The appeal of Pinterest is hard to understand for those who have yet to post anything to that great pinboard in the cloud. And then once your pin addiction is in full effect, it can be even harder to figure out exactly why you are sinking so much time into the endless stream of neat-looking stuff. While there’s nothing wrong with simply sharpening your eye and taste by clicking the "Pin It" bookmarklet --we all need a break sometimes --Pinterest can also be used in productive, focused ways.
Virtual pinboard Pinterest helps journalists find trend stories, display their work and more. The social networking site has more than four million users, landing it a spot on a list of most visited social media sites of 2011 .
Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue , a provider of social marketing SaaS solutions. Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue .