for other employees at their company, essentially serving as an online directory. "Most companies have some crappy directory service that either they’ve created themselves or they’re [paying for]," Lookup’s project lead, Ankit Gupta, told Re/code. The new app seeks to replace those dysfunctional systems with a streamlined, company-specific network. Lookup users will need to verify their employer by providing a work email address. They will then be able to track down coworkers’ profiles and contact information, without entering specific filters or search terms.

GE Wants to Give Industrial Machines Their Own Social Network With Predix Cloud. An airplane's "black box" flight data recorder helps investigators understand how a crash happened.

GE Wants to Give Industrial Machines Their Own Social Network With Predix Cloud

But with ubiquitous sensors and the ability to analyze petabytes of data online, technology could some day predict how future crashes will happen, and how to prevent them. "I don't want to promise that we will build it…but it is definitely possible," says Harel Kodesh, manager of GE's Predix cloud-computing service. Predix Cloud is designed to serve the industrial Internet—machines talking to each other to monitor and improve the efficiency of planes, trains, oil wells, wind farms, or medical equipment.

For Mark Zuckerberg, The Future is Immersive. Three years ago, Facebook didn’t really have a mobile business.

For Mark Zuckerberg, The Future is Immersive

Now, mobile is its core business. Facebook released its second quarter earnings report this afternoon, revealing revenues of more than $4 billion, and that mobile advertising represented about 76 percent of that revenue. That’s up from 62 percent during the same quarter last year. In June 2015, on mobile devices, the company says, it saw 968 million daily average users across all devices, with 844 million checking in daily on mobile, year-over-year increases of 17 and 29 percent respectively. L’irrésistible ascension de Facebook. Facebook Wants to Own Your Life, Not Imitate Amazon. Tech giants increasingly want to be the one and only stop for every aspect of your life.

Facebook Wants to Own Your Life, Not Imitate Amazon

Brice Escarguel sur Twitter : "Melty renonce à la course au buzz - via @LesEchosLive #social #digital... Melty renonce à la course au buzz. Son PDG Alexandre Malsh l’assure : c’est désormais moins la course à l’audience qui intéresse Melty en France que l’amélioration de la qualité de ses contenus.

Melty renonce à la course au buzz

Brice Escarguel sur Twitter : "La télévision met la pression sur Facebook et Twitter - via @LesEchosLive #social #media. La télévision française met la pression sur Facebook et Twitter. Il ne faut jamais dire jamais.

La télévision française met la pression sur Facebook et Twitter

Voir les quatre plus grands diffuseurs français - autant de meilleurs ennemis - signer non pas une, mais deux lettres communes est un événement rare. Début mai, TF1, Canal+, France Télévisions, M6 et l’Association de lutte contre la piraterie audiovisuelle (ALPA) ont écrit à dix mains à Facebook et Twitter pour leur demander de mettre en place des dispositifs freinant la mise en ligne de contenus piratés. Ces derniers mois, les plates-formes californiennes visées par les chaînes françaises ont toutes deux mis un sérieux coup d’accélérateur à la diffusion de vidéos en ligne. Chez Facebook, on s’attache à pouvoir offrir des vidéos plus longues et de meilleure qualité.

Lire la suite sur Les Echos. Facebook's New In-App Search Could Be a Google Nightmare. Over the last few weeks, some Facebook users noticed a seemingly small change to their iOS app.

Facebook's New In-App Search Could Be a Google Nightmare

While updating their statuses, in addition to options for adding an image, tagging a friend, picking just the right sticker, or sharing their locations, they saw a new icon. L'appli mobile Pumpkin se rêve en réseau social du paiement - Les Echos. Politique.

L'appli mobile Pumpkin se rêve en réseau social du paiement - Les Echos

Brice Escarguel sur Twitter : "Mes 10 prédictions pour 2015 via @FredCavazza #Bigdata #Social. Mes 10 prédictions pour 2015. Croyez-le ou non, mais ça fait 10 ans que je me prête au jeu des prédictions (2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013 et 2014).

Mes 10 prédictions pour 2015

Il n’y aura pas de prédictions farfelues pour 2015 dans la mesure où j’anticipe une intensification / confirmation de ce que nous avons déjà observé cette année. Cet exercice de prédiction est néanmoins important, car il permet de récapituler les grandes tendances et mettre au point une feuille de route d’innovations pour l’année prochaine, du moins pour les plus motivés. Je vous propose donc une sélection des tendances fortes de l’année prochaine. 1/ Des Big Data aux Smart Data Je pense ne rien vous apprendre en disant que les Data ont été LE gros sujet de cette année, de préférence « Big » pour faire plaisir aux éditeurs de solutions informatiques qui s’en sont donné à coeur joie pour nous prédire une révolution sans précédent.

Comment Facebook veut forcer les marques à acheter de la publicité. Voilà qui ne devrait pas arranger les relations déjà délicates entre Facebook et les marques: le réseau social va modifier ses règles d'affichage pour lutter contre les publicités déguisées.

Comment Facebook veut forcer les marques à acheter de la publicité

Dès le mois de janvier, les messages à caractère promotionnel, appelant directement à installer une application ou encore à profiter d'une réduction, apparaîtront de moins en moins sur le fil d'actualités ("news feed") des utilisateurs. Obtaining CMO buy-in for social media. So you have ambitious plans for a new social media program that will build brand buzz and drive business impact? There’s just one problem: you need a big budget to match your big dreams. Escarguel : Your Tumblr pictures can be ...

