7 Sneaky Ways to Use Facebook to Spy on Your Competition Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition. I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. And who doesn’t want to pretend to be a secret agent every now and again?
How to Successfully Outsource Social Media for Your Business Previously we have discussed the importance of branding and building authority through social media through using a hands on approach. But some businesses are not ready or able to commit the kind of time and personnel to managing a full-force social media campaign for their brand. This is where outsourcing comes into play. Businesses can instead find outside experts to help them run their social media. The question is, how can you do it in a way that will not harm your brand and ensure that it is truly successful?
Pour beaucoup de spécialistes du marketing en ligne, le trafic vers le site Web demeure le must absolu et la mesure ultime de leurs activités. C'est évidemment faux : ce qui compte, en dernier ressort, c'est la conversion, la valeur des visiteurs pour votre entreprise et l'engagement de ces visiteurs. Il a quelque temps, j'ai abordé le sujet du décalage entre les dépenses engagées pour augmenter le trafic et celles consacrées à l'optimisation de la conversion sur le blog SmartInsights de Dave Chaffey, en plaidant pour l'optimisation de la conversion. J'ai cité ensuite un fait assez étonnant que j'ai découvert grâce à Bryan Eisenberg : pour chaque tranche de 95 $ US dépensée par les entreprises pour générer du trafic, un dollar seulement est destiné à l'amélioration de la conversion. Marketing de conversion et impact du partage de contenu social sur le trafic | Selligent cross-channel conversion marketing blog
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever. Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see.
Is this a contrarian view? I can’t even tell any more. On one hand, Google Plus now has 40 million users, it’s the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos. I Believe In Google Plus
Retailers, if your New Year’s Resolution was to bring social features to your own site, you’re in luck. Gigya and eMarketer each released new research papers yesterday focused on the specifics for successful Social Shopping. eMarketer’s research, titled Social Commerce:Personalized and Collaborative Shopping Experiences touches on several topics related to the future of Social Shopping. The study answers three questions: What are the benefits of social login? Social Commerce: New Research from Gigya and eMarketer on Facebook Best Practices and Personalization Capabilities #scommerce #scrm « Gigya's Blog
Souvenez-vous, en 2007 je publiais un article plutôt provocateur : Pourquoi je ne crois plus en Facebook. Cet article m’a valu pas mal de moqueries, mais je ne regrette pas de l’avoir rédigé et j’en suis même fier. À tel point que je vais me livrer au délicat exercice d’auto-critique consistant à résumer le parcours de Facebook sur les 3 dernières années et d’analyser la situation dans laquelle cette plateforme sociale se trouve par rapport à ce que je critiquais il y a plus de 3 ans. Je pense ne pas me tromper en disant que Facebook est en ce moment à l’apogée de sa notoriété / visibilité : plus qu’une plateforme sociale, c’est devenu un véritable phénomène de société (The World Is Obsessed With Facebook).
HTML5 key to Facebook’s mobile app discovery, engagement — Mobile Technology News Facebook finally launched its native app for Apple’s iPad on Monday, but the ironic, bigger story is wider support for web technologies as Facebook tries to be everywhere on every device. The company shared news with developers on its blog explaining how social app discovery using HTML5 can reap greater engagement as Facebook users can find and run mobile apps in a modern mobile browser. Focusing on three updated and new functions — bookmarks, requests and news feed — Facebook says of its mobile platform: [We are] extending Facebook Platform on mobile, bringing all the social channels that have helped apps and games reach hundreds of millions of users on the Web to mobile apps and websites. You can now easily reach the 350 million people who use Facebook every month on a mobile device, including iPad, iPhone, iPod touch, and our mobile web site.We are at the beginning of bringing Facebook Platform apps to mobile.
Forest sell-off: Social media celebrates victory | Fiona Harvey | Environment The 38 Degrees website's Save our Forest campaign. Photograph: 38degrees.org.uk "Victory! Government to scrap plans to sell our forests," declared the Facebook page of 38 Degrees on Thursday morning, as hundreds of social media users posted their congratulations on the site in the wake of the government climbdown. The jubilation was repeated on Twitter, where the saveourforests hashtag garnered thousands of tweets. The campaign group – the name 38 Degrees comes from the angle of the tipping point that triggers an avalanche – was one of the key opponents of the privatisation proposals.
Everywhere I go in Silicon Valley, people are talking about social media and big data, but rarely do I hear real-world success stories about social media data in a business-to-business context. We all know about the innovations of the consumer Web over the past ten years, including the amazing experiences that companies like Amazon, Apple, Facebook, Google, Yahoo and others have created by crunching massive amounts of consumer data for personalization. But how are companies in other industries leveraging the big data that’s erupting from social media services? Social media presents an opportunity to make customer service organizations more responsive and proactive. It gives product development organizations an immediate feedback loop regarding product issues or key features that customers want. Data super friends: can social media and enterprise applications team up?
Twitter Has 100 Million Monthly Active Users, 50% Log In Every Day Twitter CEO Dick Costolo shared some interesting stats about Twitter's growth, including that it has more than 100 million active users and that signups via iOS device have tripled since the launch of iOS 5. Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June but has since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100 million tweets per day in January 2011.