Why Brand Managers Need to Take an Interest in Pinterest Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World. Well consider this a follow up... you'll see what I mean. The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note. Meet Kontest, a Cutting-Edge Enterprise Social Marketing Contest Platform Kontest is a social marketing platform for community managers running marketing campaigns on facebook, the open web and mobile devices. Developed by two French guys, Sylvain Weber and Jacinthe Busson, Kontest competes in the crowded social marketing space with companies like Wildfire, Strutta and Involver. Kontest is easy to use even for non-techies. Simply select a promotion type (sweepstakes, poll, photo contest, instant win or quiz), choose a gift, the rules will auto generate and then you’re ready to deploy.
This Is Everything You Need To Know About Pinterest (Infographic) Oh, Pinterest… Over the course of the past few months, what was once a colorful haven for Midwestern mothers and Mormons is now an even more colorful haven for even more pin-tastic peeps. The growth has been staggering, even in what many would call an overly social era. But surrounded by Facebook, Twitter, Google+, etc., Pinterest has really made a name for itself. And while many are scurrying to set up their pinboards for FOMO‘s sake, we in the tech world are curious as to what’s going on behind the scenes. What’s the growth rate?
Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients As public relations practitioners, we need to be ahead of the curve and make sure that our clients appear on appropriate social networking sites in order to gain brand awareness and exposure. It's simple, really. So when I saw dozens of requests from clients, business associates and friends asking me to join the site, I was intrigued. Pinterest is a new social networking site that enables you to have your own online bulletin board where you can “pin” stuff you like or want to keep. It's easy to use but, like most other social networking sites, it can take several hours to prepare bulletin boards and pin relevant photos.
All-In-One Business Dashboard Startup Track number of new sign ups, app downloads, subscriptions, and other related KPIs in real-time. Social Media Monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more. Marketing Pinerly: Hands on With the Newest Pinterest Analytics Tool According to various reports and studies, Pinterest is driving a serious amount of traffic. It's an exciting tool, not just for connected consumers, but for businesses of all shapes and sizes. Analyzing how well your content is doing on social media sites is a crucial part of any social strategy. New startup Pinerly wants to help people — be it brands, blogs or individuals — do just that for Pinterest. Pinerly aims to fill a gap in the current market and become a comprehensive Pinterest analytics dashboard. The service opened up to beta users less than a week ago, but has already signed 35,000 users, including major brands.
Moving Customers from Pinning to Purchase - Alexandra Samuel Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue?
What About Me? A Picture of My Digital Life Intel has put together a pretty cool dynamic infographic that uses you as the source of its information. You sign in with Facebook and optionally Twitter and YouTube, and it puts together a graphic showing you some interesting statistics about your existence on the social web. You can check out the app here, but read on for my impressions. The first thing the application will do is ask you to sign in with your various social accounts, and explain that “What About Me?” lets you “capture a snapshot of your social media life and create your own colorful image, full of clues and facts about one of the most fascinating subjects in the world — you!” After this, you’ll get a pretty awesome diversion as they put the graphic together.
Why Social Marketing Is So Hard - Nilofer Merchant Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if I only listed a few, I’d miss some really important thinkers. And if I tried to list them all, I’d hit the word limit on this post. But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Some problems are technical problems, where the solution is finding the best expert in that field and then working to execute her strategy.
19 Tools for Pinterest Pros By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners. Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees. (Are we crazy for Pinterest? Little bit! How Pinterest Boosted Jetsetter's Traffic by 150% There's nothing quite like Pinterest when it comes to eye candy. And few sites, if any, have more stunning photography than Jetsetter. So it's not surprising that Jetsetter's most recent initiative was a "pin it to win it" Pinterest contest. It's also not surprising that the contest performed very well.
Don’t be a robot!Scoop This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. It completes nicely what Robin Good also expressed previously on this topic on his blog to specify what good curators did. And which I published under the “Curating the Curators” title.