A company will scan your Tumblr pictures to work out what brands you love. When Yahoo bought Tumblr for more than a billion dollars, a lot of us wondered how it would ever turn a profit. After all, people sharing cat GIFs and monochrome erotica didn't seem like a very effective business model. Age and Gender Matter in Viral Marketing - Kelsey Libert. By Kelsey Libert | 11:00 AM August 18, 2014. Sales Still Matters More than Social Media - Frank V. Cespedes. By Frank V. Cespedes | 12:00 PM August 15, 2014 It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives.

Two recent blogs published by are representative and, I believe, wrong. Walter Frick, an HBR editor, contrasts the enthusiasm of executives for spending money on digital initiatives versus their relatively unsupportive boards. “Digital growth is appropriately a priority for a diverse swath of organizations, and boards need to get with the program,” he writes. Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital . . . are picking up steam.” 4 Mistakes Marketers Make When Trying to Go “Viral” - David Spitz. By David Spitz | 11:00 AM August 6, 2014 Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?

The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild oceans of social media, preys on its victims. In fact, quite the opposite is the case: unlike viruses, people actively choose to engage with marketing messages and to share them (or not) with friends. That’s why some have suggested describing what the best marketers create as spreadable media rather than viral content. Marketing has always been about meanings created between a company, their audience and a wider culture or community — as the great ad man Jeremy Bullmore once said, “People build brands the way birds build nests, from scraps and straws they chance upon.” Facebook ad clickthrough rates 2014. Value/Importance: ★★★★★ Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting severely limited.

Few Consumers Actually Heed Social Media - Ed O'Boyle. By Ed O'Boyle | 1:03 PM June 23, 2014 Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media. Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue.

But just-released research from Gallup’s State of the American Consumer report suggests that much of these efforts have been misguided. Social media are not the powerful and persuasive marketing force many companies assumed they would be. Gallup finds that a full 62% of U.S. adults who use social media say that these sites have absolutely no influence on their purchasing decisions. And although companies may think that people who “like” or follow them on social media are an attentive audience, our research suggests otherwise. Holiday discounts offered to travellers with a large number of social media followers. Marketing & Advertising Tourism & Travel. L'implacable recette de Nestlé pour éviter d'être maltraité sur Facebook - Challenges. C’est l’endroit le plus secret et le plus branché de Suisse. Une grande salle vitrée au siège mondial du groupe Nestlé à Vevey.

On n’y pénètre que sur invitation, dûment accompagné et badgé. Ce lieu est souvent décrit comme la war room numérique du groupe. Facebook affine sa stratégie mobile avec de nouvelles fonctionnalités. Les annonces ont été faites par Mark Zuckerberg en personne, s'adressant à près de 1 700 développeurs et journalistes réunis à San Francisco mercredi 30 avril : preuve que la stratégie mobile est au cœur de la dynamique actuelle de Facebook, le réseau social au 1,28 milliard de membres. Retailers Get Creative with Pinterest. Le groupe HighCo investit dans Milky. How Target’s ‘Awesome Shop’ Uses Pinterest To Boost Sales. Target, which has recently shifted gears to its online shop after experiencing declining sales, has now rapidly put together a special Pinterest compilation. The Target ‘Awesome Shop,’ which was assembled in just a couple of weeks by the company’s in-house RAD (Rapid Accelerated Development) team, is still in beta, but it allows you to sort top-pinned items by certain preset categories as well as view the overall most most-pinned items in the online store.

Pinterest has previously been of help to Target. Jive, Microsoft, IBM & Salesforce leaders du Social Software 2013 selon Gartner. L’édition 2013 du Magic Quadrant « Social Software in the Workplace » de Gartner vient de consacrer les 4 éditeurs Jive, Microsoft, IBM et Salesforce comme les leaders du marché, sur un total de 20 protagonistes. Donc rien de surprenant, à part la faible présence d’éditeurs français, représentés uniquement par BlueKiwi. Ce qui est plutôt intéressant, c’est d’observer cette dynamique du marché sur les dernières années, et constater que le haut du panier a été souvent trusté par les mêmes acteurs, et que les concentrations ont fait en sorte que le nombre d’intervenants soit plus limité. Ainsi, depuis 2007 et jusqu’à la récente édition 2013, 70 éditeurs ont figuré au total dans le Magic Quadrant mais seulement 7 étaient présents à chaque édition !

Et sur les 4 dernières années, seule une douzaine d’éditeurs assurait une présence constante. Certains changements sont notamment dus à un repositionnement nouveau des éditeurs, d’autres s’expliquant par des rachats. The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning. Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server.

" Est-ce la fin du social commerce ? Building Customer Communities Is the Key to Creating Value - Bill Lee. Epiphanie : Leclerc joue le couplage Twitter - Facebook pour ses opérations promotionnelles. E-commerce et mobilité : l’eldorado des entreprises à l’horizon 2013. Social Media trends. Le blog de l'agence de communication interactive et digitale You to You: campagnes de buzz marketing, communautaire, soirees blogueurs, rp interactive, marketing 2.0, buzz. Le vide poches / expression : le blog du marketing 2.0 de la plateforme PSST (opinions et tendances 2.0) by jérémy dumont. E-conomy. Le Blog /// Agence marketing digital, viral, buzz et media sociaux ★★★ Vanksen.

Real Time Search - Social Mention. Social Media, Community Management, Social CRM, e-Reputation par Cédric Deniaud. E-marketing / Social Media / Marketing viral / Search marketing / Web 2.0 / E-commerce. Reseaux Sociaux & Communautes Virtuelles. A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy.