Social Networks
7 Sneaky Ways to Use Facebook to Spy on Your Competition
Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition . I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. And who doesn’t want to pretend to be a secret agent every now and again?
How to Successfully Outsource Social Media for Your Business
Previously we have discussed the importance of branding and building authority through social media through using a hands on approach.
Pour beaucoup de spécialistes du marketing en ligne, le trafic vers le site Web demeure le must absolu et la mesure ultime de leurs activités. C'est évidemment faux : ce qui compte, en dernier ressort, c'est la conversion, la valeur des visiteurs pour votre entreprise et l'engagement de ces visiteurs. Il a quelque temps, j'ai abordé le sujet du décalage entre les dépenses engagées pour augmenter le trafic et celles consacrées à l'optimisation de la conversion sur le blog SmartInsights de Dave Chaffey, en plaidant pour l'optimisation de la conversion. J'ai cité ensuite un fait assez étonnant que j'ai découvert grâce à Bryan Eisenberg : pour chaque tranche de 95 $ US dépensée par les entreprises pour générer du trafic, un dollar seulement est destiné à l'amélioration de la conversion.
Marketing de conversion et impact du partage de contenu social sur le trafic | Selligent cross-channel conversion marketing blog
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group . Connect with her on Twitter @erinever .
6 Best Practices for Modern SEO
Is this a contrarian view? I can’t even tell any more. On one hand, Google Plus now has 40 million users , it’s the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos .
I Believe In Google Plus
Retailers, if your New Year’s Resolution was to bring social features to your own site, you’re in luck.
Social Commerce: New Research from Gigya and eMarketer on Facebook Best Practices and Personalization Capabilities #scommerce #scrm « Gigya's Blog
Rétrospective sur les 3 dernières années de Facebook
Souvenez-vous, en 2007 je publiais un article plutôt provocateur : Pourquoi je ne crois plus en Facebook .
Forest sell-off: Social media celebrates victory | Fiona Harvey | Environment
The 38 Degrees website's Save our Forest campaign. Photograph: 38degrees.org.uk "Victory!Everywhere I go in Silicon Valley, people are talking about social media and big data, but rarely do I hear real-world success stories about social media data in a business-to-business context. We all know about the innovations of the consumer Web over the past ten years, including the amazing experiences that companies like Amazon, Apple, Facebook, Google, Yahoo and others have created by crunching massive amounts of consumer data for personalization.
Data super friends: can social media and enterprise applications team up?
Twitter Has 100 Million Monthly Active Users, 50% Log In Every Day
Twitter CEO Dick Costolo shared some interesting stats about Twitter's growth, including that it has more than 100 million active users and that signups via iOS device have tripled since the launch of iOS 5.