Pinterest for Brands: 5 Hot Tips

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers — 70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging more than 421 million pageviews — so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes. First, let's go through a quick explanation of how it works. Sounds fun, right? 1. Pinterest designer and co-founder Evan Sharp sums it up well: "For most consumer brands, the idea behind your brand makes sense on Pinterest." On your page, you can curate as many boards as you like. 2. 3. 4. 5. Does your brand have a Pinterest? Related: