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For Mark Zuckerberg, The Future is Immersive. Three years ago, Facebook didn’t really have a mobile business.

For Mark Zuckerberg, The Future is Immersive

Now, mobile is its core business. Facebook released its second quarter earnings report this afternoon, revealing revenues of more than $4 billion, and that mobile advertising represented about 76 percent of that revenue. That’s up from 62 percent during the same quarter last year. In June 2015, on mobile devices, the company says, it saw 968 million daily average users across all devices, with 844 million checking in daily on mobile, year-over-year increases of 17 and 29 percent respectively. That number grows considerably with monthly average users. This enormous user base is what drives so much of the company’s ad revenues. Notably, Facebook also said that its total costs and expenses in the second quarter reached $2.7 billion, an 82 percent increase over last year. Go Back to Top. L’irrésistible ascension de Facebook.

LE MONDE ECONOMIE | • Mis à jour le | Par Sarah Belouezzane Certains le disaient fini, démodé, remplacé dans l’usage quotidien par Twitter, Instagram ou encore Tumblr.

L’irrésistible ascension de Facebook

Pourtant, onze ans après sa création sur le campus de Harvard par Mark Zuckerberg, alors jeune étudiant en informatique, Facebook est toujours là et s’impose comme le grand média planétaire de ce début de siècle. Le réseau social est devenu le nouvel ogre de l’internet. Facebook Wants to Own Your Life, Not Imitate Amazon. Brice Escarguel sur Twitter : "Melty renonce à la course au buzz - via @LesEchosLive #social #digital...

Melty renonce à la course au buzz. Brice Escarguel sur Twitter : "La télévision met la pression sur Facebook et Twitter - via @LesEchosLive #social #media. La télévision française met la pression sur Facebook et Twitter. Il ne faut jamais dire jamais.

La télévision française met la pression sur Facebook et Twitter

Voir les quatre plus grands diffuseurs français - autant de meilleurs ennemis - signer non pas une, mais deux lettres communes est un événement rare. Début mai, TF1, Canal+, France Télévisions, M6 et l’Association de lutte contre la piraterie audiovisuelle (ALPA) ont écrit à dix mains à Facebook et Twitter pour leur demander de mettre en place des dispositifs freinant la mise en ligne de contenus piratés. Ces derniers mois, les plates-formes californiennes visées par les chaînes françaises ont toutes deux mis un sérieux coup d’accélérateur à la diffusion de vidéos en ligne. Chez Facebook, on s’attache à pouvoir offrir des vidéos plus longues et de meilleure qualité. Facebook's New In-App Search Could Be a Google Nightmare. Over the last few weeks, some Facebook users noticed a seemingly small change to their iOS app.

Facebook's New In-App Search Could Be a Google Nightmare

While updating their statuses, in addition to options for adding an image, tagging a friend, picking just the right sticker, or sharing their locations, they saw a new icon. L'appli mobile Pumpkin se rêve en réseau social du paiement - Les Echos. Politique Suicide de Jean Germain : le monde politique sous le choc Le sénateur socialiste âgé de 67 ans a laissé une lettre d’adieu.

L'appli mobile Pumpkin se rêve en réseau social du paiement - Les Echos

Brice Escarguel sur Twitter : "Mes 10 prédictions pour 2015 via @FredCavazza #Bigdata #Social. Mes 10 prédictions pour 2015. Croyez-le ou non, mais ça fait 10 ans que je me prête au jeu des prédictions (2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013 et 2014).

Mes 10 prédictions pour 2015

Comment Facebook veut forcer les marques à acheter de la publicité. Voilà qui ne devrait pas arranger les relations déjà délicates entre Facebook et les marques: le réseau social va modifier ses règles d'affichage pour lutter contre les publicités déguisées.

Comment Facebook veut forcer les marques à acheter de la publicité

Dès le mois de janvier, les messages à caractère promotionnel, appelant directement à installer une application ou encore à profiter d'une réduction, apparaîtront de moins en moins sur le fil d'actualités ("news feed") des utilisateurs. Obtaining CMO buy-in for social media. So you have ambitious plans for a new social media program that will build brand buzz and drive business impact?

Obtaining CMO buy-in for social media

There’s just one problem: you need a big budget to match your big dreams. Though social media budgets are projected to double in the next five years, many social media marketers still report feeling underfunded. How can you convince your senior marketing leadership to invest in social? 4 Steps to gaining social media buy-in These proven tactics can help you prove the value of your social media efforts and win buy-in from your CMO. Step 1. Source: Lillypulitzer. Escarguel : Your Tumblr pictures can be ...

A company will scan your Tumblr pictures to work out what brands you love. When Yahoo bought Tumblr for more than a billion dollars, a lot of us wondered how it would ever turn a profit.

A company will scan your Tumblr pictures to work out what brands you love

After all, people sharing cat GIFs and monochrome erotica didn't seem like a very effective business model. Age and Gender Matter in Viral Marketing - Kelsey Libert. By Kelsey Libert | 11:00 AM August 18, 2014 Nearly every digital marketer has a goal of creating a viral campaign.

Age and Gender Matter in Viral Marketing - Kelsey Libert

Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online. To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions: CuriosityAmazementInterestAstonishmentUncertainty Then, we looked more closely to see how certain demographics respond to different types of content.

Sales Still Matters More than Social Media - Frank V. Cespedes. By Frank V. Cespedes | 12:00 PM August 15, 2014 It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Two recent blogs published by HBR.org are representative and, I believe, wrong.

Walter Frick, an HBR editor, contrasts the enthusiasm of executives for spending money on digital initiatives versus their relatively unsupportive boards. 4 Mistakes Marketers Make When Trying to Go “Viral” - David Spitz. By David Spitz | 11:00 AM August 6, 2014 Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch? The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild oceans of social media, preys on its victims. In fact, quite the opposite is the case: unlike viruses, people actively choose to engage with marketing messages and to share them (or not) with friends. That’s why some have suggested describing what the best marketers create as spreadable media rather than viral content. Marketing has always been about meanings created between a company, their audience and a wider culture or community — as the great ad man Jeremy Bullmore once said, “People build brands the way birds build nests, from scraps and straws they chance upon.”

Mistake 1: Trying to start from third gear. Facebook ad clickthrough rates 2014. Value/Importance: ★★★★★ Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting severely limited. According to this Social@Ogilvy report, the organic reach of brands’ posts may soon reach zero, meaning that brands will no longer be able to reach their Facebook fans at zero cost. They recommend advertising as one option, which begs the question of the clickthrough rates and costs of Facebook ads.

This new report from Facebook retargeting service AdRoll provides useful data for brands to make the case for investment in Facebook advertising. The research shows that overall clickthrough rates of both News Feed targeting on desktop and mobile were significantly better than general web retargeting according to the report, with desktop having 8.1x higher CTR and mobile having 9.1x higher CTR. Few Consumers Actually Heed Social Media - Ed O'Boyle. By Ed O'Boyle | 1:03 PM June 23, 2014. Holiday discounts offered to travellers with a large number of social media followers. L'implacable recette de Nestlé pour éviter d'être maltraité sur Facebook - Challenges.

C’est l’endroit le plus secret et le plus branché de Suisse. Une grande salle vitrée au siège mondial du groupe Nestlé à Vevey. On n’y pénètre que sur invitation, dûment accompagné et badgé. Ce lieu est souvent décrit comme la war room numérique du groupe. "Rien de tout cela. Facebook affine sa stratégie mobile avec de nouvelles fonctionnalités. Les annonces ont été faites par Mark Zuckerberg en personne, s'adressant à près de 1 700 développeurs et journalistes réunis à San Francisco mercredi 30 avril : preuve que la stratégie mobile est au cœur de la dynamique actuelle de Facebook, le réseau social au 1,28 milliard de membres.

