7 Sneaky Ways to Use Facebook to Spy on Your Competition Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition. I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. And who doesn’t want to pretend to be a secret agent every now and again?
How to Successfully Outsource Social Media for Your Business Previously we have discussed the importance of branding and building authority through social media through using a hands on approach.
Pour beaucoup de spécialistes du marketing en ligne, le trafic vers le site Web demeure le must absolu et la mesure ultime de leurs activités. C'est évidemment faux : ce qui compte, en dernier ressort, c'est la conversion, la valeur des visiteurs pour votre entreprise et l'engagement de ces visiteurs. Il a quelque temps, j'ai abordé le sujet du décalage entre les dépenses engagées pour augmenter le trafic et celles consacrées à l'optimisation de la conversion sur le blog SmartInsights de Dave Chaffey, en plaidant pour l'optimisation de la conversion. J'ai cité ensuite un fait assez étonnant que j'ai découvert grâce à Bryan Eisenberg : pour chaque tranche de 95 $ US dépensée par les entreprises pour générer du trafic, un dollar seulement est destiné à l'amélioration de la conversion. Marketing de conversion et impact du partage de contenu social sur le trafic | Selligent cross-channel conversion marketing blog
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever.
Is this a contrarian view? I can’t even tell any more. On one hand, Google Plus now has 40 million users, it’s the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos. I Believe In Google Plus
Retailers, if your New Year’s Resolution was to bring social features to your own site, you’re in luck. Social Commerce: New Research from Gigya and eMarketer on Facebook Best Practices and Personalization Capabilities #scommerce #scrm « Gigya's Blog
Souvenez-vous, en 2007 je publiais un article plutôt provocateur : Pourquoi je ne crois plus en Facebook.
HTML5 key to Facebook’s mobile app discovery, engagement — Mobile Technology News
Forest sell-off: Social media celebrates victory | Fiona Harvey | Environment "Victory! Government to scrap plans to sell our forests," declared the Facebook page of 38 Degrees on Thursday morning, as hundreds of social media users posted their congratulations on the site in the wake of the government climbdown. The jubilation was repeated on Twitter, where the saveourforests hashtag garnered thousands of tweets. The campaign group – the name 38 Degrees comes from the angle of the tipping point that triggers an avalanche – was one of the key opponents of the privatisation proposals. The group raised money for a YouGov poll that found 84% of people were opposed to the government plans, and set up a petition that achieved 533,053 signatures. Many of the campaign's Facebook supporters saw the government U-turn as a victory for "people power".
Everywhere I go in Silicon Valley, people are talking about social media and big data, but rarely do I hear real-world success stories about social media data in a business-to-business context. We all know about the innovations of the consumer Web over the past ten years, including the amazing experiences that companies like Amazon, Apple, Facebook, Google, Yahoo and others have created by crunching massive amounts of consumer data for personalization. Data super friends: can social media and enterprise applications team up?
Twitter Has 100 Million Monthly Active Users, 50% Log In Every Day Twitter CEO Dick Costolo shared some interesting stats about Twitter's growth, including that it has more than 100 million active users and that signups via iOS device have tripled since the launch of iOS 5.