Retailers Get Creative with Pinterest. Le groupe HighCo investit dans Milky. How Target’s ‘Awesome Shop’ Uses Pinterest To Boost Sales. Target, which has recently shifted gears to its online shop after experiencing declining sales, has now rapidly put together a special Pinterest compilation. The Target ‘Awesome Shop,’ which was assembled in just a couple of weeks by the company’s in-house RAD (Rapid Accelerated Development) team, is still in beta, but it allows you to sort top-pinned items by certain preset categories as well as view the overall most most-pinned items in the online store. Pinterest has previously been of help to Target. While online sales made up a measly 2% of its $73 billion total sales in 2012, they saw a 70% increase in traffic from Pinterest in the six weeks after the Pinterest rolled out its Rich Pins feature.

The big-box retailer has still been putting a lot of energy into sprucing up its physical stores, which could mean that social media features that have recently graced stores like Nordstrom, such as items specifically marked as highly pinned, could be on their way. Target Awesome Shop. Jive, Microsoft, IBM & Salesforce leaders du Social Software 2013 selon Gartner. L’édition 2013 du Magic Quadrant « Social Software in the Workplace » de Gartner vient de consacrer les 4 éditeurs Jive, Microsoft, IBM et Salesforce comme les leaders du marché, sur un total de 20 protagonistes.

Donc rien de surprenant, à part la faible présence d’éditeurs français, représentés uniquement par BlueKiwi. Ce qui est plutôt intéressant, c’est d’observer cette dynamique du marché sur les dernières années, et constater que le haut du panier a été souvent trusté par les mêmes acteurs, et que les concentrations ont fait en sorte que le nombre d’intervenants soit plus limité. Ainsi, depuis 2007 et jusqu’à la récente édition 2013, 70 éditeurs ont figuré au total dans le Magic Quadrant mais seulement 7 étaient présents à chaque édition !

Et sur les 4 dernières années, seule une douzaine d’éditeurs assurait une présence constante. Certains changements sont notamment dus à un repositionnement nouveau des éditeurs, d’autres s’expliquant par des rachats. The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning. Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server.

" Est-ce la fin du social commerce ? Le Facebook Shopping est une pratique dont nous avons beaucoup parlé en 2011. Heureusement la frénésie autour des boutiques encapsulées s’est calmée et nous avons maintenant un regard plus serein sur ces pratiques (Mythes et réalités du social commerce). L’actualité récente fait néanmoins ressurgir le débat sur la viabilité de ces pratiques. Building Customer Communities Is the Key to Creating Value - Bill Lee. By Bill Lee | 1:00 PM February 1, 2013 What are your customers telling their friends and colleagues about your business? As I described in my last post, your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate.

Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services. Creating and capturing such value from customer relationships doesn’t just happen, no matter how stellar your products and services are.

It requires an enhanced value proposition, what I call a Level 4 customer value proposition. Epiphanie : Leclerc joue le couplage Twitter - Facebook pour ses opérations promotionnelles. E-commerce et mobilité : l’eldorado des entreprises à l’horizon 2013. Social Media trends. Le blog de l'agence de communication interactive et digitale You to You: campagnes de buzz marketing, communautaire, soirees blogueurs, rp interactive, marketing 2.0, buzz.

Le vide poches / expression : le blog du marketing 2.0 de la plateforme PSST (opinions et tendances 2.0) by jérémy dumont. E-conomy. Le Blog /// Agence marketing digital, viral, buzz et media sociaux ★★★ Vanksen. Real Time Search - Social Mention. Social Media, Community Management, Social CRM, e-Reputation par Cédric Deniaud.

E-marketing / Social Media / Marketing viral / Search marketing / Web 2.0 / E-commerce. Reseaux Sociaux & Communautes Virtuelles. MediasSociaux.com. A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy.